Ekaterina Milash - Bridge – unique technology of business. How to become the most successful in the Real Estate market with support project “Indvizh”

© Valentin Frost, 2022

© Ekaterina Milash, 2022

ISBN 978-5-0056-3086-5

Created with Ridero smart publishing system

You are holding in your hands a manual that I created primarily for myself and for my colleagues.

This handbook was designed for our company to facilitate the process of our sales department development and to help us operate effectively in the competitive real estate market.

Once I began to work on process automatization for our company it became clear for me there was a strong need for such a manual in the market.

Penetrating the market of Krasnodar Region and developing new projects, we faced an absolutely new reality of operating in the field.

We found out there were no customer-oriented companies in the market.

Today the purpose of the handbook is to help professionals in the real estate industry with the following issues:

– Changing the society’s perception of our job

– Creating a civilized real estate market

– Facilitating the processes of finding and purchasing real estate for the customers in a constantly growing market

– Increasing revenues

Do not limit yourself by only listening to the advice of successful businessmen – pay attention to what those who are bankrupt have to say if you genuinely want to win.

Your job consists of establishing communication with your partners and clients, so building additional sales funnels will only increase the performance coefficient.

Note that I am not talking about additional effort, nor about something new or unusual. In fact, this is what you are used to doing on a daily basis, however, now your revenues will start to increase.

This information will be useful for sales managers, real estate agents, executives, investors, and entrepreneurs of any kind who have been contemplating the idea of joining the real estate market, but do not know where to start.

If you implement the techniques described in this book, you will manage to build a “bridge” that leads your customers to becoming grateful property owners.

The methods outlined in this manual are as solid as the fact that tomorrow will definitely come – with or without you wanting this. There will be a brand-new day!

So, you either take action and win the battle, or the next morning is not for you.

No one is to make your job for you.

You have to do it yourself.

And now I am going to tell you how to do it.

Becoming a part of the large “Bridge” project means taking the first decisive step towards building a successful career in the real estate sphere and investment.

However, the situation in this industry is such that in order to stay in the market, you need to respond as quickly as possible to all significant events taking place in the world.

The book that you hold in your hands will become your faithful assistant in this.

“Bridge”: created for the entrepreneurs and investors as plan B:

– You have no objects? – Open the book!

– Market stagnation in your region? – Excellent. Open the book!

– The world’s economic crisis? – Couldn’t be better! Take and opened the book!

The content of the book covers all business processes and technologies for the implementation of the real estate objects and projects.

The book will give you the exact algorithms and mechanisms of work and focuses your attention on especially significant points.

It is important for us that, by joining the project, you get the opportunity for professional development, career growth and the right to independently develop your own projects.

We want to help you develop your business and grow with you, expand your geography every day, create more new projects, attract more people to our team.

But how do you structure your work? What to focus on first?

Of course, competent self-organization and effective time management play an important role at any stage of creating a project. But at first, it is especially important to correctly prioritize and allocate temporary resources.

So, what do you need to allocate time for and how to allocate it appropriately to achieve the desired result:

1.25% of the time

▪ Planning the goals for each day

▪ Search of the objects

▪ Inspection of the objects

▪ Advertising creation

▪ Advertising distribution

▪ Sending of the letters

▪ Making calls

▪ Meetings, communication with agents, presentations in the real estate agencies

▪ Search of the specialists to develop the sales funnels

2.25% of the time

▪ Training, participating in business trainings (networking)

▪ Improving oneself as a person, increasing the level of competence

▪ Communication with specialists (lawyers)

3.50% of the time

▪ Customer search and involvement agents (the main activity that directly influence on the result)

▪ Environment sphere formation

▪ Target marketing

The main task at the very beginning of the way will be the search of the partners and objects. You must have your own strategy. Here is the definition given by Wikipedia:

Strategy (ancient Greek “the art of the commander”) is a general, not detailed plan of any activity, covering a long period of time, a way to achieve a difficult goal.

In a general sense, being a strategist means arranging goals in a hierarchical order, the consistent achievement of which, starting from a small goal, leads to the achievement of a major goal. The task of the strategist is the efficient use of resources to achieve goals. The main resource is people.

I remind you that all your activities consist of building quality communications. In order to sell your expertise, you must first find someone who will be interested in buying your service, so the first step is to find customers.

Definition of TA (target audience)

There are a lot of people providing intermediary services, and very few people who are ready to offer new ways to solve the problems, which indicates a large segment of the market, free from competition.

Everyone will be able to find their client if they approach this issue professionally.

Even if an experienced specialist reads these lines, he still performs the same actions every day, namely, he searches for sources of potential customers: sellers, buyers, intermediaries.

And you, my future partner, most likely know such a thing as lead. If not, then keep the information:

A target leadis a potential customer who, in one way or another, reacted to the selling communication.