Ken Auletta - Googled - The End of the World as We Know It

97 “brings more of an operational focus”: author interview with Craig Silverstein, September 17, 2007.

97 “We’re pretty lucky”: author interview with Sergey Brin, October 11, 2007.

97 “What both bring”: author interview with Nick Fox, September 11, 2007.

98 Brin was introduced… “She was a clear hire”: author interview with David Drummond, March 25, 2008, and with Sergey Brin, March 26, 2008.

98 “Amid the surreal oddity of it”: e-mail exchange between the author and Alissa Lee, March 20, 2009.

98 buying a Boeing 767: author interview with John Doerr, September 18, 2008.

100 “huge debate over Gmail”: author interview with Terry Winograd, September 25, 2007.

100 “an unprecedented invasion says Electronic Privacy group”: ZDNet, May 4, 2004.

100 “broaden horizons”: author interview with Krishna Bharat, September 12, 2007.

101 “making copies and taking pieces”: author interview with Jim Kennedy February 21, 2008.

101 “there is nothing naïve about these guys”: author interview with the AP’s Tom Curley February 21, 2008.

102. “This is a company”: author interview with Eric Schmidt, March 26, 2008.

102. “Google is driven by engineers”: author interview with Gordon Crovitz, April 27, 2007.

102 “Larry and Sergey didn’t like management”: author interview with Eric Schmidt, April 16, 2008.

103 “The biggest milestone”: author interview with John Doerr, September 18, 2008.

104 Google’s employee roster: IPO filing, August 2004.

104 Its new campus: Google form 10-K, filed with the SEC for end of fiscal 2007.

105 To grow, Google needed to investment capital: author interview with Eric Schmidt, October 8, 2007.

105 An excellent account of the process Google followed in devising its IPO can be found in Vise and Malseed’s Google Story.

106 “It seemed to me vaguely undemocratic”: author interview with John Doerr, September 18, 2008.

106 “I didn’t want to take a position”: author interview with Ram Shriram, September 16, 2008.

106 consulting with Barry Diller: author interview with Larry Page, March 25, 2008.

106 ‘A Letter from the Founders“ contained in Google’s S-1 Registration Statement with the SEC, August 2004.

107 ”We were concerned“: author interview with Larry Page, March 25, 2008.

107 ”Holy shit“: author interview with David Krane, November 4, 2008.

108 ”Will it break one hundred dollars?“: author interview with Marissa Mayer, November 4, 2008.

108 The stock reached $108.31… to its employees: SEC Form S-1, August 2004.

109 Even Bonnie Brown: Stefanie Olsen, CNET News, January 23, 2008.

110 ”We began as a technology company“: Google IPO, SEC form 3-1, August 2004.

110 two hundred million dollars in 2003: author interview with Benjamin Schachter, February 15, 2008.

110 ”In a second“: author interview with Matt Cutts, March 26, 2008.

111 ”suggests that while Microsoft“: John Markoff, ”Why Google Is Peering Out, at Microsoft,“ New York Times, May 3, 2004.

111”we believe that our user focus“: Google IPO, August 2004.

112 ”Being less experienced“: author interview with Larry Page, March 25, 2008.

112. ”A lot of it is common sense“: author interview with Sergey Brin, September 18, 2008.

112 ”They wanted to replicate the Stanford culture“: author interview with Ram Shriram, June 12, 2008.

112 ”They predicted things that did not make sense to me“: author interview with Urs Hölzle, September 10, 2007.

112 ”Their clear, coherent point of view“: author interview with Terry Winograd, September 25, 2007.

112”The number of times they made me change my opinion“: author interview with Rajeev Motwani, October 12, 2007.

113 the construct framed by Eric Steven Raymond: Eric Steven Raymond, ”The Cathedral and the Bazaar,“ found at http:/wwwcatb.org/-esr/writings/cathedral-bazaar/.

113 Page and Brin actually have more experience: author interview with Eric Schmidt, September 12, 2007.

113 ”quintessential Montessori kids“: author interview with Marissa Mayer, August 21, 2007.

114 ”question everything“: Larry Page speech at University of Michigan, 2005.

114 ”There’s kind of a strength in the duo“: author interview with Bill Campbell, October 8, 2007.

114 ”We agree eighty to ninety percent of the time“: author interview with Sergey Brin, March 26, 2008.

114 ”If we both feel the same way… we’re probably right“: author interview with Larry Page, March 25, 2008.

114 strength ”to be different“: author interview with Susan Wojcicki, September 10, 2007.

114 ”having a mental sparring partner“: author interview with Jen Fitzpatrick, September 12, 2007.

114 ”Having the two of them being completely in sync“: author interview with Omid Kordestani, September 12, 2007.

114 ”to force a conversation“: author interview with Eric Schmidt, September 12, 2007.

115 ”Some companies would be worried“: author interview with Sheryl Sandberg, October 11, 2007.

115 ”people saw values we believed in“: author interview with Craig Newmark, January 11, 2008.

115 the reason the troika ”works is that whoever you go to“: author interview with Sheryl Sandberg, October 11, 2007.

116 ”Eric is the leader for the company“: author interview with Sergey Brin, October 11, 2007.

116 ”I can’t imagine“: author interview with Bill Campbell, October 8, 2007.

116 ”A balanced appreciation“: author interview with Dan Rosensweig, February 27, 2008.

116 ”It borders on insulting“: author interview with Elliot Schrage, October 12, 2007.

116 ”catcher“: author interviews with Eric Schmidt, September 12, 2007, and October 9, 2007.

116 At the press lunch: post-Zeitgeist lunch attended by author, October 11, 2007.

117 ”the best business partner“: annual Google shareholder meeting attended by author, May 10, 2007.

117 ”Eric is the person who said“: author interview with Sheryl Sandberg, October 11, 2007.

117 ”I’ve become a huge cheerleader“: author interview with Michael Moritz, March 31, 2009.

118 an incident at the 2005 World Economic Forum: author interview with Andrew Lack, October 4, 2007.

118 ”no recollection of the specific incident“: e-mail from Arthur Sulzberger, Jr., April 29, 2009.

118 ”Schmidt confirmed Lack’s account“: author interview with Eric Schmidt, April 1, 2009.

118 ”Here’s the part you don’t see“: author interview with Bill Campbell, April 1, 2009.

119 ”We’re smart guys“: author interview with Terry Winograd, September 25, 2007.

120 ”privacy concerns“: Google IPO, August 2004.

CHAPTER 7: The New Evil Empire? (2004-2005)

122 a faux documentary by two young journalists: EPIC 2014 available on YouTube.

122 ”evil empire“: author interview with Sheryl Sandberg, October 10, 2007.

122 ”Did not begin until Google went public“: author interview with Eric Schmidt, April 16, 2008.

122 It took Microsoft fifteen years: time line on Microsoft.com.

123 ”There’s that same ’think big’ attitude“: Steven Lurie, quoted in Gary Rivlin, ”Relax, Bill Gates; It’s Google’s Turn as the Villain,“ New York Times, August 24, 2005.

123 their ”moon shot“: Jeffrey Toobin, ”Google’s Moon Shot,“ The New Yorker, April 18, 2007.

123 ”Google decides not to use that content“: Copies of Google library contracts with the University of Michigan and the University of California, 2006.

124 ”copyduty“: Kevin Kelly ”Scan This Book!“ New York Times Magazine, May 14, 2006.