Roman Maslennikov - Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

19) Тоp-5 PR-ideas for promotion of the extreme sportsman (e.g. kayaker)

Idea 5. You should hang like illegal on a kayaker a banner “Red Bull” and somebody will “complain” about it. Or you send to the news: a racer “Red Bull” came first (or last, or only). It will be seen by not a sponsor and you will announce and express the position that you need money and you decided to attract the sponsors in such a way.

Idea 4. A sportsman proposed to the Olympic champion, for example Daria Klishina or just a country-woman-champion. As a variant, he just admits openly in love.

Idea 3. We organize a kayaking-tour (rodeo or slalom) in the dirtiest river – in support of the ecology’s preserving. We make PR of ourselves and our club, a “VK” page, a website – anything!

Idea 2. Kayaking by something unusual: an inflatable mattress, beds, an inflatable woman, an inflatable man (female kayaking, of course).

Idea 1. Photo or video editing. A famous face is a kayaker (latent in a good way; and anybody did not know even!). As Yeltsin was fond of tennis, Putin – judo and calisthenics, Medvedev – squash, and for example Shoigu – kayaking (in addition to tank biathlon).

20) Тоp-5 PR-ideas for attracting attention to the coffee on the wheels and to the other mobile coffee-places

Idea 5. A man measured his pulse 300 after your coffee, called an ambulance and asked in return as compensation a coffee subscription. A cheater was exposed, he had a “fake” heart rate monitor, but still he was given a subscription. For creativity!

Idea 4. A bath with coffee. A man bought your franchise in order to do a bath with coffee at home – it stimulates him. We take photos and shoot video.

Idea 3. Who comes in a swimming suit – he gets coffee free. It is recommended to take winter photos in the background of snow and other people in hats and coats. We shoot video.

Idea 2. From the cups of coffee, they laid out an inscription and a logotype of the coffee brand and they shot it from a big wheel. Thanks Inna Alekseeva, she has made it for “Chupa-Chups”. Variation is an inscription of the machines (of traffic policemen, fire fighters, ambulances – (to buy unofficially” or re-photoshop, to make a scene on this background).

Idea 1. A man has bought a secret ingredient for 1 million rubles. Do not you have a secret ingredient? Here is another idea – it must be!

21) Тоp-5 PR-ideas for promotion of the plastic windows

Idea 5. A new product. They are integrated in the windows: a radio, wi-fi, a tracking system, rain sensors (in order to understand either to wash or not to wash).

Idea 4. A new service – a built-in safe in the windows. We publish photos of the experimental sample.

Idea 3. A household art. An exhibition of the prints of the fingers on the windows. A variant: a performance-exhibition “Interesting pictures on the windows”. Street-art. You have to behave like a hooligan a bit on other people’s windows.

Idea 2. My favorite. The most beautiful rigger-woman and rack woman of the windows. We take photos. Variation – a calendar with the sexiest rigger-men and rigger-women. By analogy with the firefighters: do you remember that MES published after the Canadian firefighters a beautiful calendar – a dream of a divorced woman?

Idea 1. A ghost. We shoot an amateur video: we sit and socialize in the kitchen. A naked girl flashed. Or a ghost? What is it? The logotype in the frame was hooked. We add the clip on the channel of the windows’ company at once.

22) Тоp-5 PR-ideas for attracting attention to the beer restaurant

Idea 5. It is declared a vacancy of an administrator with mega-demands and mini-salary. But! She can drink beer (the main condition is starting drinking not earlier than in an hour to the end of a working day). Then we wait for indignation about the discrimination of gender, age, education and so on. And also, morals about drunkenness at work, “how can it be”. In parallel a discuss is kept if girls’ preferences in drinks depends on their degree of compliance. When I was young (under 21), I liked the girls who drank beer. They are really the most sociable.

Idea 4. The entrance in the VIP-zone and bonuses (beer snack, nuts) are available only those people who have in total amount not less than 1000 followers on the social websites. You can also give bonuses for posting with the hashtag where a name of your restaurant is.

Idea 3. The revival of the party of beer lovers. The first Congress will take place in your restaurant.

Idea 2. Triple portion of beer to everyone, whose number contains 3 identical numbers, the owners of 4 identical numbers will get a special table (on the coolest places there is a table “reserved” for the owners of gold and platinum numbers), for 5 and more identical numbers – a meter of beer.

Idea 1. For attraction of the top fashionable audience we have an action: a cup of beer to all owners of “iPhone 6”, the owners of “iPhone 7” are invited to the special table. It is possible, in principle, all owners of “iPhones” (something like fashionable guys) to give bonuses. “The owners of “iPhones” who drink beer – it is cool.

23) Тоp-5 PR-ideas for promotion of the service of the tourist trips during weekends (tours of the weekends)

Idea 5. We give a product in order to test it to the leaders of opinion – Alena Vladimirskay, Artem Lebedev, Ilia Varlamov, DmitryPuchkov (Goblin), Sergey Dolya. We write an open letter and wait for an answer. Intensification: it will be cool if on Friday we deliver them tickets with departure on Saturday personally. It is interesting, who will fly?

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