Eric Butow - Instagram For Business For Dummies

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Put your best brand story in front of 1+ billion users!
 
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. 
The latest edition of 
 puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business . Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business —and there’s no better way to begin a gripping new chapter in that story than with this book.

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1 Tap the App Store icon.

2 Tap the Search icon in the lower-right corner of the screen.

3 Tap the Search box, at the top of the screen, and start typing the word Instagram.After you type the first few letters, Instagram appears at the top of the results list.

4 Tap Instagram in the results list.The app information appears on the screen, as shown in Figure 1-5.

5 Tap Get.If you need to sign into the App Store, type your password in the Sign In to iTunes Store window and then tap Buy. If you have a newer iPhone that doesn’t have a Home button, follow the prompts to complete your transaction. If your iPhone has a touch button and you use Touch ID instead of typing your password, place the appropriate finger or thumb on the Home button.

6 Tap Open.

The next time you want to open Instagram, swipe to the Home screen that has room for icons — because that’s where you’ll find the Instagram icon.

Now Instagram is ready for you to start using it, so move ahead to the “ Starting to Gram Instantly” section.

FIGURE 15The Instagram app in the iPhone App Store Installing on an iPad - фото 17

FIGURE 1-5:The Instagram app in the iPhone App Store.

Installing on an iPad

Instagram has yet to create a native app for the iPad, which is another one of life’s great mysteries (but not at the level of where missing socks go). However, you can use the iPhone app on the iPad.

Here’s how to install Instagram on an iPad:

1 Tap the App Store icon.

2 Tap the Search icon in the lower-right corner of the screen.

3 Tap the Search box, at the top of the screen, and start typing the word Instagram.After you type the first two or three letters, Instagram appears at the top of the results list.

4 Tap Instagram in the results list.

5 In the upper-left corner of the screen, tap Filters ⇒ Supports.

6 Tap iPhone Only, as shown in Figure 1-6.

7 Tap the Instagram app's Get button (see Figure 1-7).If you need to sign into the App Store, type your password in the Sign In to iTunes Store window. Then tap Buy. Or if you use Touch ID, place the appropriate finger or thumb on the Home button instead.

8 Tap Open.

Now that you’ve installed Instagram on your iPad, go straight to the “ Starting to Gram Instantly” section to learn how to start using Instagram.

FIGURE 16Yes tap iPhone Only when youre installing Instagram on your iPad - фото 18

FIGURE 1-6:Yes, tap iPhone Only when you’re installing Instagram on your iPad.

FIGURE 17The Instagram app is in the upperleft corner Instagram Has - фото 19

FIGURE 1-7:The Instagram app is in the upper-left corner.

Instagram Has Android Covered, Too

After Instagram was satisfied with the development of its app on the iPhone, staffers turned their attention to developing Instagram for the Android platform. On the first day the app was released, in April 2012, more than a million users downloaded it.

Here’s how to install Instagram from the Google Play Store:

1 Tap the Play Store icon on the Home screen.If the Play Store icon isn’t on a Home screen, tap Apps on the Home screen and then tap Play Store in the Apps screen.

2 Tap the Search box at the top of the screen, and start typing the word Instagram.After you type, Instagram appears in the results list.

3 Tap Instagram in the results list.The app information screen shown in Figure 1-8 appears.

4 Tap Install.

5 Tap Open.

It’s time to start Instagramming, so skip ahead to the “ Starting to Gram Instantly” section.

FIGURE 18Tap the Instagram icon to read more about the app No App No - фото 20

FIGURE 1-8:Tap the Instagram icon to read more about the app.

No App? No Problem: Instagram Is on the Web

If your company doesn’t allow you to install unauthorized apps on company smartphones, you can still access the Instagram website on your smartphone or computer, but there is less functionality.

Open the Instagram website by typing www.instagram.com in your browser’s address bar. You can log in to Instagram on the web in one of two ways:

Instagram username and password: Type your Instagram username in the Username box and then type your password in the Password box. Then click or tap Log In.

Facebook account: If you prefer to use your Facebook account, click or tap Log In with Facebook. (If your browser doesn’t have your Facebook account information stored in a cookie, the Facebook window appears on your screen so you can type your username and password.) Then click or tap the Log In As button.

Instagram For Business For Dummies - изображение 21If you haven’t created an Instagram account yet, bookmark this page and read Chapter 2to learn how to create an effective profile.

After you log in, you see the home page with the latest photos and videos from users you follow. The top of the screen features the Instagram logo at the left, the Search box in the center, and five icons to the right of the Search box, as shown in Figure 1-9.

FIGURE 19The Search box is at the top of the page Home icon Opens the home - фото 22

FIGURE 1-9:The Search box is at the top of the page.

Home icon: Opens the home page. When you’re on the home page, this icon is black.

Paper airplane icon: Opens the Direct Message page so you can read private messages from, and send private messages to, other Instagram users.

Compass icon: Opens the Explore page so you can view a list of posts from other users whom Instagram thinks you may want to follow. To follow a user, click the Follow button.

Heart icon: Displays a list of notifications, such as when someone comments on one of your photos or videos.

Profile icon: Displays your Profile page.

If you’re on the Explore or Profile page, you can return to the home page by clicking the Home icon or the Instagram logo.

Scroll down the screen to see photos and videos from other Instagram users you follow. You can double-click the photo or click the heart icon to like the photo. You can also add a comment: Click the comment icon (a text bubble) to open the post page shown in Figure 1-10, click Add a Comment, type the comment, and then press Enter.

FIGURE 110You can view comments from other users to the right of the - фото 23

FIGURE 1-10:You can view comments from other users to the right of the photo(s).

Note the three dot icon to the right of the person who posted the photo. (If you’re following this person, the icon appears to the right of the word Following, as in Figure 1-10). Click this icon to open a pop-up menu that enables you to report the photo or video as inappropriate, unfollow the user, open the post, share the post, copy a link to the post, embed the photo on a website, or cancel the action and close the menu.

Starting to Gram Instantly

If you’ve installed the Instagram app on your Windows PC or smartphone, you should use those versions instead of the tablet versions or the website because they have more functionality. And if you have a choice between using a PC or a smartphone, remember that iPhone and Android smartphone versions of Instagram have the most functionality of all.

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