Eric Butow - Instagram For Business For Dummies

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Instagram For Business For Dummies: краткое содержание, описание и аннотация

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Put your best brand story in front of 1+ billion users!
 
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. 
The latest edition of 
 puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business . Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business —and there’s no better way to begin a gripping new chapter in that story than with this book.

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1 Find your long-form URL (the direct link from your website) and copy it.

2 Open the link shortener website of your choice.

3 Paste the long-form URL in the link shortener website.The link shortener generates a short link.

4 Customize the short URL to match your branding or page.

5 Copy the short URL and paste it as your URL in your Instagram bio.

Instagram For Business For Dummies - изображение 46Most link shorteners generate a link with random letters and numbers, such as http://bit.ly/2X4y6 . This doesn’t look professional, and visitors might find the link confusing or might question the link's validity. You can simply customize the link to reflect your brand. For example, if your long-form URL is http://jennstrends.com/blog , the short-form one might be http://bit.ly/JTBlog or http://bit.ly/JennsTrendsBlog .

Taking Advantage of a Business Profile Upgrade

In late 2016, Instagram introduced business profiles to Instagram. Before this feature rolled out, all profiles on Instagram looked identical. Now brands have the capability to stand out from regular accounts and can benefit from a variety of features available only to business profiles.

By upgrading to a business profile on Instagram, you get features such as the following:

Easy-to-access connection buttons that make it easy for your customers to email you, call you, or get directions to your location

An industry listing that informs visitors as to what you do as a business

In-app analytics to best monitor what is and isn’t working in your content strategy

The ability to boost posts from your Instagram profile and run ads on Instagram

The ability to manage your Instagram comments and engagement through your Facebook page

Instagram For Business For Dummies - изображение 47The Contact button feature means people can call or email you, providing you with additional ways to connect directly with your customers and close more sales!

To upgrade to a business profile on Instagram, you must have a Facebook business page to which you can connect. Instagram advertising is managed through the Facebook Business Manager, and even if you don’t plan to run ads, Instagram requires you to connect to a Facebook business page.

Instagram For Business For Dummies - изображение 48You can connect only one Facebook page to one Instagram profile. If you manage multiple Instagram accounts and want to upgrade them all, they must each connect to a separate Facebook page.

Now that you've set up your Instagram account, as outlined in this chapter, you can easily upgrade your account to a business profile, following a few steps outlined next.

Connecting to a Facebook page

As mentioned, you need to have a Facebook business page if you want to upgrade to an Instagram business profile. Then you follow a few easy steps to connect your Instagram account to your Facebook business page and set up your contact information.

To upgrade your Instagram account to a business account, do the following:

1 Log in to Instagram on your mobile device, and tap Edit Profile.The Edit Profile screen appears, as shown in Figure 2-7.

2 Select the Switch to Professional Account option.

3 Swipe your way through the screens that highlight the value of business profiles.

4 When you get to the last screen, tap Continue.

5 Swipe up and down the Select a Category screen to view suggested category names.

6 If you don’t see the category name in the list, tap Search Categories and type the kind of business you have.As you type, categories that most closely match what you typed appear below the Search Categories box. Continue typing characters to narrow the search results.

7 Tap the category that best describes your business in the list.

8 If you don’t want your category to appear in your profile, tap the Display on Profile slider button to Off.

9 Tap Done.

10 The Business option is selected in the Are You a Business? screen, so tap Next.

11 In the Review Your Contact Info screen, update or add information as necessary (see Figure 2-8).Information from your Facebook page, including your email address, phone number, and location, is imported, as shown in Figure 2-8. The info shown here determines which contact information (email, phone, and directions) appears when a user taps the Contact button in your profile. You can edit your contact information at any time.

12 Tap Next to connect to a Facebook page.If you manage only one Facebook page, that page is selected automatically. If you manage multiple Facebook pages, they will appear in the list of options. Select the page to which you want to connect.

13 Complete the steps to finish your business profile.You can connect with your Facebook page if you want. To complete your profile, add your website and bio, post three photos or videos (which Instagram encourages you to do every week), and invite friends.

Your Instagram account is now set up as a business profile!

FIGURE 27The Edit Profile screen has an option for upgrading to a business - фото 49

FIGURE 2-7:The Edit Profile screen has an option for upgrading to a business profile.

FIGURE 28Edit the contact information for your profile Navigating your - фото 50

FIGURE 2-8:Edit the contact information for your profile.

Navigating your business profile

Now that you've upgraded to a business profile, you'll see some new features on your profile, as shown in Figure 2-9.

Business profile features allow you to make the most out of your Instagram account by tracking your account analytics, promoting your posts, and providing information to your audience about how to contact you:

Tap the menu icon (three lines), in the top-right corner, and then tap Insights in the menu that appears to view your profile analytics. As you post content and build your audience, new information will be recorded in your analytics.

The Promotions button allows you to create a paid advertising campaign based on content in your profile.

The category you selected appears in gray below your name. If you decided not to display the category under your name, perhaps because it didn’t describe your business, you see your bio instead.

The contact information you set up when upgrading your account appears on your profile when your visitor taps the Contact button, making it easy for your audience to contact you. (A Contact button appears in Figure 2-9.)

After upgrading your account, your new business profile appears to people visiting your profile, as shown in Figure 2-10. They also see your other connection buttons (Following, Message, and Contact in Figure 2-10) and industry listing.

Even though you have these additional features as a business profile, your profile characteristics, such as your username, name, bio, and URL, remain the same.

FIGURE 29Business profiles provide features not available to a regular - фото 51

FIGURE 2-9:Business profiles provide features not available to a regular Instagram account.

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