Luc Boltanski - Enrichment

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This book offers a major new account of modern capitalism and of the ways in which value and wealth are created today. Boltanski and Esquerre argue that capitalism in the West has recently undergone a fundamental transformation characterized by de-industrialization, on the one hand, and, on the other, by the increased exploitation of certain resources that, while not entirely new, have taken on unprecedented importance. It is this new form of exploitation that has given rise to what they call the ‘enrichment economy’. <br /> <br /> The enrichment economy is based less on the production of new objects and more on the enrichment of things and places that already exist. It has grown out of a combination of many different activities and phenomena, all of which involve, in their varying ways, the exploitation of the past. The enrichment economy draws upon the trade in things that are intended above all for the wealthy, thus providing a supplementary source of enrichment for the wealthy people who deal in these things and exacerbating income inequality.<br /> <br /> As opportunities to profit from the exploitation of industrial labour began to diminish, capitalism shifted its focus to expand the range of things that could be exploited. This gave rise to a plurality of different forms for making things valuable – valuing objects in terms of their properties is only one such form. The form that plays a central role in the enrichment economy is what the authors call the ‘collection form’, which values objects based on the gap they fill in a collection. This valuation process relies on the creation of narratives which enrich commodities.<br /> <br /> This wide-ranging and highly original work makes a major contribution to our understanding of contemporary societies and of how capitalism is changing today. It will be of great value to students and scholars in sociology, political economy and cultural studies, as well as to anyone interested in the social and economic transformations shaping our world.

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62 62. Ibid., p. 111.

63 63. See the site of the French Ministry of Culture, under the heading “European Heritage Days”: http://traduction.culture.gouv.fr/url/Result.aspx?to=en&url=https%3A%2F%2Fjourneesdupatrimoine.culture.gouv.fr%2F.

64 64. Saint Martin, L’espace de la noblesse, p. 110.

65 65. See Marie-Odile Mergnac, La généalogie: une passion française (Paris: Autrement, 2003), and Jean-Louis Beaucarnot, La généalogie (Paris: Presses Universitaires de France, 1997).

66 66. See Robert Brenner, The Economic Capital of Global Turbulence: The Advanced Capitalist Economies from Long Boom to Long Downturn (London: Verso, 2006).

67 67. Giovanni Arrighi, Adam Smith in Beijing: Lineages of the Twenty-First Century (London: Verso, 2007), pp. 105–12.

68 68. We are borrowing the notion of “central capitalism” from Jonathan Nitzan and Shimshon Bichler, who have developed an analysis of the dynamic of capitalism in terms of competition for differential accumulation – that is, in terms of relative power. In this logic, the dynamic of capitalism is linked to shifts that, on the one hand, extend commodification and, on the other, come back to “sabotage” the industrial capacities of the competitors; see Jonathan Nitzan and Shimshon Bichler, Capital as Power: A Study of Order and Creorder (New York: Routledge, 2009). Nitzan and Bichler (pp. 219–27) align themselves with the analyses of Thorstein Veblen, who was the first to develop the notion of industrial “sabotage.” He stressed the tension between industrial interests, governed by the requirement to produce things, and those of “business,” governed by the prices of things: “In the business world the price of things is a more substantial fact than the things themselves” (Thorstein Veblen, Absentee Ownership and Business Enterprises in Recent Times: The Case of America (Boston: Beacon Press, [1923] 1967), p. 89; cited in Nitzan and Bichler, p. 221). For Veblen, prices are a matter of property and power, and they play a central role in the dynamics of capitalism (Nitzan and Bichler, pp. 217–27).

69 69. For a precise and perceptive analysis of these processes, see Wolfgang Streeck, Buying Time: The Delayed Crisis of Democratic Capitalism, trans. Patrick Camiller (London: Verso, [2013] 2014), esp. chapter 1, “From Legitimation Crisis to Fiscal Crisis,” pp. 1–46.

70 70. Giovanni Arrighi, whose approach is inspired by the work of Fernand Braudel, decomposes the evolution of capitalism into a series of cycles of accumulation, each of which occupies a specific period (roughly a century) and is centered around a geographic profit center (Genoa, the Netherlands, England, the United States). One of his arguments is that, in each of these cycles, a financial phase follows a manufacturing and commercial phase and that the financial phase precedes and announces the decline of this cycle to the benefit of a new cycle centered on a different geographic pole; see Giovanni Arrighi, The Long Twentieth Century: Money, Power and the Origins of Our Times (new edn, London: Verso, 2010). This is why, if Arrighi agrees with David Harvey (The New Imperialism [Oxford: Oxford University Press, 2003]) in recognizing the importance of the financial turn operated by capitalism since the 1980s, he takes a different path by interpreting this turn as a sign of crisis and decline. One of his arguments consists in comparing the phase of financialization and optimism of the Reagan–Thatcher period and the financialization that followed the depression of 1873–96, followed by a phase of improvement (what he calls the Edwardian “belle époque”) foreshadowing, as he sees it, the crisis of 1929, which marked the end of the cycle of accumulation centered on England, to the benefit of the United States.

71 71. For a synthesis, see Thomas W. Volscho and Nathan J. Kelly, “The Rise of the Super-Rich: Power Resources, Taxes, Financial Markets, and the Dynamics of the Top 1 Percent, 1949 to 2008,” American Sociological Review, 77/5 (2012): 679–99.

72 72. It is hard to find precise information on the way the wealthy use and preserve their money, and on the share of their fortunes that is stored in objects of value rather than in stocks or bonds, as these types of goods are generally conflated under the heading of “household patrimony.” In addition, the real price negotiated for exceptional goods is often highly undervalued for tax purposes.

73 73. The French title of this section is borrowed from a celebrated book by the poet Francis Ponge, Le parti pris des choses (1942). The English translation is adapted from a recent English-language version of Ponge’s book Partisan of Things, translated by Joshua Corey and Jean-Luc Garneau (Chicago: Kenning, 2016).

74 74. Bruno Cousin and Sébastien Chauvin, “L’entre-soi élitaire à Saint-Barthélémy,” Ethnologie française, 42/2 (2012): 335–45.

75 75. We are thinking here of Michel Pinçon and Monique Pinçon-Charlot’s very informative work, especially Les ghettos du gotha: au coeur de la grande bourgeoisie (Paris: Seuil, 2010) and Sociologie de la bourgeoisie (Paris: La Découverte, 2005).

76 76. Pierre Bourdieu, Distinction: A Social Critique of the Judgement of Taste, trans. Richard Nice (London: Routledge & Kegan Paul, [1979] 1986).

77 77. See Franco Moretti, The Bourgeois: Between History and Literature (London: Verso, 2013).

78 78. The distinction between patrimony and capital is supported in the analyses of Joseph Schumpeter, even though that theorist envisaged it mainly with respect to industrial production. For Schumpeter, the goods one owns, including monetary goods, constitute capital properly speaking only on condition that they are put to work – that is, put into circulation. “Capital is nothing but the lever by which the entrepreneur subjects to his control the concrete goods which he needs, nothing but a means of diverting the factors of production to new uses, of dictating a new direction to production”; Joseph Schumpeter, The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle, trans. Redvers Opie (New York: Oxford University Press, [1911, 1926] 1961), p. 116.

79 79. The number of business schools in France grew from 76 in 1980 to around 250 in 2017.

80 80. On the notion of hipster, see Mark Greif, “What Was the Hipster?,” in Against Everything (New York: Pantheon Books, 2016), pp. 209–19.

81 81. Arjun Appadurai, ed., The Social Life of Things: Commodities in Cultural Perspective (Cambridge: Cambridge University Press, 1986). This work marked a refoundation of anthropological work on commodities, reconnecting with an approach developed by Jean Baudrillard. The latter’s two seminal works – The System of Objects and The Consumer Society: Myths and Structures (rev. edn, London: Sage, [1970] 2017) – set forth the premises, in sociology, of a new attention to objects. The interest in things placed on the same level as humans has been developed in particular by Bruno Latour in numerous works; see most notably his Aramis, or, The Love of Technology, trans. Catherine Porter (Cambridge, MA: Harvard University Press, [1992] 1996).

82 82. On the use made here of the notion of test, see Luc Boltanski and Laurent Thévenot, On Justification: Economies of Worth, trans. Catherine Porter (Princeton, NJ: Princeton University Press, [1991] 2006).

Part II Prices and Forms of Valuation

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