Ken Auletta - Googled - The End of the World as We Know It

193 “opt-in”: author interview with Marc Rotenberg, October 15, 2007.

194 “How many people yesterday”: author interview with Sergey Brin, October 11, 2007.

194 “When you pay $1.6 billion”: author interview with Nick Grouf, May 15, 2008.

195 “crumbled cookies”: Google announcement, July 16, 2007.

195 “The product brand was very strong”: author interview with Alan Davidson, October 15, 2007.

195 “they were almost alone”: author interview with Gigi Sohn, October 3, 2007.

196 “We’ve been under the radar”: author interview with David Drummond, September 11, 2007.

196 “No question that people here regularly discuss Microsoft’s experience”: author interview with Elliot Schrage, October 12, 2007.

196 “Microsoft is a bit of an unusual company”: author interview with Sergey and Brin, October 11, 2007.

196 “In the end”: author interview with Beth Comstock, May 2, 2007.

197 “I would say always”: author interview with Larry Page, March 25, 2008.

197 Google had a great year in 2007: January 31, 2008 Google press release found on Google.com.

197 Twenty countries: annual founders’ letter, March 26, 2008.

197 “We’re an engineering company”: author interview with Sheryl Sandberg, October 7, 2007.

197 “basic principles”: Eric Schmidt August 21, 2007 keynote address to the Progress and Freedom Foundation dinner available on YouTube.

198 “That’s probably correct”: author interview with Eric Schmidt, October 9, 2007.

198 “Google if it were a person”: author interview with Tim Wu, September 20, 2007.

CHAPTER 11: Google Enters Adolescence (2007-2008)

199 $868.6 million in stock in 2007: Google 10-K filed with the SEC for the fiscal year ended December 31, 2007.

200 “If you want to talk to Larry or Sergey”: author interview with Megan Smith, April 17, 2008.

200 “Larry is going to take one side”: author interview with Tim Armstrong, February 28, 2008.

200 Brin and Page were to meet with an engineering team: GPS meeting, attended by author, October, 9, 2007. The ground rule was that any description of product discussed or engineer names had to be cleared with Google, which it was.

202 “I’d make people describe things in English!”: author interview with Terry Semel, July 9, 2008.

203 “I hope they try”: author interview with Sergey Brin, October 11, 2007.

203 “self-imposed, bureaucratic response”: author interview with Larry Page, March 25, 2008.

203 Page on Moore ’s law as management tool: author interview with Larry Page, March 25, 2008.

204 “a one-trick pony”: Steve Ballmer interview, Financial Times, June 20, 2008.

204 “Google is extremely good with search”: author interview with Irwin Gotlieb, February 11, 2008.

204 “‘Where is the new pony?”: author interview with Tad Smith, April 9, 2008.

204 “I like the trick!”: author interview with Eric Schmidt, April 16, 2008.

204 “a legitimate question”: author interview with Elliot Schrage, March 25, 2008.

204 search advertising was slowing: decline reported by ComScore from BusinessWeek, March 10, 2008.

205 it had plunged 40 percent: Google stock price from the Wall Street Journal, March 28, 2008.

205 “Goodbye, Google”: Wendy Tanaka, Forbes.com, March 26, 2008.

205 “more relevant”: author interview with Tim Armstrong, February 28, 2008.

205 “The clicks are not what is relevant”: author interview with Hal Varian, March 27, 2008.

205 “Google INC’s GO-GO era”: Kevin J. Delaney, Wall Street Journal, April 18, 2008, and Miguel Helft, New York Times, April 18, 2008.

205 Google hogged three quarters of all U.S. search: search marketing firm Efficient Frontier, quoted in BusinessWeek, May 19, 2008.

205 one of every three videos viewed online: from ComScore as reported by the Jim Dalrymple, IDG News Service, March 17, 2008.

206 The impact of this new medium: author interview with Steve Grove of YouTube, April 15, 2008.

206 “they’ll never make money”: author interview with Irwin Gotlieb, June 2, 2008.

206 “start working on monetizing it”: author interview with Eric Schmidt, March 26, 2008.

206 “highest priority”: Eric Schmidt, CNBC interview, April 30, 2008.

207 the iPhone delivered fifty times more search queries: Google presentation by Deepak Anand, mobile marketing manager, May 2008.

207 “As compared to the internet model”: Larry Page, October 10, 2007.

207 Google’s mobile quarterback was Andy Rubin: author interview with Andy Rubin, March 24, 2008.

208 “Since we think we have the most reliable network”: author interview with Ivan Seidenberg, February 19, 2008.

210 “they’ve provoked the bear”: author interview with Ivan Seidenberg, February 19, 2008.

210 At Apple board meetings: author interview with Eric Schmidt, March 26, 2008.

210 “We had the very good fortune”: tape watched by author of All Hands staff meeting addressed by Eric Schmidt, April 28, 2008.

211 “a planning process”: author interview with Eric Schmidt, September 12, 2007.

211 It was still talking to cable companies: author interview with Eric Schmidt, April 16, 2008.

211 if the cable companies could get together they would have “a Google-type ability”: author interview with Jeff Bewkes, April 10, 2006.

212 “The browser becomes the operating system”: author interview with Christophe Bisciglia, September 19, 2008.

212 YouTube was silenced for several hours on February 24, 2008: Jane Spencer, “How a System Error in Pakistan Shut YouTube,” Wall Street Journal, February 26, 2008.

213 In its annual letter to shareholders: annual Google founders’ letter, March 26, 2008.

213 They pledged to divert: Dr. Larry Brilliant, 2.0 Conference attended by author in San Francisco, November 5, 2008.

214 “Google gets more health questions”: author interview with Dr. Roni Zieger, March 27, 2008.

214 in a March 2008 speech: Eric Schmidt speech, March 1, 2008.

214 Brin and Page declaration that Google’s mission is to “Be good,” and their pledge to gift Google Earth to relief organizations and to subsidize solar power from their joint appearance at the Sixth Annual Global Philanthropy Forum, April 11, 2007, and is available on YouTube.

214 “If it were a person”: founders’ letter, December 31, 2004, Google annual report.

215 “The story of Google today”: author interview with Danny Sullivan, August 27, 2007.

215 “Google’s become a big company”: author interview with Paul Buchheit, June 9, 2008.

215 “Google did not invent YouTube”: author interview with Scott Heiferman, January 25, 2008.

215 Growing too big and losing focus: author interview with Omid Kordestani, September 12, 2007.

215 “For the last year my biggest worry”: small press lunch with Eric Schmidt and founders attended by author after annual Google shareholder meeting, May 10, 2007.

216 What to do about massage therapists: author interview with Eric Schmidt, March 26, 2008.

216 “from time to time”: author interview with Larry Page, March 25, 2008.

218 Schmidt defends management chaos: author interview with Eric Schmidt, September 12, 2007.

219 “a genius like Steve”: author interview with Al Gore, June 10, 2008.

219 “That can be stated as criticism”: author interview with Eric Schmidt, March 26, 2008.

219 “Peanut Butter Manifesto”: Brad Garlinghouse memo to Yahoo executives, November 18, 2006, and available on the Web.

221 “I am very disappointed in Eric Schmidt”: author interview with roger McNamee, April 27, 2008.

221 “Google is in a great position”: author interview with Marc Andreessen, March 27, 2008.