Ken Auletta - Googled - The End of the World as We Know It

331 “What Google should fear”: author interview with Yossi Vardi, February 28, 2008.

331 When Marissa Mayer said: author interview with Mayer, August 21, 2007.

331 “What separates us”: author interview with Stacey Savides Sullivan, August 21, 2007.

331 “are utopians”: author interview with Terry Winograd, September 25, 2007.

332 In the 1990s: an excellent exploration of long-term capital’s demise is contained in Roger Lowenstein’s When Genuis Failed: The Rise and Fall of f Long-Term Capital Management, Random House, 2000.

332 “’Google returned links”: Nat Ives, “Media Giants Want to Top Google Results,” Advertising Age, March 23, 2009.

333 when Eric Schmidt envisioned: Miguel Heft, “Google Ends Its Project for Selling Radio Ads,” New York Times, February 13, 2009.

333 “They have no experience”: author interview with Danny Sullivan, March 20, 2008.

333 “a great company”: author interview with Fred Wilson, January 22, 2008.

333 “Google is like that fourteen-year-old”: author interview with Strauss Zelnick, January 9, 2008.

334 Although Mary Meeker believes Google is a great company: author interview with Mary Meeker, January 23, 2009.

334 “There is nothing about their model”: author interview with Clayton Christensen, April 17, 2009.

335 “There is no end in sight”: author interview with Fred Wilson, January 22, 2008.

335 “to the falsehood that you can grow”: author interview with Clayton Christensen, April 17, 2009.

About.com

Abrams, Jonathan

AdSense

advertising formula

Google charges

mechanism of

revenue sharing

Advertising, traditional

concerns about Google

data collection methods

versus Google methods

Internet, impact on

as marketing companies

online ads, increase in

outlook for future

recession of 2008, impact on

spending on ads, increase in

Advertising by Google. See Google advertising

AdWords

beginning, limitations of

CPC (cost per click), adoption of

keywords, advertiser bidding on

limitations of

upgrading

Aiken, Paul

Airplane test

Allen, Herbert III

All Things Digital Conference

AltaVista

Amazon

and cloud computing

electronic book sales

Anderson, Chris

Andreessen, Marc

and Campbell

on decline of newspapers

on Google

and Netscape

new media ventures of

Android

AOL

Google exit from

powered by Google deals

Apple

Apple/Google board members

and Campbell

Google mobile phone competition

as wave maker

See also Jobs, Steve; specific products

Armstrong, Michael

Armstrong, Tim

leaves Google

role at Google

Arnold, Stephen E.

Arora, Nikesh

Arrillaga, Laura

Arrington, Michael

Artificial intelligence (AI)

Ask.com

Associated Press

Google deal

growth of

issues with Google

online, revenue compared to print

Association of American Publishers

Astound Cable

Auctions

for AdWords

for IPO stock price

Authors Guild, lawsuit against Google

Ayers, Charlie

BackRub

Baidu

Ballmer, Steve

Barron, Seth

Battelle, John

Bechtolsheim, Andy

as Google billionaire

as investor

role at Google

Behavioral targeting

Berndt, Andy

Berners-Lee, Tim

Bernstein, Leonard

Beta testing

Bewkes, Jeff

Bezos, Jeffrey

Bharat, Krishna

Bianchini, Gina

Bing

Bisciglia, Christophe

Bloomberg, growth of

Bock, Laszlo

Boeing aircraft, purchase by Google

Books/book publishers

Authors Guild lawsuit

Book Search settlement

complaints against Google

decline of industry

Google position

libraries/Google partnership

orphaned books issue

outlook for future

See also Electronic books

Boorstin, Robert

Borthwick, John

Bouchet, Paul

Bowman, Douglas

Brabazon, Tara

Braddi, Joan

Brain reading

Branson, Richard

Braun, Larry

Braun, Lloyd

Brilliant, Dr. Larry

Brin, Sergey

background information

clarity of purpose

in computer industry

focus at Google

Google, development of

as Google billionaire

on Google contribution to society

limitations of

Parkinson’s gene

personality of

on privacy issue

relationship with Page

at TGIF, example of

title of

Washington visit

wife, Wojcicki, Anne

Bronfman, Edgar M., Jr.

Brown, Bonnie

Brown, Millward

Browsers

Chrome

Google as default search

Google impetus for

Buchheit, Paul

Burning Man

Bush, George W.

Business plan

Cable box

Google data gathering with

wireless replacement for

Cable programming

new media ventures of

outlook for future

revenues,increase in

Cafeteria/free food

Calacanis, Jason

Calhoun, David L.

Campbell, Bill

and Apple

background information

criticism of

and Facebook

negative views of

role at Google

Canoe Ventures

Carr, Nicholas

Cartoon Cavalcade of Comedy

Cashback

Cassidy Singh

CBS, new media ventures of

CBS Interactive

deals of

growth of

and Smith

YouTube deal

CD Club Web Server

Center for Digital Democracy

Chavez, Pablo

Chen, Steve

Cheriton, David

Chernin, Peter

Chester, Jeffrey

Child care

China, censorship, Google compliance with

Christensen, Clayton M.

Clancy, Dan

Clarizio, Lynda

Clear Channel Communications

Cloud computing

applications

features of

and Schmidt

CNET

CBS acquisition of

privacy dispute

Coats, Dan

Commercials, TV. See Television

Comstock, Beth

Content

founders, view of

Google ownership, necessity of

old versus new media view of

OPC (other people’s content), Google use

Conway, Ron

Cookies

Google data gathering

user opt-out option

Copyright

book digitization and Google

monitoring, legal status

See also Piracy

CPC (cost per click)

adoption of

functions of

introduced to Google

CPM (cost per thousand)

Craigslist

impact on newspaper ads

Creative Lab

Crovitz. Gordon

Curley, Tom

Cutts, Matt

Data centers

and cloud computing

scope of

Data collection by Google

advertising, use of data for

behavioral targeting

via cable box

and cookies

data as power source

and DoubleClick

privacy concerns. See Privacy

transparent personalization

Daumann, Philippe

Davenport, Thomas H.

Davidson, Alan

Davies, Michael

Delrahim, Makan

Desai, Keval

Design of Everyday Things, The (Norman)

Desimone, Josef

Digg

Digital Millennium Copyright Act

Diller, Barry

on Google founders

and Google IPO

meets with founders

on new media

new media ventures of

on privacy issue

Disney

CBS deal

streaming on iTunes

Doerr, John

and Campbell

on CEO, need for

as investor

on IPO

and private plane purchase

on recession of 2008,

and Schmidt

Dog care

“Don’t be evil,”

Dot-com collapse

DoubleClick

acquisition, attempts to block

functions of

Google acquisition of

value to Google

Drucker, Peter