Zarrar Chishti - Gamification Marketing For Dummies

9 Chapter 11TABLE 11-1 Types and Location of Your Campaign’s Raw Data

1 Chapter 1FIGURE 1-1: Google added a T. rex side-scrolling minigame to its Chrome web bro...

2 Chapter 2FIGURE 2-1: The Bartle player types.

3 Chapter 3FIGURE 3-1: DIY online sites such as SurveyMonkey allow you to obtain important...FIGURE 3-2: Facebook Insights offers a wealth of audience metric data for you t...FIGURE 3-3: Twitter Analytics helps you break down your key data to help you un...

4 Chapter 4FIGURE 4-1: Waze, a popular driving app, has created innovative badges to keep ...FIGURE 4-2: Customer Thermometer helps you implement emoji-themed surveys in yo...FIGURE 4-3: The #Starbucks Rewards hashtag in use.FIGURE 4-4: Charmin’s #TweetFromTheSeat hashtag was funny and encouraged its au...FIGURE 4-5: To promote Susan Boyle’s album, the promoters failed to double-chec...FIGURE 4-6: Online tools such as Piktochart help create professional infographi...

5 Chapter 5FIGURE 5-1: Using an SRS template website such as SRSCreator can help clearly d...

6 Chapter 7FIGURE 7-1: A skill-based game called Spot the Ball.FIGURE 7-2: Using points can keep your audience motivated.

7 Chapter 8FIGURE 8-1: The waterfall model.FIGURE 8-2: The spiral model.FIGURE 8-3: The iterative model.FIGURE 8-4: The verification and validation model.

8 Chapter 9FIGURE 9-1: Chipotle’s landing page for A Love Story Game.FIGURE 9-2: This launch email has three CTA buttons, so users can clearly see t...FIGURE 9-3: The iframe where your game appears on Facebook.

9 Chapter 10FIGURE 10-1: Feedback widgets offered by companies such as Surveyapp can be eas...

10 Chapter 14FIGURE 14-1: Holiday-themed campaigns can be easily integrated into existing ga...FIGURE 14-2: Make your audience anticipate the holiday launch like Google does ...FIGURE 14-3: Customizable seasonal experiences, like Office Depot/OfficeMax’s E...

1 Cover

2 Table of Contents

3 Begin Reading

1 i

2 ii

3 1

4 2

5 3

6 4

7 5

8 6

9 7

10 8

11 9

12 10

13 11

14 12

15 13

16 14

17 15

18 16

19 17

20 18

21 19

22 20

23 21

24 22

25 23

26 24

27 25

28 26

29 27

30 28

31 29

32 30

33 31

34 32

35 33

36 34

37 35

38 36

39 37

40 38

41 39

42 40

43 41

44 42

45 43

46 44

47 45

48 46

49 47

50 48

51 49

52 50

53 51

54 52

55 53

56 54

57 55

58 56

59 57

60 58

61 59

62 60

63 61

64 62

65 63

66 64

67 65

68 66

69 67

70 68

71 69

72 70

73 71

74 72

75 73

76 74

77 75

78 76

79 77

80 78

81 79

82 80

83 81

84 83

85 84

86 85

87 86

88 87

89 88

90 89

91 90

92 91

93 92

94 93

95 94

96 95

97 96

98 97

99 98

100 99

101 100

102 101

103 102

104 103

105 105

106 106

107 107

108 108

109 109

110 110

111 111

112 112

113 113

114 114

115 115

116 116

117 117

118 118

119 119

120 120

121 121

122 122

123 123

124 124

125 125

126 126

127 127

128 128

129 129

130 130

131 131

132 132

133 133

134 134

135 135

136 136

137 137

138 138

139 139

140 141

141 142

142 143

143 144

144 145

145 146

146 147

147 148

148 149

149 150

150 151

151 152

152 153

153 154

154 155

155 156

156 157

157 158

158 159

159 160

160 161

161 162

162 163

163 164

164 165

165 166

166 167

167 168

168 169

169 170

170 171

171 172

172 173

173 174

174 175

175 176

176 177

177 178

178 179

179 180

180 181

181 182

182 183

183 185

184 186

185 187

186 188

187 189

188 190

189 191

190 192

191 193

192 194

193 195

194 196

195 197

196 198

197 199

198 200

199 201

200 202

201 203

202 204

203 205

204 206

205 207

206 208

207 209

208 210

209 211

210 212

211 213

212 214

213 215

214 216

215 217

216 218

217 219

218 220

219 221

220 222

221 223

222 224

223 225

224 226

225 227

226 228

227 229

228 230

229 231

230 232

231 233

232 234

233 235

234 236

235 237

236 238

237 239

238 241

239 242

240 243

241 244

242 245

243 246

244 247

245 248

246 249

247 250

248 251

249 252

250 253

251 254

252 255

253 256

254 257

255 258

256 259

257 261

258 262

259 263

260 264

261 265

262 266

263 267

264 269

265 270

266 271

267 272

268 273

269 274

270 275

271 276

272 277

273 278

274 279

275 280

276 281

277 282

278 283

279 285

280 287

281 288

282 289

What is gamification marketing? After we had run a successful campaign, one of my clients put it simply: “I cannot believe we just gave our customers the experience of a game in a campaign that had nothing to do with games.”

Gamification is when you apply techniques and concepts from games to any marketing campaign. Today, gamification is everywhere — for instance, companies rewarding their employees, teachers encouraging their pupils to compete for higher marks, and even parents rewarding their kids for washing the dishes.

It’s no wonder gamification has worked well for marketing campaigns, too. When any company, large or small, implements gamification properly, the campaign will meet the company’s marketing objectives. Why? Because humans have an innate desire to play and compete.

Gamification marketing can have the following end goals:

To build brand awareness

To increase engagement

To drive conversions

To boost customer loyalty

To encourage brand advocacy

This book is for marketers, not developers.

Most books, blogs, and articles on gamification are written for developers. So, I wanted to write this book for people like my clients — people like you! Reading this book should feel like I’m sitting with you in our conference room discussing how you can implement gamification marketing in your next campaign.

This book covers all aspects of developing, launching, and analyzing a gamification marketing campaign. You don’t have to read the book from beginning to end. You can use the table of contents and index to find the subject you want more information on. You don’t have to remember what you’re reading — there won’t be a test on Friday, and you can always return to the book to find what you need.

If you’re short on time, you can skip anything marked with the Technical Stuff icon, as well as text in gray boxes (called sidebars ). This information is interesting (some might say fascinating!), but it’s not essential to your understanding of the subject at hand.