Jason Vale - The Juice Master Juice Yourself Slim - The Healthy Way To Lose Weight Without Dieting

Many people try to relight the inspirational fire using the same method that helped them succeed before, such as rereading the book. I know people who have tried to reread Slim 4 Life or Turbo Charge Your Life in 14 Days in order to get exactly the same revelation they had the first time. However, they find that ‘it just wasn’t the same’. This is because you can’t possibly have the same revelation twice. It’s like the film The Sixth Sense with Bruce Willis. The first time you see it the twist at the end is a complete revelation, and the very aspect that makes the film what it is. However, those who watch it a second time can’t possibly get the same revelation, and most tend to analyse the whole film, rather than going with the flow and enjoying it. The same principle applies to all ‘self-help’ books, and indeed a book like Slim 4 Life. The first time is a revelation for most, but the second reading is often a case of the person flicking through, hunting for the ‘trigger’ that will enlighten them again, analysing the book instead of reading it with the same intensity.

Sometimes it’s worth rereading a book as you may well have missed things first time around, but this is only beneficial if you are already in the right frame of mind and just need a little reminder or retune. If, however, you achieve success but then lose the plot, the chances of the book being as effective are super slim. I know many people who read the infamous Easy Way to Stop Smoking by Allen Carr and found it easy to stop for a length of time but started smoking again. Many tried to reread the book only to find it wasn’t anywhere near as effective as the first time. They needed a different way of receiving the same or similar information (like a session at one of his clinics) for them to see the light again and gain true freedom from smoking.

I now realize that, with food and diet, a mental boost to reignite the fire within at least once every year is essential for lifelong success. That is why I have written this book. One book or seminar is rarely enough, especially when it comes to permanent weight loss and supreme health. The amount of advertising, brainwashing, conditioning and peer pressure attached to the wrong kinds of foods and drinks cannot be ignored. It’s this gradual dripping tap that eventually starts to dampen the fire, and before you know it you are heading down the road to fat land once again. Also, unlike with smoking or alcohol, we have associations with ‘junkie’ foods and drinks that go back to when we were just a year or two old. This means we have millions of associations with certain ‘foods’. Tidy the room and we can have an ice cream. We hurt ourselves and are comforted with a cake, and so on. Even after months or years of change, these associations can easily return.

My aim for this book is twofold:

To ignite or reignite the juicy fire within and put you in that glorious, inspired ‘non-diet’ frame of mind.

To provide a new and extremely easy juice and lifestyle programme that is perfectly healthy and extraordinarily effective.

Juice Yourself Slim is the result of years of nutritional, psychological, diet and addiction research. It may appear simplistic, but that’s part of its beauty. All the hard work has been done for you. The only thing you are required to do for slimming and health success is to read the whole book and follow the simple instructions. I have already set out the first instruction and, other than putting the programme into practice, it’s the most important one. The instruction may sound obvious, but you will be amazed at how many people feel they will have as much success without carrying it out. That instruction is to actually read the book, in its entirety and in the order it was written.

The ONLY thing you need to do for slimming and health success is to read the whole of this book and follow the simple instructions.

The number of people who buy books of this nature but never read them – let alone act on them – is quite frightening. Every book I have ever written has this fundamental instruction at the start. I cannot emphasize enough just how important it is to read every word and not to flick through the book or jump directly to the programme, however tempting it is.

Often you will see that I repeat certain points. Many may not like the way I write or the ‘basic English’ I use to get my message across. This book is designed so that anyone can read it and anyone can get the results. I am not here to win any literary awards and I never, ever think of myself as an author. I write books, but I am not an author in the true sense of the word. This isn’t about winning the Booker Prize; it’s about results. And if we are all honest, even if you don’t like the way I write but you get a flat stomach at the end of it – who cares!

We live in an ‘instant gratification’ society. The days of effort equalling rewards appear to be numbered. Our natural tendency these days is to start to try building a new slim life without laying down any good foundations. However, without the right foundations things inevitably collapse, as you may have discovered in the past. Reading every page of this book is the equivalent to laying down good solid foundations. I have studied addiction, nutrition and hypnosis for years, and this book is a combination of information, motivation and a form of hypnosis. It has been designed to gradually penetrate both your conscious and subconscious mind. It has been written in this way to slowly remove a great deal of brainwashing about food, health, disease, the legal drug industry and nutrition in order to ignite that inner fire once again.

For those who are fearful of any kind of hypnosis, I wish to explain that most people are already living in hypnosis, and the idea of this book is simply to remove it in order to see things as they actually are. Those in the advertising industry know all about the power of unconscious hypnosis. You may feel that you choose the soap powder you use, the trainers you buy, the clothes you wear and indeed the food and drinks you consume. However, all too often these choices have been made for you. This is why it is essential to use similar techniques in order to remove the unconscious hypnosis so prevalent in the junkie food industry.

Part of the foundation process is to make sure you have more than one reason for introducing freshly extracted juices into your life. This is extremely important for life change. My mission is for juicing to become a daily part of your life, even after you get slim. If your only reason for juicing and smoothie-making is to get slim, the chances are that when you have reached your slim goal, you will have much less reason to juice on a regular basis. While slimming is clearly an extremely important part of this book (for some it’s everything!), the effectiveness of fresh juices in treating and preventing disease plays a bigger role. This is why although this book is aimed at people wishing to slim in an extremely healthy way, it is also aimed at already slim people who need a mental and physical boost on the health front.