Eric Butow - Instagram For Business For Dummies

Instagram® For Business For Dummies®, 2nd Edition

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Copyright © 2021 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2020950826

ISBN 978-1-119-69659-9 (pbk); ISBN 978-1-119-69660-5 (ebk); ISBN 978-1-119-69662-9 (ebk)

1 Cover

2 Title Page

3 Copyright

4 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

5 Part 1: Creating Your Profile Chapter 1: Installing Instagram Moving Instagram to the Launch Pad Installing on a Computer Installing on Instagram’s Native Platform Instagram Has Android Covered, Too No App? No Problem: Instagram Is on the Web Starting to Gram Instantly Chapter 2: Setting Up Your Profile Professional Profile Practices Writing a Bio That Draws in Followers Taking Advantage of a Business Profile Upgrade Chapter 3: Hitting Your Target Audience Organizing Your Marketing Goals and Roles Gathering Post Ideas

6 Part 2: Creating Your Narrative Chapter 4: Taking and Posting Great Photos Taking Your Best Shot Improving Your Best Shot Enriching Your Photo Posting Your Photos: Ta Da! Uploading Photos from Your Camera Roll Uploading Multiple Photos to One Post Chapter 5: Recording and Posting Great Videos Recording Your Day Improving Your Video Uploading a Stored Video Uploading Multiple Videos

7 Part 3: Interacting with Others Chapter 6: Finding People to Follow Where Are My Peeps? Finding New Friends Following Your Industry Deciding Whom to Follow Back Finding Your Insta-Tribe Chapter 7: Sharing and Commenting on Posts Before You Share, Stop and Think Sharing on Other Social Media Sites Garnering Comments Reviewing Your Comments Reporting Commenters When All Else Fails Chapter 8: Direct Messaging with Ease Starting a New Direct Message Sending Photos and Videos Privately Sharing GIFs Using Voice Messages Creating a New Group Message Replying to a Direct Message Using Live Chat in Direct Messages Navigating Your Inbox Getting Rid of Unwanted Messages Chapter 9: Wielding the Power of the Hashtag Investigating Hashtags Researching the Right Hashtags Creating a Branded Hashtag

8 Part 4: Extending Your Reach with Ads Chapter 10: Planning a Winning Ad Selecting the Right Ad Type Using an Effective Ad Strategy Chapter 11: Creating an Effective Instagram Ad Using the Instagram Mobile App to Create an Ad Using Facebook to Create an Ad A/B Testing Measuring Your Ad Results Chapter 12: Creating a Winning Contest Exploring the Benefits of Hosting Instagram Contests Following the Rules and Restrictions for Running Contests Planning a Successful Contest Executing a Winning Contest Following Up Chapter 13: Connecting Your Marketing Dots Incorporating Instagram in Your Marketing Mix Connecting Instagram to Other Social Networks Including Instagram on Your Website Promoting Instagram on Printed Materials Incorporating Instagram into an Event or Promotion Monitoring Your Instagram Stats

9 Part 5: Using Instagram Stories as Another Avenue Chapter 14: Sharing with Instagram Stories Checking Out Instagram Stories Getting Started Adding a Text Post Saving Your Story Using Direct Messages to Send a Story Determining the Best Content to Share Advertising Your Story Chapter 15: Making Your Story More Fun Creating Graphics for Stories Adding Text and Username Tags Drawing on Your Story Stickers and Tags Adding a Link to Your Website Making Funny Faces with Face Filters Using Boomerang to Keep Fans Coming Back Creating a Collage with Layout Using SuperZoom for Drama Using Hands-Free to Make Life Easier Using Reels to Stand Out Chapter 16: Sharing Your Stories in New Ways Jazzing Up Your Story Post Using Stickers Personalizing Stories with Doodles Saying More with Text Chapter 17: Using Highlights to Keep Stories Longer Getting Acquainted with Highlights Creating a Highlight Gallery Adding Content to a Highlight Coming Up with Fun Ideas for Highlights Chapter 18: Going Live on Instagram Getting Started with Live Videos Knowing When to Go Live Developing a Game Plan Alerting Your Fans Acknowledging Live Followers Inviting a Guest onto the Live Broadcast Saving Live Broadcasts and Sharing Them

10 Part 6: Creating Content on IGTV Chapter 19: Learning How IGTV Works Finding IGTV within Instagram Finding IGTV in the IGTV App Understanding How IGTV Videos Are Formatted Tapping into Whose Videos You’re Seeing Chapter 20: Claiming Your Stake on IGTV Uploading Videos to IGTV Creating Quality Content for IGTV Responding to Comments on Your Videos