Eric Butow - Instagram For Business For Dummies

11 Part 7: Why Isn't This Working? Chapter 21: Insta-Diagnosing Instagram Installation Issues Log-In Difficulties Finding Relief for Common Problems Nothing Is Working … Now What? Getting Rid of Error Messages Chapter 22: Insta-Help Is on the Way Taking Advantage of Instagram’s Help Tapping Social Media Joining a Community

12 Part 8: The Part of Tens Chapter 23: Ten Brands Killing It on Instagram GoPro Yellowillow LeesFeedBoutique RPMItalian GymShark TheLoveBombCo The.Book.Report LaJollaMom TSA GeneralElectric Chapter 24: Ten Places to Find Inspiration Investigate the Explore Page Review Hashtag Searches Related to Your Brand Spy on Your Competitors Get Inspiration from Local Businesses Check Out Your Favorite Products Look to Photographers Get Inspired by Bloggers Find Big Brands That Are Being Creative Learn from Instagram and Marketing Experts Follow the Instagram for Business Account

13 Index

14 About the Authors

15 Connect with Dummies

16 End User License Agreement

1 Chapter 1FIGURE 1-1: Get the iPhone Instagram app by clicking Get at the top right.FIGURE 1-2: Click Get in the upper-right area of the Microsoft Store window.FIGURE 1-3: Display the Develop menu in the Safari menu bar by selecting the ch...FIGURE 1-4: To upload a photo, click the plus icon.FIGURE 1-5: The Instagram app in the iPhone App Store.FIGURE 1-6: Yes, tap iPhone Only when you’re installing Instagram on your iPad.FIGURE 1-7: The Instagram app is in the upper-left corner.FIGURE 1-8: Tap the Instagram icon to read more about the app.FIGURE 1-9: The Search box is at the top of the page.FIGURE 1-10: You can view comments from other users to the right of the photo(s...FIGURE 1-11: The Instagram app is in the I section of the apps list.FIGURE 1-12: The Instagram icon appears in the second row of icons on this iPho...

2 Chapter 2FIGURE 2-1: An Instagram profile consists of these standard components.FIGURE 2-2: The username of your account is listed at the top of your profile. FIGURE 2-3: Effective Instagram bios immediately convey value to the visitor. FIGURE 2-4: The Instagram bio for @owenvideo is designed to appeal to people in...FIGURE 2-5: A hashtag in your Instagram bio can be helpful for branding. FIGURE 2-6: Add your bio in the Edit Profile screen.FIGURE 2-7: The Edit Profile screen has an option for upgrading to a business p...FIGURE 2-8: Edit the contact information for your profile.FIGURE 2-9: Business profiles provide features not available to a regular Insta...FIGURE 2-10: Instagram users view your business profile with these added featur...

3 Chapter 3FIGURE 3-1: These logo types illustrate an easily associated product or service...FIGURE 3-2: Instagram business accounts often showcase one image style, such as...FIGURE 3-3: Instagram business accounts often stick to a color scheme (left), o...FIGURE 3-4: Type a business name in the Search field, and look for its Instagra...FIGURE 3-5: A business profile can display buttons for Contact or Email, and ot...FIGURE 3-6: A simple content calendar set up in Excel.FIGURE 3-7: This content calendar shows a one-month plan for an outdoor equipme...FIGURE 3-8: Many platforms, such as Hootsuite, offer a dashboard so you can see...

4 Chapter 4FIGURE 4-1: Now you can take your photo.FIGURE 4-2: The Filter screen.FIGURE 4-3: Swipe up and down in the Manage Filters screen to view the entire l...FIGURE 4-4: The tool name appears above each tool icon.FIGURE 4-5: Use the slider bar in the Adjust screen to change the photo's persp...FIGURE 4-6: Tap the color dot to select a color for your photo shadow.FIGURE 4-7: Add details to your photo here.FIGURE 4-8: The photo appears in your new post.FIGURE 4-9: The thumbnail of the selected photo appears dimmed.FIGURE 4-10: The select multiple icon in the viewer is blue and the other viewe...FIGURE 4-11: The most recently selected photo appears in the viewer.FIGURE 4-12: The filter name appears above the filter thumbnail image.

5 Chapter 5FIGURE 5-1: If you want to record silent videos, tap Don’t Allow.FIGURE 5-2: Tap Cancel if you decide you don’t want to record a video.FIGURE 5-3: The black recording bar appears directly below the viewer.FIGURE 5-4: Begin playing the video by tapping the play icon.FIGURE 5-5: Frames that aren’t selected appear dimmed.FIGURE 5-6: Your video frame appears as a thumbnail in the upper-left corner.FIGURE 5-7: The video plays on the home screen.FIGURE 5-8: The selected video thumbnail image is dimmed, indicating that it’s ...FIGURE 5-9: The first video plays automatically in the Filter screen.

6 Chapter 6FIGURE 6-1: Instagram displays all Facebook friends who are available to follow...FIGURE 6-2: Instagram can pull contacts from your phone’s saved contacts for yo...FIGURE 6-3: The Explore page displays reels, stories, videos, and posts you mig...FIGURE 6-4: Search by Top, Accounts, Tags, and Places.FIGURE 6-5: After you follow an account, Instagram presents similar accounts yo...FIGURE 6-6: You can see a competitor's followers by tapping its number of follo...FIGURE 6-7: Sometimes brands re-post user-generated content like this one by @m...FIGURE 6-8: Followers you haven't followed back have a blue Follow link to the ...FIGURE 6-9: Search hashtags to see Instagram’s suggestions of other more specif...

7 Chapter 7FIGURE 7-1: The Post menu on an iPhone or iPad (left) and the Share menu on an ...FIGURE 7-2: You can embed your photo or video here.FIGURE 7-3: Your caption appears at the top of the Comments.FIGURE 7-4: The comment options push the comment to the left.FIGURE 7-5: The number of selected comments appears in the blue bar.FIGURE 7-6: Use this menu to block someone from commenting.

8 Chapter 8FIGURE 8-1: The Instagram Direct icon is located at the top right of your home ...FIGURE 8-2: Create a message by tapping the pencil in the upper right.FIGURE 8-3: Select the message recipients.FIGURE 8-4: Type a message in the Message box at the bottom of the page.FIGURE 8-5: Tap Camera at the bottom of the main Direct page.FIGURE 8-6: Tap or hold down the white button to take a photo or video, respect...FIGURE 8-7: Add text to your photo by tapping the Aa.FIGURE 8-8: Send a message to your close friends by tapping the Close Friends i...FIGURE 8-9: Choose photos or videos from your camera roll.FIGURE 8-10: Choose how you would like your message to be viewed.FIGURE 8-11: On an iPhone, reveal the GIF button by tapping the black + button ...FIGURE 8-12: Select from the suggested GIFs or can search for other GIFs.FIGURE 8-13: Press and hold the microphone icon while recording your voice mess...FIGURE 8-14: Enter the name of the group to save it for future messages.FIGURE 8-15: Live Chat contacts can choose whether to answer or dismiss the cal...FIGURE 8-16: The number in the red circle tells you the number of new direct me...FIGURE 8-17: Deleting a message on an iPhone.FIGURE 8-18: Your message requests.

9 Chapter 9FIGURE 9-1: Hashtags can go in the caption (left) or below the caption in the c...FIGURE 9-2: The Top Posts area displays the most popular posts using a particul...FIGURE 9-3: Store hashtags in a notes app (left), an email message (middle), or...FIGURE 9-4: Iconosquare offers several ways to track hashtag analytics. FIGURE 9-5: Sprout Social can display your most used and most engaged hashtags....FIGURE 9-6: Tailwind offers several in-depth hashtag analytics, but only at the...FIGURE 9-7: Track your competitors’ hashtags in a simple spreadsheet to generat...FIGURE 9-8: RiteTag suggests hashtags for you based on the hashtag you entered.FIGURE 9-9: Searching for a popular hashtag can reveal influencers who may have...FIGURE 9-10: @jenns_trends tells followers that they can enter her contest by u...FIGURE 9-11: Search results for the hashtag #learnfromjenn.

10 Chapter 10FIGURE 10-1: This photo ad has a Learn More call-to-action link that links to t...FIGURE 10-2: This video ad has a Sign Up call-to-action link that links to the ...FIGURE 10-3: The 1/5 in the top-right corner of the image and the five dots bel...FIGURE 10-4: Instagram Stories ads have a call to action at the bottom of the s...FIGURE 10-5: The meter displays the ad's estimated daily reach based on the dem...FIGURE 10-6: Using people in your ad helps to forge a connection with your audi...FIGURE 10-7: A pop of bright color will get your ad noticed.FIGURE 10-8: The smile of this doctor conveys warmth and trust.FIGURE 10-9: Photos with bad lighting should never be used as an ad.FIGURE 10-10: Blurry or grainy photos are almost impossible to fix. Never use t...