Marty Cagan - EMPOWERED
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- Название:EMPOWERED
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EMPOWERED: краткое содержание, описание и аннотация
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they hire, but rather
they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of
is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller
tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
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Praise for EMPOWERED
“I recommend INSPIRED to every entrepreneur and burgeoning product person I talk to as the must read. That must‐read list just doubled with EMPOWERED . It's destined to become a classic.”
Shawn Boyer, Founder, GoHappy and Snagajob
“ EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I've been waiting for in one book.”
Jeff Patton, Product Process and Design Coach
“I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.”
Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce
“Once again, Marty's wisdom and unique perspective have synthesized best‐in‐class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way.”
Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity
"If you're leading product people or even the whole product organization of your company, this book is for you. It's the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company's environment."
Petra Wille, Product Leadership Coach
“As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best—create satisfying, engaging experiences for your users and customers.”
Simon Zhang, CEO, GrowingIO
“To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must‐read!”
Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax
"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I'm filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on, and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!”
Jeff Trom, CTO, Workiva
“The core challenge of all tech companies today is to be a truly product‐led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED gives executives and leaders the key to understand how they need to change their companies in order to survive and thrive.”
Frerk‐Malte Feller, COO, Afterpay
“If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the ‘how to’ manual for building great product companies that last."
Amanda Richardson, CEO, CoderPad
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