Joel Elad - LinkedIn For Dummies

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LinkedIn For Dummies: краткое содержание, описание и аннотация

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Brand yourself like a pro on LinkedIn  LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. 
 shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed. 
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates. 
Build your personal brand and market it Sell yourself by highlighting skills, awards, and endorsements Get connected with LinkedIn groups Manage and make introductions via InMail Relationships matter: 
 gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.

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Introduction

Relationships matter. Ever since the dawn of time, when Fred Flintstone asked Barney Rubble whether there was any work at the quarry, human beings have networked. We’re social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new technology for communication, with email, instant messaging, personal web pages sharing voice, video, and data, and lots of other applications to keep everybody connected. But how can the Internet help you do a better job with your professional networking? I’m glad you asked! Welcome to LinkedIn For Dummies, 6th Edition.

LinkedIn was founded in 2003 by a guy named Reid Hoffman, who felt that he could create a better way to handle your professional networking needs. He saw lots of websites that let you build your own page and show it to the world, extolling your virtues and talents. But a lot of the popular websites that Hoffman came across at that time focused more on the social aspects of your life and not that much on the professional side. LinkedIn changed all of that with its approach of augmenting all the professional networking you do (or should do) daily. You don’t have to be looking for a job to use LinkedIn, but if you are looking, LinkedIn should be part of your search. As Hoffman put it, LinkedIn was designed to “find and contact the people you need through the people you already trust.”

In short, LinkedIn allows you to coordinate your professional identity on the Internet and make you more effective in your career. The site is designed to make the aspects of networking less time consuming and more powerful, so you can open doors with your professional connections and tap the connections of people you know who make up your extended network. LinkedIn doesn’t require a huge amount of time or usage to be effective, and is focused only on providing tools that help your professional career.

Perhaps you’ve heard of LinkedIn, but you don’t understand fully what it is, how it works, and most importantly, why you should care about it. Maybe you received an invitation to join the LinkedIn website. Perhaps you’ve received multiple invitations, or you keep hearing about it and want to find out more. Well, you’re taking the right first step by reading this book. In it, I talk about the whys as well as the hows . If you’re looking to enhance your professional life, I truly believe you need to look at LinkedIn. If you want to go straight to the beach and retire, though, maybe this isn’t the book for you!

About This Book

This book covers all aspects of using the LinkedIn site: signing up and building your profile, growing your network of contacts, taking advantage of some of the sophisticated options, and everything in between. I include a lot of advice and discussion of networking concepts, but you also find a lot of step-by-step instructions to get things done. In this sixth edition, I revisit some of the newer facets of LinkedIn, including its extensive settings and privacy options, the mobile app, the news feed, and Companies sections, and I have updated all core processes, from creating your profile to looking for a job.

You can read each chapter one after the other, or you can go straight to the chapter on the topic you’re interested in. After you start using LinkedIn, think of this book as a reference where you can find the knowledge nugget you need to know and then be on your merry way. Lots of details are cross-referenced, so if you need to look elsewhere in the book for more information, you can easily find it.

Foolish Assumptions

I assume that you know how to use your computer, at least for the basic operations, such as checking email, typing a document, and surfing the great big World Wide Web. If you’re worried that you need a PhD in Computer Operations to handle LinkedIn, relax. If you can navigate your way around a website, you can use LinkedIn.

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