Joel Elad - LinkedIn For Dummies

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LinkedIn For Dummies: краткое содержание, описание и аннотация

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Brand yourself like a pro on LinkedIn  LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. 
 shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed. 
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates. 
Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: 
 gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.

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10 Chapter 10FIGURE 10-1: Learn about the different LinkedIn mobile apps.FIGURE 10-2: Download different LinkedIn apps to your iOS device.FIGURE 10-3: Tap the Get or Install button to start the installation process.FIGURE 10-4: Sign in to your LinkedIn account from the app.FIGURE 10-5: Decide whether you want the mobile app to send notifications to yo...FIGURE 10-6: Bring up some core navigation with a right swipe.FIGURE 10-7: See your feed elements from LinkedIn on the home screen.FIGURE 10-8: See what invitations you’ve received and whom you may know on Link...FIGURE 10-9: Review your notifications through the mobile app.FIGURE 10-10: Use the LinkedIn app to update your profile page.

11 Chapter 11FIGURE 11-1: Coordinate all your settings here.FIGURE 11-2: The sections for the selected page (Account) appear on the left.FIGURE 11-3: Language setting expanded on the settings page.FIGURE 11-4: Track the email addresses associated with your account.FIGURE 11-5: The list of current open LinkedIn sessions.FIGURE 11-6: Manage the Twitter account that can interface with your LinkedIn a...FIGURE 11-7: Merge two accounts into one.FIGURE 11-8: Access your LinkedIn visibility settings from this screen.FIGURE 11-9: Decide how you want to be described when viewing someone else’s pr...FIGURE 11-10: Assign a LinkedIn public profile URL that’s readable and meaningf...FIGURE 11-11: Manage the publicly available sections of your LinkedIn profile.FIGURE 11-12: Review the LinkedIn communication settings here.FIGURE 11-13: See the categories of events that could result in LinkedIn notifi...FIGURE 11-14: Decide when you want LinkedIn to notify you when certain events o...FIGURE 11-15: Decide when you want LinkedIn to email you based on event categor...FIGURE 11-16: Decide what messages you want emailed and their email frequency.

12 Chapter 12FIGURE 12-1: Your connections list on LinkedIn.FIGURE 12-2: Manage your LinkedIn contacts here.FIGURE 12-3: Download your exported file of LinkedIn contacts.FIGURE 12-4: Start at your Google Gmail page.FIGURE 12-5: Google Contacts gives you the option to import contacts.FIGURE 12-6: Find your exported file to import your contacts.FIGURE 12-7: Start the PDF process from your profile page.FIGURE 12-8: LinkedIn prompts you to save or open your PDF file.FIGURE 12-9: Your LinkedIn profile as a PDF file.FIGURE 12-10: Scroll down the Edit My Public Profile page.FIGURE 12-11: Start building your LinkedIn public profile badge here.FIGURE 12-12: Find the badge style you want for your website.

13 Chapter 13FIGURE 13-1: LinkedIn offers a Talent Solutions page for managing your job list...FIGURE 13-2: Start composing your job posting details here.FIGURE 13-3: Enter your job description here.FIGURE 13-4: Enter necessary job skills for your applicant here.FIGURE 13-5: Enter candidate routing information here.FIGURE 13-6: Decide the daily PPC budget you want to set.FIGURE 13-7: Confirm the details for your job listing.FIGURE 13-8: Make some final touches on your LinkedIn job listing.FIGURE 13-9: See key information about your new job listing.FIGURE 13-10: LinkedIn lets you ask your network for help.FIGURE 13-11: Proofread your message and then send it!FIGURE 13-12: Review your open job listings to see who has applied.FIGURE 13-13: Go through the applicants to decide on good fits for your company...FIGURE 13-14: Review an attached resume if the applicant included one.

14 Chapter 14FIGURE 14-1: Look for a job on LinkedIn.FIGURE 14-2: Check out your job search results.FIGURE 14-3: Find out more about a specific job listing.FIGURE 14-4: Start applying for a job on LinkedIn.FIGURE 14-5: See similar job postings to the one you’re reviewing.FIGURE 14-6: Manage your profile visibility.FIGURE 14-7: See whether you have a connection who can refer you to the job pos...

15 Chapter 15FIGURE 15-1: Start a simple company search here.FIGURE 15-2: See companies that match your search results.FIGURE 15-3: See how you’re connected to a given company.FIGURE 15-4: See a full list of connections to search further.FIGURE 15-5: Choose the type of Company page you need on LinkedIn.FIGURE 15-6: Define your Company page on LinkedIn.FIGURE 15-7: Fill in the details for your Company page.FIGURE 15-8: See how your Company page looks to the public!

16 Chapter 16FIGURE 16-1: Group logos displayed in a profile.FIGURE 16-2: See the activity of your groups here.FIGURE 16-3: LinkedIn helps you discover groups to join.FIGURE 16-4: Review a list of potential groups to join.FIGURE 16-5: Your request to join this group is now pending.FIGURE 16-6: Interact by liking or commenting on the conversation.FIGURE 16-7: Start a conversation in your group.FIGURE 16-8: Create a conversation in your group.FIGURE 16-9: Tag people to include them in the discussion.FIGURE 16-10: See your group membership list in one place.FIGURE 16-11: Enter your new group information here.FIGURE 16-12: Your group request is ready to be submitted.FIGURE 16-13: Your group has been created.FIGURE 16-14: Invite new people to your LinkedIn group here.FIGURE 16-15: Manage your LinkedIn group from this page.FIGURE 16-16: See who is waiting to be approved to your LinkedIn Group.

17 Chapter 17FIGURE 17-1: Let people on LinkedIn know that you’re available.FIGURE 17-2: Give your website links meaningful names.FIGURE 17-3: Use the Advanced People search to find potential clients.FIGURE 17-4: See who in your LinkedIn network is a shared connection with your ...FIGURE 17-5: Get specific information about your target company through its pro...FIGURE 17-6: Read through the activity of your prospect on LinkedIn.

18 Chapter 18FIGURE 18-1: LinkedIn includes text ads and sponsored updates on its pages.FIGURE 18-2: Start building your ad campaign here.FIGURE 18-3: Establish your campaign group for this ad.FIGURE 18-4: Give your campaign group a meaningful name.FIGURE 18-5: Choose the objective for your ad campaign.FIGURE 18-6: Start defining the audience for your ad.FIGURE 18-7: Set up location targets for your ad audience.FIGURE 18-8: Define your target audience attributes with built-in filters such ...FIGURE 18-9: Create specific ads for your campaign.FIGURE 18-10: Build the details of an individual ad.FIGURE 18-11: Use advanced tools such as AdStage to help manage your ads.

19 Chapter 19FIGURE 19-1: Google can automatically send you specific alerts.FIGURE 19-2: Go to your LinkedIn account settings to download data.FIGURE 19-3: Request an archive of all your LinkedIn data to date.FIGURE 19-4: WordPress integrates your LinkedIn news feed with your blog posts.FIGURE 19-5: Look for groups based in your target city.FIGURE 19-6: Use LinkedIn to create an Event for in-person networking.FIGURE 19-7: Use LetsLunch to set up lunch meetings with fellow workers and com...

20 Chapter 20FIGURE 20-1: Set your email notification frequency so you don’t miss an importa...FIGURE 20-2: Decide how often you want to be contacted.

Guide

1 Cover

2 Title Page

3 Copyright

4 Table of Contents

5 Begin Reading

6 Index

7 About the Author

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