Eric Butow - Instagram For Business For Dummies

11 Chapter 11FIGURE 11-1: Tap the blue Promote button to start the ad process.FIGURE 11-2: Choose the destination for your ad, and then follow the prompts to...FIGURE 11-3: The main Ads Manager page.FIGURE 11-4: You can create a new campaign or use an existing one.FIGURE 11-5: Enter a new campaign name.FIGURE 11-6: Enter a new ad set name if it hasn't been pre-populated for you.FIGURE 11-7: Choose how much you want to spend and the schedule for the ad set.FIGURE 11-8: Use the Search Locations field to type the location(s) you want to...FIGURE 11-9: Choose other demographics, such as age and gender.FIGURE 11-10: Deselect all options except Instagram if you want to run an Insta...FIGURE 11-11: Select the account on which you want to run the ad.FIGURE 11-12: Deselect every option except Instagram in the Platform section.FIGURE 11-13: Deselect every option except Instagram Stories in the second Plac...FIGURE 11-14: You can split-test your ad in two ways.FIGURE 11-15: Facebook will create two campaigns to test.FIGURE 11-16: Set the total lifetime budget and test schedule.FIGURE 11-17: The Promotions area of Instagram shows only active campaigns in t...FIGURE 11-18: The Promotions page (left) shows information about your promotion...FIGURE 11-19: Click View Charts under your campaign name to see more campaign r...

12 Chapter 12FIGURE 12-1: Include your contest rules and terms of entry directly in the post...FIGURE 12-2: Detailed contest rules may be referenced as a link to a website or...FIGURE 12-3: A contest may include multiple criteria to submit a complete entry...FIGURE 12-4: Contest hashtags for different brands demonstrate the unique quali...FIGURE 12-5: Your images should match the theme of your contest.

13 Chapter 13FIGURE 13-1: Access Linked Accounts from the Account page (left), and then use ...FIGURE 13-2: Share your Instagram post to other platforms by tapping the approp...FIGURE 13-3: Add links to your social media profile on your website.FIGURE 13-4: Social media share buttons for a variety of networks are available...FIGURE 13-5: This website has its Instagram feed embedded on one of its web pag...FIGURE 13-6: The bottom of this flyer shows several ways to contact the busines...FIGURE 13-7: Custom graphics with text overlays can be helpful when announcing ...FIGURE 13-8: Posting photos highlighting a certain feature of an event can get ...FIGURE 13-9: Include signs with your event hashtag to encourage people to post ...FIGURE 13-10: Custom graphics with text overlays can call attention to your pro...FIGURE 13-11: Instagram Stories are the perfect place to post 24-hour specials ...FIGURE 13-12: The Instagram Insights button is below your bio on your profile p...FIGURE 13-13: The Insights page displays results from the past week for your In...FIGURE 13-14: This Excel spreadsheet shows key metrics that are being tracked.FIGURE 13-15: Iconosquare offers more options than Instagram Insights for data ...FIGURE 13-16: The Sprout Social dashboard offers easy-to-understand reporting f...

14 Chapter 14FIGURE 14-1: View stories by tapping a profile picture at the top of your newsf...FIGURE 14-2: Tap or hold down on the white circle to take a photo or video, res...FIGURE 14-3: Send your story as a disappearing message to an individual user or...FIGURE 14-4: Swipe up from the bottom of the Instagram stories screen to see ph...FIGURE 14-5: Tap the Aa icon to create a text-only post.FIGURE 14-6: You can save your story before you post it.FIGURE 14-7: You can save your story after you've posted it as well.FIGURE 14-8: Send a direct message to individuals.FIGURE 14-9: You can also send a direct message to a group.FIGURE 14-10: @martinholsinger talks to his target audience of residential cont...FIGURE 14-11: @egglestondesigns uses before-and-after shots to show her home st...FIGURE 14-12: @glwheeler76 showcases her jewelry in a fun series with a call to...FIGURE 14-13: @isocialfanz shows his followers the equipment he uses to record ...FIGURE 14-14: @coreycwalker shows her followers her conference travel to Cape C...FIGURE 14-15: Instagram Stories ads have a call to action at the bottom of the ...

15 Chapter 15FIGURE 15-1: Adobe Spark offers categories and featured designs that you can al...FIGURE 15-2: Customize a template design’s photo, layout, and more.FIGURE 15-3: To add text, tap Aa in the top-right of the screen (left) and then...FIGURE 15-4: You can draw with a magic marker, an arrow, a highlighter, and neo...FIGURE 15-5: You can choose from a variety of stickers.FIGURE 15-6: You can add your location (left) or a hashtag (right) to your stor...FIGURE 15-7: To add a link, tap the chain link at the top of your story (left),...FIGURE 15-8: Instagram stories offer fun face filters that alter your appearanc...FIGURE 15-9: The Boomerang icon is on the left side of the screen.FIGURE 15-10: The photo is in the upper-left quadrant, and the live camera is i...FIGURE 15-11: The SuperZoom screen.FIGURE 15-12: The Instagram Reel has a Reels icon in the post.FIGURE 15-13: Instagram Reels have a tab on the account profile page. FIGURE 15-14: Instagram Reels are discoverable in the Explore feed.FIGURE 15-15: The setting icons appear on the left side of the Reels screen.FIGURE 15-16: The Share screen allows you to share the reel to your feed, Reels...FIGURE 15-17: Share your reel to your story.

16 Chapter 16FIGURE 16-1: Tap the smiley face sticker icon (left) to access story stickers (...FIGURE 16-2: Tagging a small location — in this case, National University — all...FIGURE 16-3: Select your location from the list of locations or use the search ...FIGURE 16-4: Tap the location sticker to choose different color and background ...FIGURE 16-5: Type the name or username of a person you want to @mention with a ...FIGURE 16-6: Use the search bar in the GIF sticker screen to find animations re...FIGURE 16-7: Type your question (left) and then readers can drag the smiley fac...FIGURE 16-8: Use the question sticker to generate dialogue and participation wi...FIGURE 16-9: Use the quiz sticker to test your followers.FIGURE 16-10: Tap the countdown sticker to set the end date and time.FIGURE 16-11: Add a picture-in-picture effect to your stories by using the came...FIGURE 16-12: Tap and hold any sticker in a story to drag it down to the trash ...FIGURE 16-13: Select the pen icon from the story toolbar to access the drawing ...FIGURE 16-14: Doodle tools offer different pen options, different thickness opt...FIGURE 16-15: Combine drawing tools by overlaying a solid color on top of an im...FIGURE 16-16: Instagram stories offer a variety of font options for you to pers...FIGURE 16-17: Instagram stories offer a variety of font options to choose from.

17 Chapter 17FIGURE 17-1: Story highlights are the series of circles below the bio and are a...FIGURE 17-2: When starting a new story highlights gallery, you’ll be able to ch...FIGURE 17-3: When you access an active story, you’ll see the highlight icon, wh...FIGURE 17-4: Reposition your image as needed.FIGURE 17-5: Custom covers for highlights offer a creative and appealing way to...FIGURE 17-6: Add archived stories in the Add tab to a highlight.FIGURE 17-7: You can add archived stories to a highlight.FIGURE 17-8: Deleting any post from a highlight is just as easy as adding a pos...

18 Chapter 18FIGURE 18-1: Go Live on Instagram (left); your video is live (right).FIGURE 18-2: Turn off commenting (left), and save or share your live video (rig...FIGURE 18-3: Post graphics on Instagram before your Live broadcast to promote i...FIGURE 18-4: The two-face icon allows you to invite someone into your live vide...FIGURE 18-5: A guest on a live broadcast shares the screen with you until the p...

19 Chapter 19FIGURE 19-1: Access IGTV from an account’s profile (left) or the Explore page (...FIGURE 19-2: Watching an IGTV video.FIGURE 19-3: The IGTV home feed is full of videos from those you follow and tho...