Сьюзан Кейн - Quiet [The Power of Introverts in a World That Can't Stop Talking]

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At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great contributions to society - from van Gogh’s sunflowers to the invention of the personal computer.
Passionately argued, impressively researched, and filled with indelible stories of real people, Quiet shows how dramatically we undervalue introverts, and how much we lose in doing so. Taking the reader on a journey from Dale Carnegie’s birthplace to Harvard Business School, from a Tony Robbins seminar to an evangelical megachurch, Susan Cain charts the rise of the Extrovert Ideal in the twentieth century and explores its far-reaching effects. She talks to Asian-American students who feel alienated from the brash, backslapping atmosphere of American schools. She questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation, and where the leadership potential of introverts is often overlooked. And she draws on cutting-edge research in psychology and neuroscience to reveal the surprising differences between extroverts and introverts.
Perhaps most inspiring, she introduces us to successful introverts - from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Finally, she offers invaluable advice on everything from how to better negotiate differences in introvert-extrovert relationships to how to empower an introverted child to when it makes sense to be a "pretend extrovert."
This extraordinary book has the power to permanently change how we see introverts and, equally important, how introverts see themselves.

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44. also direct their attention differently … are asking “what if”: Debra L. Johnson et al., “Cerebral Blood Flow and Personality: A Positron Emission Tomography Study,” The American Journal of Psychiatry 156 (1999): 252–57. See also Lee Tilford Davis and Peder E. Johnson, “An Assessment of Conscious Content as Related to Introversion-Extroversion,” Imagination, Cognition and Personality 3, no. 2 (1983).

45. a difficult jigsaw puzzle to solve: Colin Cooper and Richard Taylor, “Personality and Performance on a Frustrating Cognitive Task,” Perceptual and Motor Skills 88, no. 3 (1999): 1384.

46. a complicated series of printed mazes: Rick Howard and Maeve McKillen, “Extraversion and Performance in the Perceptual Maze Test,” Personality and Individual Differences 11, no. 4 (1990): 391–96. See also John Weinman, “Noncognitive Determinants of Perceptual Problem-Solving Strategies,” Personality and Individual Differences 8, no. 1 (1987): 53–58.

47. Raven Standard Progressive Matrices: Vidhu Mohan and Dalip Kumar, “Qualitative Analysis of the Performance of Introverts and Extroverts on Standard Progressive Matrices,” British Journal of Psychology 67, no. 3 (1976): 391–97.

48. personality traits of effective call-center employees: Interview with the author, February 13, 2007.

49. if you were staffing an investment bank: Interview with the author, July 7, 2010.

50. men who are shown erotic pictures: Camelia Kuhnen et al., “Nucleus Accumbens Activation Mediates the Influence of Reward Cues on Financial Risk Taking,” NeuroReport 19, no. 5 (2008): 509–13.

51. all introverts are constantly … vigilant about threats: Indeed, many contemporary personality psychologists would say that threat-vigilance is more characteristic of a trait known as “neuroticism” than of introversion per se.

52. threat-vigilance is more characteristic of a trait: But harm avoidance is correlated with both introversion and neuroticism (both traits are associated with Jerry Kagan’s “high reactivity” and Elaine Aron’s “high sensitivity”). See Mary E. Stewart et al., “Personality Correlates of Happiness and Sadness: EPQ-R and TPQ Compared,” Personality and Individual Differences 38, no. 5 (2005): 1085–96.

53. “If you want to determine”: can be found at http://www.psy.miami.edu/faculty/ccarver/sclBISBAS.html. I first came across this scale in Jonathan Haidt’s excellent book, The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom (New York: Basic Books, 2005), 34.

54. “become independent of the social environment”: Mihalyi Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper Perennial, 1990), 16.

55. “Psychological theories usually assume”: Mihalyi Csikszentmilhalyi, The Evolving Self: A Psychology for the Third Millennium (New York: Harper Perennial, 1994), xii.

56. you probably find that your energy is boundless: The same goes for happiness. Research suggests that buzz and other positive emotions seem to come a little easier to extroverts, and that extroverts as a group are happier. But when psychologists compare happy extroverts with happy introverts, they find that the two groups share many of the same characteristics—self-esteem; freedom from anxiety; satisfaction with their life work—and that those features predict happiness more strongly than extroversion itself does. See Peter Hills and Michael Argyle, “Happiness, Introversion-Extraversion and Happy Introverts,” Personality and Individual Differences 30 (2001): 595–608.

57. “Release Your Inner Extrovert”: BusinessWeek online column, November 26, 2008.

58. Chuck Prince: For an account of Chuck Prince’s persona, see, for example, Mara Der Hovanesian, “Rewiring Chuck Prince,” Bloomberg BusinessWeek , February 20, 2006.

59. Seth Klarman: For information on Klarman, see, for example, Charles Klein, “Klarman Tops Griffin as Investors Hunt for ‘Margin of Safety,’ ” Bloomberg BusinessWeek , June 11, 2010. See also Geraldine Fabrikant, “Manager Frets Over Market but Still Outdoes It,” New York Times , May 13, 2007.

60. Michael Lewis: Michael Lewis, The Big Short: Inside the Doomsday Machine (New York: W. W. Norton, 2010).

61. Warren Buffett: Warren Buffett’s story, as related in this chapter, comes from an excellent biography: Alice Schroeder, The Snowball: Warren Buffett and the Business of Life (New York: Bantam Books, 2008).

62. “inner scorecard”: Some psychologists would relate Warren Buffett’s self-direction not necessarily to introversion but to a different phenomenon called “internal locus of control.”

CHAPTER 8: SOFT POWER

1. Mike Wei: The interviews with Mike Wei and others from Cupertino, related throughout this chapter, were conducted with the author at various stages between 2006 and 2010.

2. article called “The New White Flight”: Suein Hwang, “The New White Flight,” Wall Street Journal , November 19, 2005.

3. 53 were National Merit Scholarship … 27 percent higher than the nationwide average: Monta Vista High School website, as of May 31, 2010.

4. Talking is simply not a focus: Richard C. Levin, “Top of the Class: The Rise of Asia’s Universities,” Foreign Affairs , May/June 2010.

5. the San Jose Mercury News ran an article: Sarah Lubman, “East West Teaching Traditions Collide,” San Jose Mercury News , February 23, 1998.

6. “colleges can learn to listen to their sound of silence”: Heejung Kim, “We Talk, Therefore We Think? A Cultural Analysis of the Effect of Talking on Thinking,” Journal of Personality and Social Psychology 83, no. 4 (2002): 828–42.

7. The Journal of Research in Personality : Robert R. McCrae, “Human Nature and Culture: A Trait Perspective,” Journal of Research in Personality 38 (2004): 3–14.

8. Americans are some of the most extroverted: See, for example, David G. Winter, Personality: Analysis and Interpretation of Lives (New York: McGraw-Hill, 1996), 459.

9. One study comparing eight- to ten-year-old children: Xinyin Chen et al., “Social Reputation and Peer Relationships in Chinese and Canadian Children: A Cross-Cultural Study,” Child Development 63, no. 6 (1992): 1336–43. See also W. Ray Crozier, Shyness: Development, Consolidation and Change (Routledge, 2001), 147.

10. Chinese high school students tell researchers: Michael Harris Bond, Beyond the Chinese Face: Insights from Psychology (New York: Oxford University Press, 1991), 62.

11. Another study asked Asian-Americans: Kim, “We Talk, Therefore We Think?”

12. Asian attitudes to the spoken word: See, for example, Heejung Kim and Hazel Markus, “Freedom of Speech and Freedom of Silence: An Analysis of Talking as a Cultural Practice,” in Engaging Cultural Differences in Liberal Democracies , edited by Richard K. Shweder et al. (New York: Russell Sage Foundation, 2002), 432–52.

13. proverbs from the East: Some of these come from the epigraph of the article by Heejung Kim and Hazel Markus, cited above.

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