Donna Serdula - LinkedIn Profile Optimization For Dummies

15 Chapter 15FIGURE 15-1: The Articles & Activity section on your profile.FIGURE 15-2: Improving your LinkedIn feed.FIGURE 15-3: Listing of recommended hashtags.FIGURE 15-4: The Start a Post text box.FIGURE 15-5: Tagging a person in a post.FIGURE 15-6: Comments and view information on the post.FIGURE 15-7: LinkedIn Analytics page with View information.FIGURE 15-8: Reacting to a post.FIGURE 15-9: Publishing a long-form post.

16 Chapter 16FIGURE 16-1: Viewing the public version of your profile.FIGURE 16-2: How people not logged in to LinkedIn see your profile.FIGURE 16-3: The Dashboard is where you see your profile’s stats.FIGURE 16-4: Free and premium stats.FIGURE 16-5: Benchmarking worksheet.FIGURE 16-6: Toggle to Yes to share profile changes.FIGURE 16-7: Creating a status update.FIGURE 16-8: Messaging connections.FIGURE 16-9: Add your LinkedIn profile URL to other social media channels.FIGURE 16-10: Choose to be visible on LinkedIn!FIGURE 16-11: How the premium badge displays.FIGURE 16-12: Sales Navigator has a different look than LinkedIn.com.

17 Chapter 19FIGURE 19-1: Import your address book to add additional contacts.FIGURE 19-2: LinkedIn displays the profile matches based on email addresses in ...FIGURE 19-3: LinkedIn displays the people who are not on LinkedIn that you can ...FIGURE 19-4: Click Connect to send a personalized connection request.

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LinkedIn is the professional network for business people. Whether you are a job seeker, a corporate executive, a small-business owner, an entrepreneur, or a professional with the desire for more, LinkedIn is the place to build and nurture your network. It’s so easy to get caught up in your day-to-day life and job. People flow in and out. But by using LinkedIn to build a network of the people you meet and then keeping in touch with them, you are creating an engine for opportunities.

American businessman and author Robert Kiyosaki has said, “The richest people in the world look for and build networks; everyone else looks for work.”

Beyond the network and networking capabilities, LinkedIn is also the place to forge a strong professional brand. As you move through your professional life, people will want to learn more about you. Who are you? What do you do? How do you help others? What do you represent? What is your mission? These are all questions on top of people’s minds. The answers to these questions help people decide if they like you and want to spend more time with you.

Remember, people do business with people!

Not everyone has a personal website or websites devoted to them (well, unless you are a celebrity); however, the LinkedIn profile has become the de facto website for everyday professionals. A simple name search for most people returns their LinkedIn profile on the first page of search results. How does your LinkedIn profile portray you? Your LinkedIn profile is your online reputation, digital introduction, and first impression. The good news is that you have complete control over your profile and can shape how your reader perceives you.