Jason Vale - The Juice Master - Turbo-charge Your Life in 14 Days

My number one priority is to make certain I have good quality ‘live’ nutrients flowing through my system on a daily basis, no matter what the cost. Fortunately, despite what you may think, it doesn’t cost any more to be healthy than it does to get sick. In reality, it’s often cheaper! Regardless of your income, everyone can afford to exercise and get healthy.

How much does it actually cost to buy a bag of fruit or get up and go for a walk? It’s funny how the same people who say they can’t afford to eat well and exercise seem to find money for cigarettes, alcohol, going out and junk food. The average drinker will now spend in the region of £100,000 on alcohol in their lifetime; an average 20-a-day smoker will get through £65,000.

People think that getting fit and healthy means joining an expensive gym or buying organic ingredients, but you don’t need those things to get fit and healthy.

Even juicing fruits and vegetables doesn’t need to be expensive. Anyone can nip down to their local market at the end of the day when bargains are plentiful.

Despite what we have been conditioned to believe, we don’t require a large quantity of food to thrive. One of the main reasons people overeat is because their bodies are suffering from malnutrition and ‘false hungers’. When you burden your system with loads of junk food, your body will try its level best to extract whatever it can in order to survive. With so few nutrients contained within each plateful, the body soon cries out for more. This is why when you begin supplying your body with the ‘live’ nutrients it craves, you will find that you eat much less yet feel more satisfied.

You may have fat in your jeans; but not in your genes! Of all the bullshit excuses I’ve heard as to why people can’t lose weight, this has to go in at number one. It is true that depending on your genes you can have a predisposition for many illnesses including weight gain, but this doesn’t mean you can’t do anything about it.

My father didn’t give me much, but one of the things he was generous with was his buggered-up genes. He managed to pass on a predisposition for asthma, eczema, psoriasis, hay fever and weight gain – nice! This means it takes less wrongdoing for me to get these ailments than someone who is not predisposed to them. So yes, if your mother or father was overweight then it might be possible – unlikely, but possible – that they have passed on a gene which makes you gain weight easily. However, unlike asthma, eczema, psoriasis and hay fever, all of which can have other contributing factors, weight gain is only caused by one thing – eating too much of the wrong kinds of foods and not moving your body enough. People often say, ‘My mother was fat so that’s why I’m fat,’ but chances are that’s not even down to a predisposition; it’s simply that they lived in the same house, ate the same food and watched the same amount of TV.

I don’t care who you are. If I were to put you on what I call the David Blaine diet, where you are elevated in a glass box near Tower Bridge for 44 days with nothing to eat or drink except water, trust me, you’d lose weight. Equally, if I put you on a diet consisting only of water-rich live foods, fresh fish, lean white meat and freshly extracted ‘live’ juices, trust me again – you’d lose weight.

The predisposition for fat may indeed be in the genes of some people, but to suggest for a millisecond that even if these people ate well and exercised daily that their genes would prevent them from losing excess weight is absolute rubbish. I am so confident on this issue that I am willing to be challenged by anyone in the medical profession who thinks otherwise.

This programme doeswork…if you stopthe bullshitexcuses and just do it.

I’m sure you’ve all heard this one. People who are the size of a house complaining about the fact they have got that way by complete fluke as they ‘really don’t eat that much’. You may be able to be a secret smoker, but it’s very hard to eat in secret if you are predisposed to weight gain – IT SHOWS!

I’m teasing slightly as not everyone who is overweight is scoffing their way through bucketloads of chocolates and chips, but to say ‘I don’t eat anything or very little’ is usually about a mile from the truth. It’s true that many people don’t realize how much they are eating. After all, if you eat anything standing up or from someone else’s plate, it doesn’t count! This is why when someone writes down what they eat over a week it often comes as a massive surprise. The problem is that many people often reach for food out of sheer habit, so the conscious brain doesn’t take it in.

I think people genuinely believe that they ‘don’t eat that much’, but this is only because they delude themselves. Often they’re part of the, ‘I don’t usually but…’ gang. You know, the group of people who are always saying, ‘I don’t usually but…it’s a special occasion’ or ‘I don’t usually but… oh why not’. When you add them up, the ‘I don’t usuallys’ soon mean a hell of a lot of extra calories. I’m not saying that after you read this book you won’t genuinely have the ‘I don’t usually but what the hell it’s a special occasion’ moments (we are all human after all!). I’m just saying that if you are overweight and have somehow deluded yourself into thinking you really don’t eat much, just write down EVERYTHING that passes your lips for a week and I think the evidence will be clear.

You’ve also got to remember that it’s not just food which causes weight to stay on. Sugar-loaded drinks also play a massive part. If you are eating three balanced meals a day and drinking 2 litres of fizzy pop then you’re not going to see a great deal of movement (on every level!).

Stop deluding yourself. If you are overweight you are clearly eating too much for your body’s needs.

If you believe you can do nothing about your problem you will sit around getting fatter and sicker until the magic weight-loss pill has been found. The magic pill is in your mind, and once you stop the excuses and use the power of your mind, success is there for the taking.

Yes, you’d probably like to think so. This is one excuse I used to use all the time, and I honestly thought it was true… to some degree at least.

They believe it’s this ‘fact’, and not their intake of food and drink, which is causing their inability to lose those excess pounds. However, the reality is the complete opposite. The heavier you are, the faster your metabolic rate. Heavier people actually burn more calories than lighter people. This makes sense when you think about it, as it obviously takes more energy to move a heavier body than a lighter one.