Copyright Copyright Introduction: Igniting the Fire Within 1: Juice Yourself Super Slim! 2: The Juice Revolution 3: The Appliance of Juicy Science 4: Environ Mental! 5: The Finest Health Insurance in the World 6: Exercising Your God-given Right to Better Health Insurance 7: Changing Rooms versus Grand Designs 8: The Simple Way 9: The Launch 10: Juice Yourself Slim for Life 11: The Launch Pack 12: Juice Yourself Slim on the Move 13: Super Boost Me! 14: Super-slimming Juices 15: Super-slimming Smoothies 16: Souper Slimming Fuel 17: Super-slimming Salads Index Also by Jason Vale… … a BIG thank you … About the Publisher
NB While the author of this book has made every effort to ensure that the information contained in this book is as accurate and up-to-date as possible at the time of publication, medical any pharmaceutical knowledge is constantly changing and the application of it to particular circumstances depends on many factors. This book should not be used as an alternative to specialist medical advice and it is recommended that readers always consult a qualified medical professional for individual advice before following any new diet or health programme. The author and publisher cannot be held responsible for any errors and omissions that may be found in the text, or any action that may be taken by a reader, as a result of any reliance on the information contained in the text, which are taken entirely at the reader's own risk.
Thorsons
An imprint of HarperCollins Publishers Ltd. 1 London Bridge Street London SE1 9GF
www.harpercollins.co.uk
First published by HarperThorsons 2008
This updated edition published 2014
© Jason Vale 2008, 2014
A catalogue record of this book is available from the British Library
Jason Vale asserts the moral right to be identified as the author of this work
Cover photographs @ Shutterstock.com
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Source ISBN: 9780007267149
Ebook Edition © APRIL 2014 ISBN: 9780007283866
Version: 2017-06-08
Cover
Title Page
Copyright
Introduction: Igniting the Fire Within
1: Juice Yourself Super Slim!
2: The Juice Revolution
3: The Appliance of Juicy Science
4: Environ Mental!
5: The Finest Health Insurance in the World
6: Exercising Your God-given Right to Better Health Insurance
7: Changing Rooms versus Grand Designs
8: The Simple Way
9: The Launch
10: Juice Yourself Slim for Life
11: The Launch Pack
12: Juice Yourself Slim on the Move
13: Super Boost Me!
14: Super-slimming Juices
15: Super-slimming Smoothies
16: Souper Slimming Fuel
17: Super-slimming Salads
Index
Also by Jason Vale…
… a BIG thank you …
About the Publisher
Introduction
Igniting the Fire Within
When I wrote Slim 4 Life: Freedom from the Food Trap back in 2001, I honestly thought I would never need to write another book on slimming. At the time the book was groundbreaking. It was the first to distinguish clearly between ‘normal’ foods and what I coined ‘drug’ or ‘junkie’ foods. The book went on to become a bestseller and was talked about on television and radio. I soon started to receive thank-you letters and emails from just about every corner of the globe. The people who wrote to me not only had lost incredible amounts of weight in an extremely healthy way, but had also done so effortlessly – a breakthrough concept for most people who had tried to lose weight in the past.
Clearing the Brainwashing
Slim 4 Life slowly chipped away at the tremendous amount of brainwashing about food we have been subjected to since birth. By the time people had finished the book they simply couldn’t see junk(ie) food or the industry in the same light again, no matter how hard they tried. This meant people went from a ‘diet mentality’ of ‘I want but I can’t have’ – a mental state that creates feelings of deprivation, mood swings and ultimate failure – to the unique non-diet mentality of ‘I can but I don’t actually want.’ This wonderful frame of mind eliminates any need for willpower. We need willpower only if we still crave food and drink we believe we can no longer have. However, if we genuinely have no desire for these ‘foods’ any more, there can be no internal mental battle.
This frame of mind is a slimmer’s dream. It’s the mindset where you see other people eating things like chocolate, chips or crisps, and instead of looking on in envy, you actually feel elated by the fact that you genuinely have no craving whatsoever for these foods and are pleased to be free of the slavery to them. It’s the frame of mind where you even feel excited about eating healthily and exercising.
You may not have read Slim 4 Life, but I can almost guarantee that at some point in your life you have reached that wonderful slimming utopia mindset of feeling inspired and on fire. You may have been to a seminar, read a different book or just got there yourself.
What I didn’t realize when I first wrote Slim 4 Life, however, was that no matter how much you light someone’s fire and inspire them to change there are many elements of life that can easily douse those flames. Before we know it we are back to square one – or to a ‘round one’ if you will!
Whether it’s work, relationships, hormones, the influence of others or the gradual drip-feed brainwashing by the drug food and drink industry, the inspirational fire we felt could never leave us suddenly loses its strength and, for some, appears to go out completely. I say appears because the beauty of being human is that no matter how much life may knock us off course, the pilot light is always on. It may be extremely dim, and to some may feel about as dead as it gets, but it’s there, in all of us – and it’s often relatively simple to reignite it.
For some people, this light never appears to dim. I know thousands of people who read Slim 4 Life and experienced a complete, unwavering life change. Equally, I know many people who read the book and felt completely elated and on fire and lost tremendous amounts of weight effortlessly – only to pile it all back on, and sometimes more! This leads to a feeling of utter frustration and cries of ‘Why didn’t I just keep with it?’, ‘What happened to that frame of mind?’ and, most commonly, ‘Why can’t I get back to how I was thinking then?’
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