Ken Auletta - Googled - The End of the World as We Know It

271 searches for ”bankruptcy“ had jumped 52 percent: Jonathan Rosenberg at Google’s first quarter earnings call on April 16, 2009.

271 ”most significant thing that happened at Google“: author interview with Bill Campbell, November 6, 2008.

272 ”While Google’s success is hard to dispute“: author interview with Mary Meeker, January 23, 2009.

272 ”When everything runs well“: author interview with Patrick Pichette, April 1, 2009.

272 ”Patrick is particularly good“: Eric Schmidt interviewed by Mary Meeker March 3, 2009, at the Morgan Stanley conference in San Francisco.

272 a bonus for 2008 of $1.2 million: Form 8-K, filed with the SEC February 26, 2009.

273 For the first time, Coogle was contracting: Jessica E. Vascellaro and Scott Morrison, ”Google Gears Down for Tougher Times,“ Wall Street Journal, December 3, 2008.

273 ”70 percent of newspapers“: Tim Armstrong at press briefing during Zeitgeist attended by author, September 17, 2008.

273 from $1,425 per month to $2,500: Joe Nocera, ”On Day Care, Google Makes a Rare Fumble,“ New York Times, July 5, 2008.

274 September 19, 2008, TGIF session: attended by author.

274 Google finances in 2008: Google 10K filed with the SEC, December 31, 2008.

275 ”Display advertising“: author interview with Eric Schmidt, April 1, 2009.

275 90 million views: YouTube traffic from Nielsen Media Research, March 2009.

275 ”undenvater“: Google 10-K filed with the SEC for the year ending December 31, 2008.

276 ”our safe landing“: author interview with Eric Schmidt, April 1, 2009.

276 it experienced its first quarter-to-quarter revenue decline: Google first quarter 2009 results released on April 16, 2009.

276 ”Because it is open source“: author interview with Eric Schmidt, April 1, 2009.

276 ”Although Schmidt disputed this“: Jessica E. Vascellaro, ”Google CEO to Keep Seat on Apple Board,“ Wall Street Journal, May 8, 2009.

282 ”part of people’s lives“: Larry Page ”The Playboy Interview“ with Sergey Brin, Playboy, September 2004.

282 ”The Internet“: author interview with Hal Varian, April 1, 2009.

282 ”Fifteen to twenty years ago“: author interview with Michael Moritz, March 31, 2009.

283 ”It’s very simple“: author interview with Sergey Brin, October 10, 2007.

283 ”a magic box“: author interview with Marc Andreessen, February 20, 2009.

284 Google search often sends them 80 to 90 percent of their visitors: Randall Stross, ”Everybody Loves Google, Until It’s Too Big,“ New York Times, February 22, 2009.

284 ”Is the company“: Nicholas G. Carr blog, The Google Enigma, January 27, 2008.

284 Talgam, a renowned Israeli orchestra conductor: September 18, 2008, presentation at Google Zeitgeist, attended by the author and available on YouTube.

285 When Patrick Pichette: author interview with Pichette, April 1, 2009.

285 ”the networked world“: Anne-Marie Slaughter, ” America ’s Edge: Power in the Networked Century,“ Foreign Affairs, January/February 2009.

286 ”Googly“: author interview with Laszlo Bock, March 24, 2008.

286 ”It’s hard for me to know“: author interview with Larry Page, March 25, 2008.

286 Marissa Mayer claimed that half of Google’s products: Marissa Mayer keynote speech March 15, 2008, to the SIGCSE, available online.

287 The snickers: David Pogue, ”One Number to Ring Them All,“ New York Times, March 12, 2009.

288 ”the biggest company in history“: Chris Anderson, Free: The Future of a Radical Price, Hyperion, 2009.

288 Many Valley companies: author interview with Bill Campbell, March 26, 2008.

288 Stanford President: author interview with John Hennessy, June 9, 2008.

288 Page and Brin have acknowledged: Adam Lashinsky Fortune, January 29, 2007.

288 Google has a pet dog policy: Larry Page May 1, 2002 Stanford speech on YouTube.

288 The e-commerce site Zappos: Jeffrey M. O‘Brien, ”Zappos Knows How to Kick It,“ Fortune, February 2, 2009.

289 ”how does one make money“: Kevin Kelly, ”Better Than Free,“ Edge.org, February 6, 2008.

289 ”Google is not a conventional company“: Google IPO filing, August 18, 2004.

290 ”Who would have thought“: author interview with Steven Rattner, April 22, 2007.

290 was again ranked: ”The World’s 50 Most Admired Companies,“ Fortune, March 16, 2009.

290 Gates on ”creative capitalism“: Robert A. Guth, ”Bill Gates Issues Call for Kinder Capitalism,“ Wall Street Journal, January 24, 2008.

291 ”We believe the Internet“: Yahoo press release, May 2, 2006.

291 extols ”nerd values“: Craig Newmark commencement speech to UC Berkeley, May 13 2008; Jim Stengel quote from ”Veteran Marketer Promotes a New Kind of Selling,“ Wall Street Journal, October 31, 2008. Account of Harvard Business School pledge in Leslie Wayne, ”A Promise to Be Ethical in an Era of Temptation,“ New York Times, May 30, 2009.

292 ”My pause“: author interview with Tom Glocer, June 5, 2008.

292 ”You can’t wait“: author interview with Peter Thiel, January 29, 2008.

293 ”When I landed“: author interview with Michael Eisner, June 19, 2008.

293 ”feels incredibly exciting“: author interview with Jeff Zucker, April 25, 2008.

294 ”All large media companies“: author interview with Eric Schmidt, June 11, 2008.

295 Sergey Brin told me that it is Google’s willingness to ”experiment“: author interview with Sergey Brin, March 26, 2008.

295 Google aims ”to do everything“: author interview with Marc Andreessen, March 27, 2008.

295 ”The French regarded“: Clay Shirky Here Comes Everybody: The Power of Organizing Without Organizations, The Penguin Press, 2008.

CHAPTER 16: Where Is the Wave Taking Old Media?

296 ”If we were having breakfast“: author interview with Joe Schoendorf, May 10, 2007.

297 I put America ’s Home Videos ”: author interview with Robert Iger, May 17, 2007.

297 “Sometimes you have to guess”: author interview with Bill Campbell, October 18, 2007.

297 “The world is moving”: author interview with Barry Diller, January 10, 2008.

297 consumers “will happily go along”: author interview with Irwin Gotlieb, June 2, 2008.

297 Yossi Vardi, the Israeli entrepreneur: author interview with Yossi Vardi, February 28, 2008.

298 Free an “inevitability”: Chris Anderson, Free: The Future of a Radical Price, Hyperion, 2009.

298 This is the answer: Jeff Jarvis, What Would Google Do?, HarperCollins, 2009.

298 “more than 1 billion clicks”: testimony of Marissa Mayer to hearing of the Senate Commerce Committee’s Subcommittee on Communications, Technology and the Internet, May 6, 2009.

298 total U.S. ad spending: Myers Advertising and Marketing Investment Insights.

299 Newspaper ad revenues: Zenith Optimedia, March 2009.

299 “Even Wired Editor”: Chris Anderson, Free: The Future of a Radical Price, Hyperion, 2009.

299 In a February 2009 Time cover story: Walter Isaacson, “How to Save Newspapers,” Time, February 16, 2009.

299 The warning was given life: Nat Ives, “Time Inc. Helps Out Future of 3-D,” Advertising Age, March 13, 2009.

300 page one of the Los Angeles Times: Stephanie Clifford, “Front of Los Angeles Times Has an NBC Article,”’ New York Times, April 10, 2009.

301 “Wrestling had bigger audiences”: author interview with Robert Pittman, February 29, 2008.

301 “I think people are getting”: author interview with Marc Andreessen, June 9, 2008.

301 Each of the 40,000: author interview with Scott Heiferman, January 25, 2008.

301 “one quarter of CBS‘s”: author interview with Quincy Smith, September 16, 2008.