Martin Jacques - When China Rules the World

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For well over two hundred years we have lived in a western-made world, one where the very notion of being modern is inextricably bound up with being western. The twenty-first century will be different. The rise of China, India and the Asian tigers means that, for the first time, modernity will no longer be exclusively western. The west will be confronted with the fact that its systems, institutions and values are no longer the only ones on offer. The key idea of Martin Jacques's ground-breaking new book is that we are moving into an era of contested modernity. The central player in this new world will be China. Continental in size and mentality, China is a 'civilisation-state' whose characteristics, attitudes and values long predate its existence as a nation-state. Although clearly influenced by the west, its extraordinary size and history mean that it will remain highly distinct, and as it exercises its rapidly growing power it will change much more than the world's geo-politics. The nation-state as we understand it will no longer be globally dominant, and the Westphalian state-system will be transformed; ideas of race will be redrawn. This profound and far-sighted book explains for the first time the deeper meaning of the rise of China.
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China Digital Times
Book Review: When China Rules the World
“When you’re alone and life is making you lonely, you can always go: downtown.” So warbled the British singer, Petula Clark in the 1960s. However, today if solitude is your constant companion, I would suggest that you purchase a copy of this riveting book and read it on the bus and in airports — as I have been doing in recent days, with the dramatic words on the bright red cover of this weighty tome blaring insistently — and no doubt you will find, as I have, that your reading reverie will be constantly interrupted by a stream of anxious interlopers curious to know what the future may hold.
For like Petula Clark, the author too hails from London, though the startling message he brings decidedly differs from her melancholy intervention. For it is the author’s conclusion that sooner rather than later, China — a nation ruled by a Communist Party — will have the most sizeable and powerful economy in the world and that this will have manifold economic, cultural, psychological (and racial) consequences. Strangely enough, Jacques — one of the better respected intellectuals in the North Atlantic community — does not dwell upon how this monumental turn of events occurred. To be sure, he pays obeisance to the leadership of Comrade Deng Xiaoping, who in 1978, opened China’s economy to massive inward foreign direct investment, which set the stage for the 21st Century emergence of the planet’s most populous nation. Yet, for whatever reason, Jacques — who once was a leading figure in the British Communist Party — does not deign to detail to the gentle reader how Beijing brokered an alliance with US imperialism, that helped to destabilize their mutual foe in Moscow, which prepared the path for the gargantuan capital infusion that has transformed China and bids fair to do the same for the world as a whole.
Still, it is noteworthy that this book’s back-cover carries blurbs from the conservative economic historian, Niall Ferguson of Harvard (Henry Kissinger’s authorized biographer); the leading historian, Eric Hobsbawm; the well-known Singaporean intellectual and leader, Kishore Mahbubani (who has written a book that mirrors Jacques’ earthshaking conclusions); and a raft of Chinese thinkers who do not seem displeased nor surprised by his findings.

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[354]Kayoko Aikawa, ‘The Story of Kimono’, in Atsushi Ueda, ed., The Electric Geisha: Exploring Japan’s Popular Culture (Tokyo: Kodansha International, 1994), pp. 111-15.

[355]Suzy Menkes, ‘Hitting the High Cs: Cool, Cute and Creative’, International Herald Tribune , 21 March 2006.

[356]Lise Skov, ‘Fashion Trends, Japonisme and Postmodernism, or What Is So Japanese About Comme des Garçons?’, in John Whittier Treat, ed., Contemporary Japan and Popular Culture (Honolulu: University of Hawai‘i Press, 1996), pp. 137-65. Also interview with Valerie Koehn, Tokyo, May-June 1999; Menkes, ‘Hitting the High Cs’.

[357]Valery M. Garrett, Chinese Clothing: An Illustrated Guide (Oxford: Oxford University Press, 1994), p. 35.

[358]Valerie Steele and John S. Major, China Chic: East Meets West (New Haven: Yale University Press, 1999), p. 16; also pp. 13–35. Also, Garrett, Chinese Clothing ; interview with Qiao Yiyi, fashion designer, Shanghai, April 1999.

[359]See Karl Gerth, China Made: Consumer Culture and the Creation of the Nation (Cambridge, Mass.: Harvard University Asia Centre, 2003), Chapter 2.

[360]Steele and Major, China Chic , pp. 31-5, 37–53; also Chapter 9.

[361]Ibid., pp. 55–62; also Chapter 10.

[362]Ibid., pp. 63-7.

[363]Ibid., p. 44.

[364]Ibid., Chapter 4; interview with Shiatzy Chen, Taipei, March 1999; seminar on Chinese dress, Hong Kong, September 1999 (including Blanc de Chine).

[365]Steele and Major, China Chic , Chapter 4; ‘Asian Ideas Seep into Creations on the West Coast’, International Herald Tribune , 11 March 2002.

[366]Herman Wong, ‘On Global Catwalks, a New Face that’s Hot — Asian’, China Daily , 24 May 2006.

[367]Kosaku Yoshino, Cultural Nationalism in Contemporary Japan (London: Routledge, 1992), p. 112.

[368]Interview with Abdul Rahman Embong, Kuala Lumpur, March 2001.

[369]Interview with Valerie Koehn, Tokyo, May-June1999.

[370]Otto Pohl, ‘The West’s Glossy Magazines “Go Forth and Multiply”’, International Herald Tribune , 14–15 February 2004.

[371]Suzy Menkes, ‘Whose Sari Now?’ International Herald Tribune , 17 May 2008.

[372]Interview with Yang Qingqing, Shanghai, April 1999.

[373]Interview with Mei Ling, Taipei, March 1999.

[374]‘What Price Glamour? A Hard Lesson in Asia ’, International Herald Tribune , 2 May 2006.

[375]Amina Mire, ‘Giving You a Radiant White Skin “Because You Are Worth It”: The Emerging Discourse and Practice of Skin-whitening’, unpublished abstract for PhD, University of Toronto, 2004, p. 16.

[376]Ibid., for a fascinating account of the racial subtext of the whitening cosmetic industry, and the central role of East Asia. Also, Amina Mire, ‘Pigmenta tion and Empire: The Emerging Skin-whitening Industry’, A CounterPunch Special Report , 28 July 2005, pp. 6–8. Umbrellas carried by women as protection from the sun remain a peculiar and distinctive Chinese and Japanese preoccupation.

[377]Felipe Fernandez-Armesto, Millennium: A History of Our Last Thousand Years (London: Bantam Press, 1995), pp. 683-4.

[378]John G. Russell, ‘Race and Reflexivity: The Black Other in Contemporary Japanese Mass Culture’, in Treat, ed., Contemporary Japan and Popular Culture , pp. 17–19, 29–32; also Leo Ching, ‘Yellow Skin, White Mask: Race, Class and Identification in Japanese Cultural Discourse’, in Chen Kuan-Hsing, ed., Trajectories: Inter-Asia Cultural Studies (London: Routledge, 1998), pp. 65–86.

[379]Interview with Mei Ling, Taipei, March 1999.

[380] Pulse Bites: Consumer Insights Around the World , 1 April 1999, p. 4; ‘In China, a Big Appetite for Americana ’, International Herald Tribune , 26 February, 2002.

[381]K. C. Chang, ed., Food in Chinese Culture: Anthropological and Historical Perspectives (New Haven: Yale University Press, 1977), p. 3.

[382]Ibid., p. 3.

[383]Ibid., p. 4.

[384]Ibid., pp. 6–7.

[385]David Y. H. Wu and Sidney C. H. Cheung, eds, The Globalization of Chinese Food (London: RoutledgeCurzon, 2002), p. 4.

[386]Ibid., p. 3; Chang, Food in Chinese Culture , pp. 5, 7; Jacques Gernet, A History of Chinese Civilization , 2nd edn (Cambridge: Cambridge University Press, 1996), p. 428.

[387]Chang, Food in Chinese Culture , pp. 7–9.

[388]Ibid., pp. 9-10.

[389]Ibid., p. 363.

[390]Ibid., p. 11.

[391]Ibid., pp. 13–14.

[392]Jacques Gernet, Daily Life in China on the Eve of the Mongol Invasion, 1250 - 76 (Stanford: Stanford University Press, 1962), p. 135.

[393]Fuchsia Dunlop, ‘Enthused by China ’s Tea Infusions’, Financial Times , 11–12 September 2004.

[394]Chang, Food in Chinese Culture , p. 375; Wu and Cheung, The Globalization of Chinese Food , p. 5; also Chapters 3, 8-11.

[395]Katarzyna Cwiertka, ‘Culinary Globalization and Japan ’, Japan Echo , 26: 3, June 1999, pp. 53-8.

[396]Ibid., p. 56.

[397]Wu and Cheung, The Globalization of Chinese Food , p. xviii.

[398]Ibid., pp. 56-8.

[399]As the American sinologist Lucian W. Pye argues: ‘In different times and places people have thought of power in very different ways… theories which seek to specify general propositions about power miss the point entirely.’ Lucian W. Pye, Asian Power and Politics: The Cultural Dimensions of Authority (Cambridge, Mass.: Harvard University Press, 1985), p. viii.

[400]Ibid., pp. x, 26, 53.

[401]Interview with Chih-Yu Shih, Taipei, 1999.

[402]Pye, Asian Power and Politics , Chapter 3.

[403]Interview with Tong Shijun, Shanghai, April 1999.

[404]Pye, Asian Power and Politics , p. 327. Also Deepak Lal, Unintended Consequences (Cambridge Mass.: MIT Press, 1998), pp. 13, 153.

[405]Pye, Asian Power and Politics , pp. 62, 80.

[406]Interview with Chien Sechin Yung-Xiang, Taipei, March 1999.

[407]There is one sphere in which profound cultural differences are accepted and acknowledged in the West, namely the way in which, for example, the nature of Japanese and Korean firms reflects the cultures of their respective countries; Charles Hampden-Turner and Fons Trompenaars, Mastering the Infinite Game: How East Asian Values are Transforming Business Practices (Oxford: Capstone, 1997), especially Chapters 5–7; Fons Trompenaars, Riding the Waves of Culture: Understanding Cultural Diversity in Business (London: Nicholas Brealey, 1993), Chapter 11; ‘A Global Toyota Faces Dilution of Its Culture’, International Herald Tribune , 15 February 2007.

[408]See Göran Therborn, Between Sex and Power: Family in the World, 1900 - 2000 (London: Routledge, 2004), pp. 119-26; also Gavin W. Jones, ‘Not “When to Marry” but “Whether to Marry”: The Changing Context of Marriage Decisions in East and Southeast Asia’, in Gavin Jones and Kamalini Ramdas, eds, Untying the Knot: Ideal and Reality in Asian Marriage (Singapore: NU S, 2004).

[409]On the contrary, as Lucian Pye suggests, the form of modernization ‘will be significantly different from that produced by western individualism’: Pye, Asian Power and Politics , p. 334.

[410]In philosophical vein, the director and founder of the Shanghai Museum, Ma Chengyuan, puts it like this: ‘ China is now in the preliminary stage of modernization so the whole environment is very open — people have their space to do what they like. During the first stage of openness, many things come from outside. But if they can’t gain their roots in Chinese society, they will fade away.’ Interview with Ma Chengyuan, Shanghai, April 1999.

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