Ken Auletta - Googled - The End of the World as We Know It

Loudcloud

Lunar X Prize

McAndrews, Brian

McCaffrey Cindy

McCain, John

MacFarlane, Seth

Mack, Connie

McNamee, Roger

Magazines/magazine ads

decline of

online, increase in readers

outlook for future

Mahalo.com

Malseed, Mark

Management at Google

as controlled chaos

emulation by others

executive management meetings

as networked management

orchestra conductor metaphor

Stanford University as model

structure, development of

turnover 2009,

weaknesses

See also Schmidt, Eric

Marketing companies

Massage program

Mayer, Marissa

dating Page

on Google founders

hiring of

role at Google

Media companies

Innovator’s Dilemma trap

wave makers versus wave riders

See also New media; Old media

Meeker, Mary

Meetings

executive management

product strategy

Mehdi, Yusuf

Metered payments

Micropayments

Microsoft

anti-Microsoft tribe

Bing search engine

Cashback failure

criticism of Google

and Facebook

versus Google

Live Search

monopoly charges

Passport and personal data

profit-making mission

Yahoo bid

Millard, Wenda Harris

Mills, Elinor

Mobile phones

Android platform

Google Voice

new media ventures of

smart phones

Monopoly

and Google

and Microsoft

Moonves, Les

Moore ’s law

Moritz, Michael

and Campbell

on CEO, need for

as investor

on IPO

on value of Google

view of Schmidt

Motwani, Rajeev

on Google founders

role at Google

on Schmidt

Mountain View Bayshore Parkway facility

Mountain View Googleplex

culture of

expansion of

facilities of

See also Google employees

Movie industry

complaints against Google

decline, causes of

new media ventures of

piracy problem

Mozilla

MTV Networks

MTV Overdrive

Murdoch, Rupert

acquisitions of

MySpace acquisition

outlook for newspapers

Quarterlife

Music companies

album sales, drop in

disruption by digital wave

new media companies

Musicstation.com

Myers, Jack

Myhrvold, Nathan P.

MySpace

versus Facebook

Google deal

Murdoch purchase of

networked approach of

Quarterlife

Napster

Naughton, Eileen

NBC, new media ventures of

Negroponte, Nicholas

Neilsen Company, Google partnership

Nessen, Charles

NETPAC

Netscape browser

Netscape Communications

Networked approach

beta testing

communication

Google advertising

Network neutrality

NeuroFocus

New Century Network

Newmark, Craig

New media

concerns related to Google

consumer spending on

content, meaning of

media usage by youth, statistics on

versus Microsoft approach

old media ventures into

profits compared to old media

user control, shift toward

wave makers versus wave riders

Newspapers/newspaper ads

cost cutting (2008-2009)

decline of

Google Print Ads

investments, problems of

journalism students, focus of

online, increase in readers

online, problems of

outlook for future

outsourcing

as product, capabilities of

News services. See Wire services

Ning

Nisenholtz, Martin

Nooglers

Norman, Donald A.

Norvig, Peter

Obama, Barack

Old media

acquisitions, purpose of

ad revenues, risks of

concerns related to Google

content, meaning of

decline of

Google going public, response to

Google outreach to

new media acquisitions by

new media threats to

radical solutions, need for

recession of 2008, impact on

See also Advertising, traditional; Books/ book publishers; Magazines/magazine ads; Music companies; Newspapers/ newspaper ads; Telephone companies; Television

Opsware

O‘Reilly Tim

Orkut

Overture

Page, Larry

on advertising formula

on advertising policy

background information

clarity of purpose

in computer industry

on content and Google

and digitized books

focus at Google

goals for Google

Google, development of

as Google billionaire

on Google users

limitations of

marketing, position on

on newspaper industry decline

personality of

relationship with Brin

on “solving search,”

at TGIF, example of

title of

wife, Southworth, Lucy

PageRank

development of

limitations of

Partners Program

Passport

Patel, Amit

Patriot Act

Payment-based services, online, examples of

PayPal

Peretsman, Nancy B.

Philips, Jeremy

Phorm

Picasa

Pichette, Patrick

background information

cost cutting by

role at Google

Piracy

antipiracy efforts

and book industry

DoubleClick threat

movies

YouTube content

Pittman, Robert

Pixar

Political action committee (PAC), NETPAC

Political participation, and YouTube

Poptub

Pop-up ads, blocking

Porn searches, discouraging

Portals, versus search engines

Postman, Neil

Procter amp; Gamble, Google employee exchange

Product management

Project Virgle

Public Knowledge

Public offering

dual-voting stock

initial resistance to

IPO, text of

IPO price

“Letter from the Founders, A,”

and millionaire employees

old media response to

stock price, initial jump

stock structure proposal by founders

Pyra Labs

Quarterlife

Radio

decline of industry

Google Audio Ads

new media threats to

satellite

Radio spectrum, for wireless devices

Ramaswamy, Sridhar

Rattner, Steven

Raymond, Eric Steven

Reality mining

Recession of 2008

and Google

impact on media/tech industry

Red Hat

Redstone, Sumner

Hulu, rejection of

MySpace bid

on new media

recession of 2008, impact on

YouTube, view of

See also Viacom

Regulation, federal. See Federal government

Reuters

Reuters, Thomas

Reyes, George

Rosenberg, Jonathan

Rosenblatt, David

Rosing, Wayne

Rotenberg, Marc

Rothenberg, Randall

Rubin, Andy

Salaries at Google

Samsung

Sandberg, Sheryl

background information

at Facebook

leaves Google

role at Google

Satellite radio

Scannell, Herb

Schmidt, Eric

on Apple board

background information

as CEO

and cloud computing

and CNET dispute

on content and Google

on decline of old media

on free service

goals for Google

as Google billionaire

on Google expansion

on Google as “moral force,”

on monetizing YouTube

negative views of

on old media concerns

personality of

on privacy issue

on recession and Google

role at Google

Schoendorf, Joe

Schrage, Elliot

Sculley, John

Search

solving, Page on

threats to Google

vertical searches

Search, The (Battelle)

Search Engine Land

Search engines

Google. See Google Search

versus portals

Search Engine Strategies (SES)

Seidenberg, Ivan

Semel, Terry S.

70-20-10 strategy

Sezmi wireless box

Shelton, Johanna

Shirky, Clay

Shriram, Ram

on CEO search

as investor

on IPO