Уильям Уэллс - Реклама. Принципы и практика

Susan Mendelsohn, personal communication, January 8, 2004.

Margaret Morrison, Tim Christy, Eric Haley, «The Integration of Account Planning In U. S. Advertising Agencies», Advertising Division, Association for Education in Journalism and Mass Communication, 2002 National Conference, Kansas City, MO.

Laurie Freeman, «Planner ‘Puts Clients in Touch with Souls of Brands», AdAge.com, February 8, 1999; http://www.adage.com/news.cms?newsID=34705.

Jon Steel, Truth, Lies and Advertising: Art of Account Planning , (New York Wiley, 1998); «Tests ahead for account planning», Advertising Age (September 20, 1999): 36.

Термин brief (бриф) является устойчивым выражением и используется в российской рекламной и исследовательской практике без перевода. – Примеч. науч. ред.

Duncan and Moriarty.

Jon Fine, «Newspaper-industry Slide Worsens», Advertising Age (May 10, 2004): 59.

James Poniewozik, «The People’s Paper», Time (July 21, 2003): 49–50.

Laurel Wentz and Mercedes Cardona, «Newspapers Turn to Hispanics», Advertising Age (January 5, 2004): 16.

«Media», 2003 Marketing Fact Book (July 7, 2003): 17.

Kim Long, The American Forecaster Almanac , 1993 Business Edition.

Magazine Reader Experience Study, Chicago: Northwestern University Media Management Center, www.mediamanagementcenter.org.

Anne Marie Kerwin, «Magazines BlastStudy Showing Reader Fallof», Advertising Age (March 8, 1999): 13, 55.

Elizabeth H. Weise, «On-Line Magazines: Will Readers Still WantThem after the Novelty Wears Off», The Marketing News (January 29, 1996): 1, 14.

Jonathan Asher, «Make the Most of Packaging Design Updates», Marketing News (September 18, 2000): 13.

Cathy Frisinger, «Label Cuisine Remains an American Favorite», The Tampa Tribune (January 21, 2004): 3.

Stuart Elliott, «Selling ‘Nothing’», March 16, 2004, NYTimes.com

«Media», 2003 Marketing Fact Book (July 7, 2003): 17.

The Signage Sourcebook (South Bend, IN: The Signage Foundation, 2003).

Rebecca Gardyn, «Mowing Targets», American Demographics (October 2000): 32–34.

Almar Latour, «Amid High-Tech Turf Battles, Baby Bells Feel Heet on Cash Cow», Wall Street Journal (April 13, 2004): A1.

Latour.

Eugenia C. Daniels, «Critical Shift in Direction», Advertising Age (February 14, 2000): S12

Leigh Gallagher, «Prairie Home Commercial», Forbes (August 6, 2001): 54–55.

Beth Snyder, «Rolling Stone Radio Seeks New Revenue, Expands Mega Brand», Advertising Age (November 2, 1998): 40.

Steve Jarius, «Marketing Issues Raised by LPFM Stations», Marketing News (August 28, 2000): 7.

«Marketing Fact Book», специальная вкладка, Marketing News (July 15, 2004): 4.

Joan Raymond, «Radio-Active». American Demographics (October 2000): 28–29.

Alex Veiga, «Marketers Use Free CDs to Promote New Artists». Daily Camera (July 1, 2003): E1.

Jonathan Karp, «Hey, You! How About Lunch?» Wall Street Journal (April 1, 2004): B1.

Bob Garfield, «Why TV Can Only Get Better,» AARP Bulletin (April 2004): 10; John Consoli, «The Case of the Missing Young Male TV Viewers», Adweek (October 20, 2003): 7.

Christopher Reynolds, «The Lost Demo», Promo Magazine (February, 2004): 16–17.

Michael Mc-Carthy, «Forecast: Public to Turn to Paid Media», USA Today (August 15, 2003): 12B.

May Wong, «TiVo Views Clones as a Threat», The Denver Post (April 26, 2004): 2C; Eroc Taib, «Cannot Imagine TV Without TiVo», The Denver Post (March 22, 2004): 5C.

Rudy Martzke, «Super bowl Ratings Edge Up», USA Today (February 2, 2004): 1.

Brooks Barnes, «Nielcen Postpones New York Launch of Rating System», Wall Street Journal (April 17, 2004): B3.

(Автор неизвестен) «Is the End of the Ad Slump in Sight?» Fortune (January 12, 2004) p.48.

Alastair Ray, «Own-brand Broadcaster Tunes In», Financial Times (March 16, 2004) p.10.

Terry Lefton, «You Can’t Zap these Ads», The Industry Standard (March 26, 2001): 54–55; James Poniewozik, «This Plug’s For You», Time (June 18, 2001): 76–77

www.census.gov.

Jefferson Graham, «For Google, Many Retailers Eagerly Jump Through Hoops», USA Today (February 5, 2004): 1.

Dan Gillmore, «Blogs Getting Serious About Themselves», Denver Post , (April 26, 2004): 5C.

Marcus Lillkwist, «Blogs are Growing Up: Ads on the sites are Taking off,»» Business Plus (March 22, 2004): 13.

Susanne Vranica, «U. S. Ad Spending Rose6,1 % in 2003», Wall Street Journal (March 9, 2004): B6.

Lillkvist.

Mylene Mangalindan, «Web Ads on the Rebound After a Multiyear Slump: Online Marketing Gets a Lift by Broadband, New Formats», (August 25, 2003): B1.

Tobi Elkin, «Marketing Beyond the Pop-Up», Advertising Age (March 10, 2003): 4.

Jack Hitt, «Confessions of a Spam King,» New York Times Magazine , September 28, 2003, NYTimes.com.

«News Beer Uses Pre-Launch Viral Email Vote to turn Consumers into Evangelists,»» June 24, 2003, www.MarketingSherpa.com.

Peter Fancese, «Media Blitzed», American Demographics (February 2004): 40–41.

Pamela Paul, «Nouveau Niche», American Demographics (July/August 2003): 20–21.

Theresa Howard, «Brands Becoming Stars of the Show», USA Today , April 9, 2003, p.B1; Kate Macarthur, «Branded Entertainmebt, Marketing Tradition Tussle», Advertising Age (May 10, 2004): 6; Ruth Mortimer, «In the Picture: How Brands are Muscling in on Content», Brand Strategy (May 2003): 10–11.