Color exists in almost every scenario that you may photograph, so you need to understand the basics and how color can affect your images. Most importantly, you need to realize that the light waves hitting your eyes or your camera's digital sensor create the illusion of color.
In nature, red, green, and blue waves of light combine to make every color you see. Because of their prominence, red, green, and blue are considered the primary additive colors. When you mix red and green waves of light, you get yellow; green and blue give you cyan; and blue and red create magenta. The color wheel in Figure 6–1 shows you how colors relate to each other and what their differences are.
Magenta
Blue
Yellow
Green
Each color on the color wheel relies on the following three properties that differentiate that color from other colors:
Saturation: Saturation refers to the purity of a color. Equal amounts of red, green, and blue create a neutral color such as white, gray, or black. The more dominant a single color is, the more saturation you have. Figure 6–2 shows the saturation levels in red.
Brightness: Brightness describes how much light exists in a color. Lighter shades are considered brighter than darker shades of a particular color. Brightness is represented in Figure 6–2 on the vertical axis of the color grid.
Figure 6–1:The color wheel.
Saturation-
Figure 6–2:This graph represents the saturation and brightness of the red hue.
Hue: Hue represents the combination of red, green, and blue that exists in a color. Pure red, for example, has a red hue. Red and green combined creates a yellow hue. If a color combination has more red than green, the hue is orange. Notice the image of different hues in Figure 6–3.
Figure 6–3:From left to right, each point represents a different hue.
The properties of a color determine how certain colors will react together in a composition and which colors should be used to create specific effects, feelings, and looks. The design of color in a photographic composition is its color scheme; when used properly, it can enhance the strength of your message. When you create an image, keep in mind the following characteristics that people commonly associate with various colors:
Red:Excitement, drama, danger, lust, love, passion, vigor, strength, hunger, stimulation
Orange:Encouragement, warmth, plenty, kindness, nearness
Yellow:Comfort, joy, brightness, friendliness, knowledge, persuasion, concentration, dishonesty, betrayal, caution
Green:Success, luck, nature, growth, finances, greed, jealousy, freshness, fertility, optimism
Blue:Tranquility, patience, health, sadness, truth, honor, peace, freshness, wisdom, distance, authority
Purple:Royalty, power, tension, wisdom, sentimentality, bravery, magic, intelligence, creativity
In the following sections, I explain how to use the color wheel to create compositions that generate a feeling. I describe the many different color schemes you can use and when you're likely to have the most success with them.
Using complementary colors {or contrast
The colors that are directly across from each other on the color wheel (refer to Figure 6–1) are complementary colors. They're opposites, so they cause the maximum level of contrast when you use them in the same photographic composition. For instance, a red balloon sailing upward against the cyan sky would stand out to your eyes more so than a blue or green balloon would.
When a composition is made up of complementary colors, it has a complementary color scheme. You can use a complementary color scheme to clarify your subject or your intended message. By including only complementary colors in your composition, you eliminate distracting colors and allow viewers to concentrate on the relationship of the colors.
Using a complementary color scheme in a composition is especially effective when you want to do the following:
Draw attention to your subject
Create a composition that's vibrant, exciting, or powerful
Give the sense of conflicting feelings in a scene (For example, an image of a red, sunburned tourist standing at the edge of a cool, cyan pool conveys that the day is hot and the pool is a refreshing alternative to the baking lounge chairs.)
The subject in Figure 6–4 stands out because of the level of contrast the complimentary color scheme creates. Everything in the scene is either red or neutral in color apart from the cyan dress that the model is wearing. The dress stands out drastically because of this.
Maximizing monochromatic color schemes
A monochromatic scene is one that contains only one hue (I explain hue earlier in the chapter). The monochromatic colors are made up of the various combinations of saturation and brightness levels within a single hue. Figure 6–3 provides a map of the colors that exist in the red hue.
Using a monochromatic color scheme can help you achieve subdued energy levels in a photograph. When a scene offers only one hue, very little color contrast exists. Elements that have a similar hue tend to naturally fit together and create a sense of harmony that seems peaceful. Figure 6–5 shows an example of a monochromatic image.
Certain situations work best with a monochromatic color scheme. Use one when you want to do any of the following:
Create a clean, simplistic composition:Including more than one hue tends to distract from the subtler elements in a scene.
Give the feeling of a specific hue without having any possible distractions from another hue:Colors carry specific associations (see my discussion of this earlier in the chapter). For example, a scene made up of different shades of blue could appear cool, fresh, and calming.
Convey the idea of elegance in a photograph:A monochromatic design rarely seems tacky. It's clean and proves that less is more.
50mm, 1/160 sec, f/4, 100
Figure 6–4:Complementary colors create interest through contrast.
85mm, 1/300 sec, f/5.6, 50
Figure 6–5:Use a monochromatic color scheme to create a sense of harmony.
Creating harmony With analogous colors
Using colors that reside next to each other on the color wheel (refer to Figure 6–1) creates an analogous color scheme. The closer two colors are to each other on the wheel, the more similar they appear to your eyes and the smoother the transition from one to the other. Your eyes notice a dramatic difference between complementary colors, but analogous colors have a subtler impact. However, keep in mind that an analogous color scheme isn't as subtle as the monochromatic scheme that I discuss in the preceding section.
Analogous color combinations are useful when you want flexibility with your message. You can work with all warm colors, all cool colors, or a mixture of the two depending on what area of the color wheel you're using. You can create a specific mood by allowing one color to be dominant, while including its neighboring colors to invite a gradual amount of color contrast that helps to liven your image. If you aren't looking for the drama of complementary colors, but you want some color variety, choose the analogous scheme.
In Figure 6–6,1 combined the analogous colors green, yellow, and cyan to create a cohesive story:
Cyanresides in the woman's dress and in the shadow areas of the tree. It works to create a sense of coldness or mystery.
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