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After you achieve moderate skill at the game, you will hit a barrier which sends you into the opposite direction. You were achieving success but are now experiencing great difficulty. This happened to me several years after I got into the game, when I started bombing on the phone. I had turned the phone into a strength but now girls started to flake before the first date. After it became a new pattern, I thought about the problem and figured out what I was doing wrong: I moved date one material into the first phone call conversation and focused on humor, which plays better face-to-face than on the phone. After I realized what I was doing, I put a strict time limit on my phone conversations and went back to focusing on getting girls out on dates instead of entertaining them. Within a very short time I was back to achieving my previous phone conversion rates. Down periods are normal and there are two reasons for it. The first is just statistical probability. Just like the stock market, game has cyclical ups and down. Success comes in spurts, followed by nasty cold streaks. It is actually during these cold streaks where you are put under the stress that forces you to innovate and try new material. Push on through the valley until you hit the next peak. The second reason for down periods is the accidental use of new material that hurts your game, like what I did with the phone. This usually happens due to overconfidence that causes you to introduce routines or body language that simply does not work. If a sudden downturn coincides with a recent change to your game, revert back to what you were doing before. When it comes to making changes to your game, being a player is similar to being a bread maker. If I want to be a world-class bread maker, the first thing I will probably do is find a well-known recipe to bake my first loaf. Once I have mastered baking this loaf, I will then start to change things to see how it affects the bread. But I will only change one thing at a time so I can feel confident that I know what a different result was based on. If I change both the salt and yeast amount at the same time, I won’t know if it was the salt or the yeast, or a synergy between the two, that made the bread better or worse. So I bake a loaf with a different amount of salt and measure the result before moving on to the yeast. Real life is a lot more complex―it is impossible to control for variables because things are constantly changing out of our control, but we still need a way to measure if a change was effective or not. The best way to do this is to only focus on experimenting with one new line, routine, or move at a time. For instance if I’m concerned about my body language and I want to improve it, I might focus on leaning back more. For one night, the only thing new thing I will try is leaning back. I’ll lean back with at least five approaches and then measure the results in my head. Did leaning back cause girls to respond to me a little more positively than normal, helping with my overall sex goal? If you feel confident the change helped, make a note to continue doing it. You just made a change that improved your game. Now do this with dozens of other lines, routines, and moves, and in time you will have a refined, customized game that serves you best, based on solid experience. It is the solid experience that is most critical to your improvement. Just like electricity humming invisibly in the background, your experience is always there with you, working unconsciously to guide you towards your goals. On your 100th approach there will be the experiences of 99 previous approaches at your back, helping you succeed. This is why it is better to be the man that tries and fails than one who does not try at all, because that failure will still bring you closer to what you do want. You owe it to yourself to get rejected, learn the limits of your game, and find out first-hand what works and what doesn’t.

Let’s pretend that you become an average player, meaning you are competent at each stage of the game and have a firm understanding of the principles discussed in this book. An average night out will be you getting one phone number. Every now and then you will get a make-out. Once in a blue moon you will get a one night stand. Most of the phone numbers will go nowhere. Assuming you are a post-college male with disposable income who goes out twice a week on Fridays and Saturdays, on average you will get around 4-8 numbers a month if you approach regularly. Out of those numbers, maybe two will lead to a date. Out of those two first dates, maybe one will eventually lead to sex. In an average year, you will get 3-8 notches. Assuming you spend $25 on each night out and $35 on each date, that is at least $300 a month. Do you like these numbers? If not, then you need to work on finding your niche: a look, a locale, a best-fit game that gives you returns better than the average and that uses your strengths and reputation. There is nothing wrong with average and you will get laid from it, but after a year or two these average results will seem, well, average. Finding your niche allows you to put in less while getting more.

Every girl gravitates towards a man who is great at something. Whether it be in painting, photography, a successful executive career, or something nerdy like chess, girls will notice and come to you when they sense you are successful at something you are passionate about. I found this out first hand with my writing, which have sent me more women than anything else I’ve done. Even if you are a club rat who knows all the promoters and builds status by being the fun go-to party guy, girls will be attracted to that. While you don’t need a niche to get laid, it makes things a lot easier. Getting laid is fun, but imagine getting laid while doing what you like. It’s like making money by doing your hobby instead of spending eight hours every day in a cubicle. Pick something in life that you want to be great at (other than picking up women and video games) and just kick ass at it. Let it give you the interesting conversation and experience to make picking up women easier and cheaper.

The reason you get into the game will not be the reason you stay in the game. I got into the game to have more sex, but I have stayed in it because it gives me the power to get what I want. I can improve my lot using qualities such as persistence, confidence, and conversational ability instead of luck and chance. My success depends entirely on me and what I make of my environment, not on God, cockblockers, society, or culture. While you cannot control the events that happen around you, you can control how you respond. You can only hone your game in a way that makes success much more likely to occur. You must approach the game like water running through a river, with ease and calm, adapting to your surroundings and using what is given to you. Do your best and push yourself to the limits, knowing that good things will eventually come, no matter how tough your present situation is. Eventually you will enter the final stage of game: end game. This is where you don’t have to be mindful of your moves or routines. You don’t care why a girl isn’t calling you or if she is playing hard to get or if she likes you or not. You have options and choices and remain unfazed when encountered with ambiguous or absurd female behaviors. If you are putting out the right vibe and built yourself up to the best man your genetics make possible, you may not even have to approach girls or worry about things like breaking down resistance. You simply live the life you want and watch as the girls come to you, gaming you and tempting you to bang them. It may take many years, but if you put in this effort, I believe you will be paid back in full. Then when it comes to game all you have to do is wake up, all you have to do is exist.