Jason Vale - The Juice Master - Turbo-charge Your Life in 14 Days

So many of us are good at the start. We are excited and have all the right intentions. But a massive 95 per cent of the time we revert back to our old ways and spend every weekend telling ourselves (and the world) that all will change again on… Monday!

My aim is simple: to supply you with the correct motivational, nutritional and fitness information to inspire you to complete the unique and highly effective 14-day Turbo-charge Your Life programme. I will also show you how to tap into the right psychology on a regular basis to enable you to create an amazing, compelling life where you truly live as opposed to ‘survive’.

I know that weight loss in particular is a huge issue for many people (pardon the pun), as indeed it was for myself for many years. This is hardly surprising as we are now in the unenviable position of holding the title of ‘The Fattest Nation in Europe’(and as you’ve no doubt seen that’s up against some pretty big competition!). A massive three-quarters of the population of the UK are now classed as overweight or obese and children as young as 5 are now getting heart disease and ‘early onset’ diabetes. You cannot pick up a magazine or newspaper without mention of ‘The Obese Time Bomb’ waiting to explode. This is why I want to get something very clear from the start:

That’s if you need to lose weight clearly!

The weight loss I’m talking about here is in just the first 14 days, but as this programme will turbo-charge you for life, you will soon find you reach your ideal weight and body shape. What’s even better is that the programme has also been designed to improve the skin, add body and shine to your hair, increase your energy levels and, more importantly, change the way you feel about food and exercise for ever.

The Turbo-charge Your Life programme is much, much more than a simple ‘lose a few pounds’ programme. In fact, not everyone follows the programme to lose weight. Many people simply want to feel light, to experience amazing health and tap into a level of raw energy they haven’t had since they were children. Many people, especially men, also want to increase their weight by building muscle, which is why I want to make my second point very clear:

Far from it. It has been designed for everyone who finds it hard either to kick-start or continue with a healthy, balanced eating and exercise programme. It’s designed for all those who are fully aware of what they should eat for better health and why they should exercise more, but for some reason just cannot tap into the right frame of mind to get themselves to take action on a consistent basis. It’s designed for those who have started many programmes in the past but never quite achieved their health and body potential. This unique programme is also designed for all those who not only want to improve their health, but also need the ultimate kick up the backside.

However, long before we get into the programme which will, without question, change your life, you have to do the very thing that will make following the programme one of the most easy and enjoyable experiences you have ever had, and that is you must…

We are living in an extremely bizarre time when it comes to health, exercise, meal preparation and dieting in general. As a nation we now have more cooking shows, more celebrity chefs and we buy more cookery books than any other country in Europe. However, we also buy more takeaways than any other country in Europe. In fact the British spend £7,000 a minute on ready meals; that’s three times more than any other country in Europe.The projection is that we will be spending £5 billion on ready meals by 2007.

We also have more ‘slimming’ clubs, more health and exercise books and more celebrity ‘get slim and fit’ DVDs than any other country in Europe, yet we are also the fattest and most unhealthy country anywhere in Europe.

Because although we are good at buying the books, it appears we haven’t actually mastered the art of reading them! Sure, we’re good at flicking through them, but rarely, if ever, do we read the whole book and get around to acting on any of the information.

Virtually everyone I know has Jamie, Delia and Nigella in their kitchen, but I’ll be damned if I’ve ever seen them cooking a recipe from any of them. These celeb cookery books have become the food equivalent of Hello! or OK! magazine – great for good food voyeurs, but unfortunately that’s where it usually ends.

In the real world, most people have all the right intentions, but the reality remains the same. Most of us either grab a takeaway, tuck into a sandwich and crisps or shove a ready meal in the oven, believing we’ve made dinner! It appears that Jamie, Nigella and co aren’t in the kitchen to help us prepare wonderful, wholesome food every night, but more as the ultimate kitchen fashion accessory. In fact, I believe a big, glossy Jamie Oliver or a sultry Nigella book is now even more important to kitchen aesthetics than the Smeg hob itself. Gleaming state-of-the-art cookers remain gleaming, not because we are such super cleaners, but because we rarely actually turn them on.

At the same time, virtually every house I go into has some sort of self-help, diet or exercise book on the shelves, and yet the people who bought them are eating rubbish, watching hours of TV and complaining about their size, shape or lives in general. It was estimated that at the height of Atkins mania, 20 million people in the UK, Europe and the US were on the diet. However, what this figure actually meant was that 20 million people bought the book, but that doesn’t mean Jack. Just because 20 million people had a copy doesn’t mean for one second they actually read the book.

We need to remember that at exactly the same time Atkins made number one on the New York Times bestsellers list it was announced that for the first time in history over 60 per cent of the US population were considered overweight, obese or morbidly obese. Perhaps people weren’t so much reading the books as eating them! Even the late Dr Atkins himself may have been guilty of this as, according to a popular UK newspaper, at the time of his death he weighed in at a whopping 2501bs.

I will tell you now that the information in this book will work. It will change the way you look at health and exercise. Without question, it will not just give you a good kick-start but will turbo-charge every single aspect of your life. I would even go as far as to say it would be impossible to read this book and not be moved in some way to change your eating and exercise habits and so, in turn, your life. As completely alien as it may seem at this stage, by the time you finish the book you will actually look forward to daily exercise, you will love the process of eating well and you will know exactly what is needed if you want to turbo-charge any aspect of your life. But, let me make this point crystal clear, if you simply flick through the book, use it as a place mat or leave it on your shelf, then it’s got about as much chance of weaving its magic as George W Bush has of winning the Nobel Peace Prize!

Many people seem to think that by merely buying a book like this, they’ve done enough. You know what I mean. You feel good about the fact you’re at least taking steps towards a better body and life. Then you get home, have a quick flick, put it down and say, ‘I’ll just do this and then I’ll read it.’ Next thing you know, there are more things to do and now the book’s getting in the way. You then move it to one side and say, ‘Tomorrow – I’ll read it tomorrow!’ But once again you get caught up with the ‘more important’ things, and before you know what’s happened the book has found its way into a box or onto the bookshelf, never to see the light of day again. But at least you felt you were doing good for a moment – the moment you bought it.