Joel Elad - LinkedIn For Dummies

LinkedIn® For Dummies®, 6th Edition

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Copyright © 2021 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2021933662

ISBN 978-1-119-69533-2 (pbk); ISBN 978-1-119-69539-4 (ebk); ISBN 978-1-119-69534-9 (ebk)

1 Cover

2 Title Page

3 Copyright

4 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

5 Part 1: Understanding LinkedIn Basics Chapter 1: Looking into LinkedIn Understanding Your New Contact Management and Networking Toolkit Discovering What You Can Do with LinkedIn Navigating LinkedIn Understanding LinkedIn Costs and Benefits Chapter 2: Signing Up and Creating Your Account Joining LinkedIn Building Your Network Chapter 3: Completing Your Profile Adding a Summary and Basic Information Completing Your Summary Adding More Profile Sections Adding a Position Reporting Your Education Setting Your Profile URL and Public View

6 Part 2: Finding Others and Getting Connected Chapter 4: Discovering and Building Your Network Searching Your First-Degree Connections Searching the LinkedIn Network Chapter 5: Growing Your Network Building a Meaningful Network Importing Contacts into LinkedIn Sending Connection Requests Accepting (or Gracefully Declining) Invitations Chapter 6: Managing Messages and InMail Using InMail versus Using LinkedIn Messages Sending InMail Managing Invitations Setting Up an Introduction Managing Introduction Requests Chapter 7: Interacting with and Endorsing Your Network Interacting with Your Network Giving and Receiving Endorsements on LinkedIn

7 Part 3: Growing and Managing Your Network Chapter 8: Understanding Your News Feed Understanding the News Feed Configuring Your News Feed Setting Up Digest Notifications Writing an Article on LinkedIn Managing Post Interactions Chapter 9: Exploring the Power of Recommendations Understanding Recommendations Writing Recommendations Requesting Recommendations Gracefully Declining a Recommendation (or a Request for One) Managing Recommendations Chapter 10: Accessing LinkedIn with a Mobile Device Surveying the LinkedIn Mobile App Installing Any LinkedIn Mobile App Breaking Down the Sections of the LinkedIn Mobile App Connecting Your App Usage with Website Usage Chapter 11: Configuring Settings Like a Pro Using the Settings & Privacy Page as a Command Console Starting with Basic Account Changes Controlling Visibility and Privacy Settings Finalizing Your LinkedIn Communications Settings Chapter 12: Using LinkedIn with Your Internet Activities Exporting LinkedIn Connections to Your Email Application Exporting Your Profile and Badge

8 Part 4: Finding Employees, Jobs, and Companies Chapter 13: Finding Employees Managing Your Job Listings Screening Candidates with LinkedIn Using Strategies to Find Active or Passive Job Seekers Chapter 14: Finding a Job Searching for an Open Position Tuning Up Your Profile and Network to Make a Good Impression Preparing Your Profile and Account Settings for Job Searches Involving LinkedIn in Job Search Strategies Chapter 15: Following Companies Searching for Companies Putting Your Company on LinkedIn

9 Part 5: Using LinkedIn for Everyday Business Chapter 16: Getting Connected with Groups Reaping the Benefits of Groups Understanding the Two Types of Groups Joining a Group Creating a Group Setting Up the Group and Inviting Members Chapter 17: Implementing Sales and Marketing Techniques Marketing Yourself through LinkedIn Marketing Your Business through LinkedIn Mining for Clients Closing the Deal Chapter 18: Using LinkedIn Ads Understanding LinkedIn Ads Finding Out about Filtering Options Creating an Ad Campaign Managing Your Ad Campaign Chapter 19: Discovering Creative Uses of LinkedIn Mashing LinkedIn with Other Services Building Your Focus Group Using Location-Based LinkedIn Ideas

10 Part 6: The Part of Tens Chapter 20: Ten LinkedIn Do’s and Don’ts Do Keep Your Profile Complete and Current Don’t Use Canned Invitations Don’t Expect Everyone to Network as You Do Do Your Homework Do Give LinkedIn Messages Equal Importance Don’t Spam Do Make New Connections Do Cross-Promote Do Add Value to the Process Don’t Confuse Quantity with Quality Chapter 21: Ten LinkedIn Resources The Official LinkedIn Blog LinkedIn Integrations with Zapier LinkedIn Marketing Solutions LinkedIn YouTube Channel Linked Intelligence LinkedIn Speaker Series Podcast LinkedIn Plugins Social Media Examiner TextExpander Buffer