Одед Шенкар - Имитаторы. Как компании заимствуют и перерабатывают чужие идеи

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Moorman, R. W. Airlines: Valujet. ’Southwest without the frills’. Air Transport World 31, 9, September, 113; Valuejet Airlines. Kellogg School case KE1043. Evanston, IL: Northwestern University.

Diffenderffer, W. 2008. Interview with author, October 23.

Bryant, A. 1995. Continental is dropping «Lite» service. New York Times, April 14.

Diffenderffer, W. 2008. Interview with author, October 23.

Gittell, The Southwest Airlines way.

Beirne, M. 2008. Ted’s Dead. Brandweek.com, June 5.

Knowledge@Wharton. 2006. What Makes Southwest Airlines Fly.

Ibid.; Michaels, D. 2009. Airline sector’s woes slam a highflier. Wall Street Journal, July 2, A8.

Speed of Song. 2004. Reveries.com. 2004.

Doganis, R. 2001. The airline business in the 21st century. London: Routledge; Morrell, P. 2005. Airlines within airlines: An analysis of US network airline responses to low cost carriers. Journal of Air Transport Management 11, 303–312.

Diffenderffer, W. 2008. Interview with author, October 23.

Carey, S. 2007. Canada’s Westjet flies high. Wall Street Journal, January 24.

Wingfield, K. 2002. My stupid business. Wall Street Journal, September 15–16, A9.

Renegade Ryanair. 2001. BusinessWeek, May 14.

Wal-mart with wings. 2006. BusinessWeek, November 27.

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Easy Jet UBS 2005 Transport Conference, London, September 19–20, 2005.

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Thomas, G. 2007. Air Asia’s new worlds. Air Transport World, April.

Start up is chasing the long-haul dream. 2008. Financial Times, November 26, 25.

Ibid.; Michaels, Airline sector’s woes slam a highflier, A8.

Alaska Air makes moves in fight for low operating costs. 2006. Puget Sound Business Journal, December 4; How US Airways vaulted to first place. 2008. Wall Street Journal, July 22, D3.

Tedlow, R. 1990. New and improved: The story of mass marketing in America. New York: Basic Books; Ortega, B. 1998. In Sam we trust. New York: Times Business/Random House; Grant, R. M., and Neupert, К. E. 1996. Cases in contemporary strategy analysis. Maiden, MA: Blackwell Publishing, 88; Stalk, G., Evans, P., and Shulman, L. E. 1992. Competing on capabilities: The new rules of corporate strategy. Harvard Business Review, March — April, 57–69.

Breen, B. 2007. The Wal-Mart of high tech? Fast Company 88, November.

Walton, S. 1992. Sam Walton: Made in America, my story. New York: Doubleday, cited in Schnaars, S. P. 2002. Managing imitation strategies: How later entrants seize markets from pioneers. New York: Free Press; Haglock, T., and Wells, J. 2007. The rise of Wal-Mart Stores Inc. 1962–1987. Case Study 9-707-439. Boston: Harvard Business School, December 7.

Ortega, In Sam we trust; Tedlow, New and improved: The story of mass marketing in America; Stalk, Evans, and Shulman, Competing on capabilities: The new rules of corporate strategy; Turner, M. L. 2003. Kmart’s ten deadly sins: How incompetence tainted an American icon. Hoboken, NJ: Wiley; Kmart’s 20-year identity crisis. 2002. Research at Penn, January 30; Howell, D. 2003. Kmart cuts hint of future strategy: Plans to emerge from bankruptcy this spring. DSN Retailing Today, January 27.

Nash, К. 2004. Case study: Dollar General, eWeek.com; Berner, R., and Grow, B. 2004. Out-discounting the discounter. BusinessWeek Online, http://www.businessweek.com/magazine/content/04_19/b3882086. htm.

Hisey, P. 1995. Best Buy’s success emulates Wal-Mart’s touch. Discount Store News 34, January 2, 17–20; wnbc.com. 2008. How Wal-Mart’s TV prices crushed rivals, September 16.

McWilliams, G. 2007. Not copying Wal-Mart pays off for grocers. Wall Street Journal online, June 6; Walters, S. 2008. Kroger’s special: Itself. Wall Street Journal, May 17–18, B14; Johnson, P. 2006. Supply chain management at Wal-Mart. Case 907D0111-28-2006, Ivey School of Business.

Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438. The reference in this article is to only Warner Brothers.

Reingold, J. 2008. Target’s inner circle. CNNMoney.com. March 18.

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Reingold, J. Target’s inner circle; Zimmerman, A. Staying on Target.

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Markoff, J. 1989. Xerox vs. Apple: Standard «dashboard» is at issue. New York Times. December 20.

Sanger, D. E. 1984. Import ban on Apple imitations. New York Times, February 29; Markoff, Xerox vs. Apple: Standard «dashboard» is at issue; Haddad, C. 2002. Where Apple doesn’t play nice. BusinessWeek, May 22; Eliott, S. 2005. Is imitation flattery, theft or just coincidence? New York Times, October 25.

Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton; Utterback, J. M. 1994. Mastering the dynamics of innovation. Boston: Harvard Business School Press.

The Best CEOs. 2000. Worth. May, 133–134.

Ibid.; Product development strategies for established market pioneers, early followers, and late entrants. Strategic Management Journal 23, 855–866; Lessons from Apple. 2007. Economist, June 9.

Dunfield, S. 2008. Interview with author, November 18.

Tsai, Т., and Johnson, I. 2009. As giants step in, Asustek defends a tiny PC. Wall Street Journal, May 1, B1.

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Ibid.; Hau, L. 2008. iPod killers. Forbes.com, January 8; Boheret, K. 2007. An iPod rival with an edge. Wall Street Journal, May 2, D10.