B. McCullough - Business Experiments with R

A unique text that simplifies experimental business design and is dedicated to the R language  Business Experiments with R The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation laid in Part I and expands on multivariable testing. Today’s companies use experiments to solve a broad range of problems, and 
 is an essential resource for any business student. This important text: 
Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on specific business questions Helps develop the ability to frame ill-defined problems and determine what data and types of analysis provide information about each problem Contains supplementary material, such as data sets available to everyone and an instructor-only companion site featuring lecture slides and an answer key Written for students of general business, marketing, and business analytics, 
 is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.