Уильям Уэллс - Реклама. Принципы и практика

Экстранеты( extranets ). Сетевые системы электронных коммуникаций, позволяющие работникам организации осуществлять контакты друг с другом и с работниками организаций-партнеров.

Электронная коммерция( e-commerce ). Продажа товаров и услуг с помощью электронных средств через Интернет.

Эмоциональная реакция( affective response ). Реакция, вызываемая чувствами или внутренними переживаниями или отражающая их.

Эскиз( tumbnail sketches ). Маленькие предварительные наброски различных макетов.

Этика( ethics ). Совокупность моральных принципов, определяющих наше поведение.

Этнографические исследования( etnographic research ). Разновидность антропологических исследований, посвященных изучению образа жизни человека.

Эффективная частота( effective frequency ). Количество маркетинговых сообщений, необходимое для оказания воздействия на отдельных людей в том направлении, которое необходимо продавцу.

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