Ken Auletta - Googled - The End of the World as We Know It

248 The Justice Department did finally intervene: “Yahoo-Google Deal Opposed,” Wall Street Journal, September 16, 2008.

248 “Microsoft”: author interview with Phillipe Daumann, May 15, 2008.

248 “We’re always better off”: author interview with Irwin Gotlieb, May 21, 2008.

248 At Microsoft’s annual two-day forum: Microsoft’s Advertising Leadership Forum, attended by author, May 19-21, 2008.

249 “They’ve been saying it for a while”: author interview with Irwin Gotlieb, May 21, 2008.

249 “maybe a genius idea”: author interview with Yusuf Mehdi, May 19, 2008.

250 “If consumers perceive”: author interview with Sir Martin Sorrell, May 30, 2008.

250 64.1 percent: Nielsen Online, January 5, 2009.

250 “All attempts by Microsoft”: author interview with Eric Schmidt, September 15, 2008.

250 In WPP’s annual report: Sir Martin Sorrell letter to shareholders, WPP 2007 annual report, May 2008.

250 “to develop the constructive side of our relationship”: account of Sir Martin Sorrell Cannes panel in Cannes, David Kaplan, Ad Age, June 20, 2008; and Eric Pfanner, International Herald Tribune, June 22, 2008.

250 Google’s 2008 national sales conference: attended by author, June 11, 2008.

250 “Because our customers must talk”: author interview with Eric Schmidt, September 15, 2008.

252 “Google Version 2.0: The Calculating Predator”: Stephen E. Arnold, Infonortics Ltd., August 2007.

252 The gruff Arnold, who responded to a phone call: author interview with Stephen Arnold, March 17, 2008.

253 “lean in”: author interview with David Calhoun, June 25, 2008.

254 Mayer has one of the most important jobs: author attended Marissa Mayer office hours and interviewed her afterward on September 18, 2008.

255 “I think they’re naïve”: author interview with Quincy Smith, June 9, 2008.

256 “The CBS deal is one”: author interview with Eric Schmidt, September 15, 2008.

256 To try to calm agency fears: Brian Stelter, “Some Media Companies Choose to Profit from Pirated YouTube Clips,” New York Times, August 16, 2008.

256 “The audience is telling you what they like”: author interview with David Eun, June 12, 2008.

257 in October 2008, it reached an accord with the U.S. publishing industry: Google and the Association of American Publishers and the Authors Guild joint October 28, 2008, press release and joint conference call with the press on same date.

258 “able to search the full text of almost 10 million books”: “Letter from the Founders,” Google 2008 annual report, published in April 2009.

258 “It’s a new model for us”: author interview with David Drummond, November 5, 2008.

258 “It is unfortunate”: Viacom statement reported by CNET, October 28, 2008.

259 “There is a difference”: author interview with David Drummond, November 5, 2008.

259 Google’s “noncancelable guarantees”: Google 10-K filed with the SEC, December 31, 2008.

259 “A lot has to do with how much they want”: author interview with David Drummond, November 5, 2008.

260 dropped 17.7 percent: Audit Bureau of Circulations report, April 27, 2009.

260 plunged 11.5 percent: Magazine Publishers of America, April 14, 2009.

260 Drop in advertising and ad revenues for various media: from Advertising and Marketing Investment Forecast, 2006-2010, Jack Myers Advertising and Marketing Investment Insights, March 10, 2009.

260 “box office revenues rose by 2 percent”: from Box Office Report, January 20, 2009.

260 Book sales: Motoko Rich, “Declining Book Sales Cast Gloom at an Expo,” New York Times, May 29, 2009.

260 Would fall 8 percent: Group M’s semiannual report on ad spending, “This Year, Next Year,” April 4, 2009.

260 “fall by almost 7 percent”: Tim Bradshaw, “Global Ad Spending to Fall 7%, Publicis Unit Warns,” Financial Times, April 14, 2009.

261 In a December 2008 report: Mary Meeker Morgan Stanley report, “Economy/ Internet Trends,” December 19, 2008.

262 The first show was a new animation series: Brooks Barnes, “Google and Creator of ’Family Guy’ Strike a Deal,” New York Times, June 30, 2008.

262 There was Google AdPlanner: New York Times and Wall Street Journal, June 4, 2008.

262 There was the exchange of employees: Ellen Byron, “A New Odd Couple: Google, P amp;G Swap Workers to Spur Innovation,” Wall Street Journal, November 19, 2008.

263 There was a new partnership with General Electric: Michael Helft, “Idealists and Green Agenda: Environmental Investments Could Pay Off for Google,” New York Times, October 28, 2008.

263 Larry Page: covered extensively in the press and blogosphere.

263 “YouTube crossed the line”: author interview with David Calhoun, June 25, 2008.

263 “does not feel safe”: author interview with Terry Semel, July 9, 2008.

263 “hosts”: author interview with Eric Schmidt, September 15, 2008.

264 “Knol is not a serious threat to Wikipedia”: Nate Anderson tech blog, January 19, 2009.

264 A Google invented browser: official Google Blog announces Chrome, September 1, 2008.

264 “the defining technological shift of our generation”: Schmidt speech at annual shareholders meeting, May 8, 2008.

264 “Everything we do is running on the Web platform”: Larry Page and Sergey Brin at Chrome press conference from Kara Schwisher video blog on All Things D, and from Richard Waters, Financial Times, September 2, 2008.

264 “the most important product”: author interview with Eric Schmidt, September 15, 2008.

265 Despite its importance to Schmidt: Jessica E. Vascellaro and Robert A. Guth, “Google Tackles Microsoft in Launch of Browser,” Wall Street Journal, September 2, 2008.

265 “ten thousand iPhone applications: reproduced in Mary Meeker’s Morgan Stanley report, ”Economy/Internet Trends,“ December 19, 2008.

265 1.6 billion text messages: Schmidt speaks at annual Google shareholders meeting, May 8, 2008 and viewed on Google.com.

265 ”Because his customers use so many more services“: author interview with Ivan Seidenberg, October 30, 2008.

266 ”almost a third of all Google searches“: Brin, ”Letter from the Founders,“ Google 2008 annual report, April 2009.

266 ”I would love to argue“: author interview with Eric Schmidt, September 15, 2008.

266 ”We’re watching it“: author interview with Ivan Seidenberg, October 30, 2008.

266 ”Privacy is a much noisier issue“: author interview with Barry Diller, January 10, 2008.

267 A March 2008 poll: TRUSTe privacy survey from Stephanie Clifford, ”Many See Privacy on Web as Big Issue, Survey Said,“ New York Times, March 16, 2009.

267 Huxley more relevant than Orwell: Neil Postman, Amusing Ourselves to Death: Public Discourse in the Age of Show Business, Viking Penguin, 1985.

268 ”It’s a totally different kind of advertising“: author interview with Irwin Gotlieb, February 11, 2008.

269 the November 2008 Web 2.0 Summit: attended by author, November 5-7, 2008.

269 The gloom extended to Silicon Valley: the recession’s impact on the valley from a spate of reports, including: Ashlee Vance, ”Tech Companies, Long Insulated, Now Feel Slump,“ New York Times, November 15, 2008; Richard Waters and Chris Nuttall, ”Optimism Fades as Silicon Valley Suffers Job Losses,“ Financial Times, October 20, 2008; Daniel Lyons, ”Down in the Valley,“ Newsweek, October 20, 2008.

271 He wrote a blog in January 2009: Michael Arrington, ”Some Things Need to Change,“ TechCrunch.com, January 28, 2009.

271 ”travel“ no longer a top search word: Eric Schmidt, in a speech at Bloomberg headquarters in New York attended by the author, October 20, 2008.