Гай Кавасаки: Революционный продукт

Gersham, Michael. Getting It Right The Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures Into Some Of Our Most Successful Products. Reading, Mass: Addison-Wesley Publishing, 1990.

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Hagel III, John and Arthur G. Armstrong. Net.Gain — Expanding Markets Through Virtual Communications. Boston: Harvard Business School Press, 1997.

Hamel, Gary. Strategy as Revolution // Harvard Business Review 74, no. 4 (1996): 69–82.

Hendon, Donald W. Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them. New York: Quorum Books, 1992.

Henkoff, Ronald. “New Management Secrets from Japan — Really”. // Fortune, 27 November 1995.

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Piattelli-Palmarini, Massimo. Inevitable Illusions: How Mistakes of Reason Rule Our Minds. New York: John Wiley & Sons, 1994.

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Примечания

И теперь пусть слабый скажет: «Я силен!»

Глава 1. Cogita Differenter («Думай иначе»)

1. Моя признательность Холли Камерота за перевод на латынь фразы «Думай иначе».

2. Моя признательность Адаму Безарку за этот пример.

3. Wroe Alderson. Marketing Behavior and Executive Action (Homewood, Ill.: Richard D. Irwin, 1957), 388–389.

4. Ronald Henkoff. New Management Secrets from Japan — Really // Fortune, 27 November 1995, 135.

5. Massimo Piattelli-Palmarini, Inevitable Illusions: How Mistakes of Reason Rule Our Minds (New York: John Wiley & Sons, 1994), 57.

6. Alderson, Marketing Behavior, 390.

7. Gary Hamel. Strategy as Revolution // Harvard Business Review 74, no. 4 (1996): 72.

8. René Descartes, Discourse on Method, Optics, Geometry, and Meteorology (Indianapolis: Bobbs-Merrill, 1965), quoted in Marketing Behavior by Wroe Alderson, 387.

9. Wilbur Wright, presentation to Western Society of Engineers, Dayton, Ohio, September 18, 1901.

10. Моя признательность Дэну Смиту за этот пример.

11. David H. Freedman. The Butterfly Solution // Discover, April 1997, 53.

12. Моя признательность Тони Джейкобсу за эту концепцию.

13. Tom Wujec, Five Star Mind (New York: Doubleday, 1995), 71.

14. Chris Yurko. Wrecked Car? Call a Van // Daily Hampshire Gazette, 6 November 1996, 15.

15. Моя признательность Кену Тидвеллу, Леону Мэйери и Питеру Дженсену за то, что каждый из них, независимо друг от друга, предложил этот пример.

16. Моя признательность Тимоти Ноксу за этот пример.

17. Моя признательность Ричу Гэю за этот пример.