Donna Serdula - LinkedIn Profile Optimization For Dummies

Here’s an example of a self-promoting recommendation:

As a Financial Advisor, I work with many small business owners, helping them reach their financial planning goals. I frequently refer Jill Schwettie to my clients that need a small business advisor. The feedback my clients provide me regarding Jill is always very positive. Jill’s marketing advice has been instrumental in helping me expand my business. When you are ready to take your business to the next level, reach out to Jill.

People who read this recommendation may find themselves not only impressed with the person recommended, but also curious about the person providing the recommendation. Remember, the power of LinkedIn recommendations is the ability to click to learn more about the person providing the recommendation, and when you provide a well-written recommendation, a person may click on your profile to learn more about you, the recommender.

Here’s how to give a recommendation:

1 In the LinkedIn search bar, type the name of the person you want to recommend and click the search button.A list of profiles matching the name appears.

2 Open the profile of the person you want to recommend by clicking the search result.

3 Click the More… button located in the intro section and select Recommend, as shown in Figure 3-12.A dialog box appears that walks you through the recommendation process, as shown in Figure 3-13. The first thing you must do is state how you know the person and the person’s position at the time.

4 In the How do you know the person’s Relationship field, choose your relationship to the person.You have numerous options. Read through the list carefully and choose the relationship that most closely echoes yours.

5 In the Position at the Time field, click the drop-down list to choose the position of the person you are recommending.The drop-down list contains a listing of the person’s experiences as listed on his or her LinkedIn profile.

6 Click the Next button.

7 In the next dialog box that appears, write the recommendation for the person.Be careful not to include any notes to the person you don’t want others to see, and don’t make any typos!

8 Click the Send button when you are ready to send your recommendation.LinkedIn displays a banner at the bottom of the page that lets you know the recommendation was sent successfully.

FIGURE 3-12:Providing a recommendation.

FIGURE 3-13:Filling out the recommendation form.

Some experts out there may tell you that you can have too many recommendations on your LinkedIn profile. I subscribe to the old adage that you can never be too nice, too rich, or have too many recommendations on your profile. As long as the recommendations are genuine, authentic, come from people within your network, and align you with your career future, you truly can’t have too many.

I have over 100 recommendations on my profile. I regularly go through and cull the weaker recommendations. I also make sure that the person who is recommending me is a person who is respectable and professional. Otherwise, I remove the recommendation. The ultimate advice I can give you is to accept and show genuine recommendations from good people and never be afraid to remove a recommendation.

In the next chapter, I show you how to jump in and start building your profile. Don’t worry, the very first thing I cover in Chapter 4is how to turn off profile updates so your entire network isn’t alerted to the massive changes about to take place!

Part 2

IN THIS PART …

Look at how to optimize the invisible nooks and crannies of your profile, including how to create a customized link to your profile and market your profile for more views.

Set up your digital “calling card” — the upper most section of your profile — and give readers an optimized overview of who you are.

Understand why it is important to include your contact information and how and where to add it to your profile.

See why you need a profile picture and how to present yourself in the best possible light.

Craft a compelling headline to grab your readers’ attention and make them want to learn more about you.

Look at how to add flair to your headline, including adding symbols and saturating your headline with keywords.

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