Jelke Bethlehem - Handbook of Web Surveys

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The updated, must-have guide for creating and implementing web surveys  Revised and thoroughly updated, the second edition of 
 offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs. 
The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, 
discuss the key concepts, methods, and techniques of effective web surveys. This important book: 
Contains the most recent sampling designs and estimation procedures Offers ideas for overcoming errors in web surveys Includes information on mixed mode surveys Explores the concept of response probabilities Reviews all aspects of web panels Written for researchers in government, business, economics, and social scientists, the second edition of 
 provides an introduction to web surveys and the various methods and techniques.

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2 Exercise 1.2 What is an advantage of an e‐mail survey over a traditional mail survey?Data quality is higher due to included checks.There is less under‐coverage.Response rates are higher.It has better facilities for navigation through the questionnaire.

3 Exercise 1.3 Why were the first surveys on the Internet e‐mail surveys and not web surveys?E‐mail surveys were cheaper.The World Wide Web did not exist yet.E‐mail surveys are more user friendly.E‐mail surveys require less data communication over the Internet.

4 Exercise 1.4 When should the form‐based approach be preferred over the question‐by‐question approach in a web survey?The questionnaire is very long.The questionnaire contains route instructions and edits.All questions fit on one screen.The survey is a business survey.

5 Exercise 1.5 Which of the four features is typically and advantage of web surveys?There is no under‐coverage.The sample size is always large.A survey can be designed and conducted very quickly.Accurate estimates can always be computed.

6 Exercise 1.6 How to avoid the problem of under‐coverage in a general population web survey?Conduct a mixed‐mode survey.Increase the sample size.Conduct a self‐selection web survey.Replace the web survey by an e‐mail survey.

7 Exercise 1.7 Why source integration is an interesting perspective?To optimize information.To conduct mixed‐mode surveys.To totally avoid web surveys.To run only paper surveys.

REFERENCES

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2 Barcaroli, G., Nurra, A., Salamone, S., Scannapieco, M., Scarnò, M., & Summa, D. (2015), Internet as a Data Source in the Istat Survey on ICT in Enterprises. Austrian Journal of Statistics, 44, pp. 31–43. doi: org/10.17713/ajs.v44i2.53.

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16 Cobben, F. & Bethlehem, J. G. (2005), Adjusting Under‐coverage and Non‐response Bias in Telephone Surveys. Discussion Paper 05006, Statistics Netherlands, Voorburg/Heerlen, the Netherlands.

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20 Couper, M. P., Blair, J., & Triplett, T. (1999), A Comparison of Mail and E‐mail for a Survey of Employees in U.S. Statistical Agencies. Journal of Official Statistics, 15, pp. 39–56.

21 Couper, M. P. & Nicholls, W. L. (1998), The History and Development of Computer Assisted Survey Information Collection Methods. In: Couper, M. P., Baker, R. P., Bethlehem, J. G., Clark, C. Z. F., Martin, J., Nicholls, W. L. & O'Reilly, J. (eds.), Computer Assisted Survey Information Collection. Wiley, New York.

22 de Leeuw, E. D. (2005). To Mix or Not to Mix Data Collection Modes in Surveys. Journal of Official Statistics, 21, pp. 233–255.

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26 Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014), Internet, Phone, Mail, and Mixed‐Mode Surveys: The Tailored Design Method, 4th Edition. Wiley, New York.

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28 Hansen, M. H., Hurvitz, W. N., & Madow, W. G. (1953), Survey Sampling Methods and Theory. Wiley, New York.

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32 Kiesler, S. & Sproul, L. S. (1986), Response Effects in the Electronic Survey. Public Opinion Quarterly, 50, pp. 402–413.

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35 Neyman, J. (1934), On the Two Different Aspects of the Representative Method: The Method of Stratified Sampling and the Method of Purposive Selection. Journal of the Royal Statistical Society, 97, pp. 558–606.

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