Donna Serdula - LinkedIn Profile Optimization For Dummies

3 Part 1: The Strategy Before the Siege Part 1 Chapter 1: Determining Your LinkedIn Strategy Chapter 1 Determining Your LinkedIn Goal Determining Your LinkedIn Goal To create a profile that has purpose, you must ask yourself, “What am I trying to accomplish on LinkedIn?” Many people get a LinkedIn account because they want to find a new job. Other people are interested in reputation management and branding. Still other people are on LinkedIn because they are in sales and want to prospect and increase sales through social selling. To help you determine what you want your profile to accomplish, review the following three most common types of LinkedIn profiles. Figuring Out Your Target Audience Creating a Compelling Tone Using the Different Versions of LinkedIn Chapter 2: Getting Found on LinkedIn Using LinkedIn as a Search Engine Ensuring a Compelling and Attractive Search Result Understanding the Importance of Keywords Using Online Keyword Tools Ranking Higher with Profile SEO Building Off Profile SEO Chapter 3: Understanding Endorsements and Recommendations Showcasing Your Skills Showing Recruiters What You Know Obtaining Endorsements The Importance of Recommendations

4 Part 2: Getting Your LinkedIn Profile Started Chapter 4: Optimizing the “Behind the Scenes” Sections Managing Profile Changes Turning On Your Public Profile Creating a Personalized URL Scanning Your LinkedIn QR Code Improving Your Profile’s Strength Expanding Your Network Chapter 5: Establishing Your Calling Card Using the Name Field Correctly Filling Out Location and Industry Including Your Contact Information Chapter 6: Impressing with the Right Profile Picture Why You Need a Profile Picture Determining If You Need a New Profile Picture Using a Photo Already Taken Working with a Photographer Taking Your Own Profile Picture Choosing and Uploading Your Profile Picture Chapter 7: Developing a Compelling Headline Grabbing Your Reader’s Attention Adding Flair to Your Headline Saturating Your Headline with Keywords Creating a Benefit Statement Headline Adding Your New and Improved Headline to LinkedIn Chapter 8: Reinforcing Your Brand with a Background Photo Finding the Right Image to Showcase Your Brand Working with a Professional Graphic Designer Using Online Graphic Tools to Create an Image Adding a Background Image to Your Profile Chapter 9: Showing You Are Open for Business or Job Opportunities Showing You Are Open for Business Showing You Are Open to Job Opportunities

5 Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression Chapter 10: Getting Your Experiences Ready Referencing Your Resume Determining Which Experiences to Keep and Which to Merge Creating a Work History for Recent Graduates Dealing with Employment Gaps Chapter 11: Creating a Powerful Experience Adding a New Experience Creating a LinkedIn Page Less Is More — Stop Disqualifying Yourself Editing an Existing Experience Reordering Concurrent Experiences Removing an Experience Examples of Great Experiences Adding Multimedia to Make Your Profile POP! Chapter 12: Writing a Compelling About Section Editing Your LinkedIn About Section Writing in First Person Avoiding Resume Speak Revisiting Your LinkedIn Goals and Target Audience Catching Your Reader’s Attention Creating Your Professional Manifesto Formatting a Sleek LinkedIn About Section Examples of Compelling and Engaging About Sections

6 Part 4: Rounding Out Your Profile and the Final Reveal Chapter 13: There’s More to You than Your Jobs Adding Your Education, or Lack Thereof Listing Licenses and Certifications Adding Volunteer Experiences Citing Your Accomplishments Creating a Profile in Another Language Chapter 14: Following Groups, Companies, and Influencers Understanding the Importance of Groups Cultivating Your Following Section Showcasing Influencers on Your Profile Following Schools Chapter 15: Publishing on LinkedIn Showcasing Yourself as a Thought Leader Keeping up with Articles and Activity Understanding the LinkedIn Feed Looking at the Difference between a Post and an Article What Happens After You Publish? Marketing Your Blog Post Chapter 16: Unveiling and Marketing Your Powerful Profile Viewing Your Profile from the Mobile App Viewing Your Profile as an Outsider Getting Google to Index Your Profile Your LinkedIn Profile Checklist Benchmarking Your Profile’s Success Marketing Your Profile To Pay or Not Pay for LinkedIn