Roman Maslennikov - Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

Idea 1. We conduct lightly, like a production, a meeting of the sales-women in the dressing-guns: against automatization of sales. We take a photo with the posters.

14) Тоp-5 PR-ideas for attracting attention to the smoothie for growing thin

Idea 5. You present the thick VIP-men with the smoothie in the city or the regional administration. You show how the product is packed and sent DHL for the definite name. If VIPs are excited, we make a start of the theme “fight with business that has a sense of humor”. A wonderful rescue!

Idea 4. A simple thing is to forget the smoothie I a taxi and look for it through “Facebook”.

Idea 3. A box of smoothie “was forgotten” in a shopping center. You need to send for the guard, to check “a strange package”.

Idea 2. We make a billboard “I enjoy with the smoothie”. The inhabitants of the city will be indignant, we lodge a complaint with ourselves in FAS and social websites. And we write to mass media from the eye-witnesses, of course.

Idea 1. We organize a competition of the childish creation “A thick mother and a thick father”. The organizers are the producers of the smoothie. The task is “to give with the help of children parents’ sense of guilt that they are so unsporting.

15) Тоp-7 PR-ideas for attracting attention to the aromatherapy and beauty salon

Idea 5. A man with your aroma oils tried to get to Lenin in the mausoleum in order to revive him. He had a firm package. The hero of the action was arrested and after explanation was let go. Naturally, you have no links with it.

Idea 4. The workers of maternity houses ordered you a wholesale set – we distribute a rumor. The mummies discuss what for? They guess the most fantastic. In order a childbirth passes better, without pain? In order a baby is healthier? (It is better, of course, in order a bordello ordered but you refused, it is obvious).

Idea 3. We call the scents with the names of the stars in order they are indignant. You clear up them after lodging a suit to the court.

Idea 2. You send the sets to the Presidents of Russia, USA, China. You put it next to the doors of the embassies.

Idea 1. The owner of the aroma studio changed her surname on Aromatova and all the workers were got also the talking names: Ambroziev, Priyatnov, Duhov, Omolazhiev.

And some bonus ideas.

The first. The action: To ecologically clean New Zealand a well-grounded man, a Russian emigrant, in past an oilman and a native Moscower, ordered the scents of the aroma of “Norilsk nickel”, “Moscow Refinery”, congestion of ТТC and MRR in order to remember a scent which stimulated him earlier. “This ecology fucked up”.

The second. We write a review for the social websites that after aromatherapy a leg grows, a husband comes back in his family, a baby is born (chastely). Try to distribute the text among the top bloggers and “YouTube makers”. You send the news with a request to appraise the cost. You wait for the moment they distribute it to the public and then put responsibility on the marketing specialist, which “was fired without the weekend grant”. All the “morally victims” will get a bun, special aroma, a present and so on in the capacity of excuse.

16) Тоp 5 PR-ideas for promotion of the miracle-mattress “Phoenix” or another premium or innovative matrass or a sleeping device (e.g. hammock)

Idea 5. The action: they tried to bring a mattress in the mausoleum. Not for “Lenin’s making alive” – we are not madmen! And in order to “spend less means for body’s care” because the magnetic field of the miracle-mattress revive even the dead cells, it results in having economy in embalming.

Idea 4. We announce a national competition “100 ways of using of the mattress “Phoenix”. Somebody makes a house for a child, somebody makes a box for a dog, somebody – a dinner table, clothes, an office partition, a raft, a cover-plane and so on. Thanks Dan Kennedy for this idea.

Idea 3. The action again. In the Red Square or next to the office at Semenovskaya a man prays to a mattress. They think he is a madman, but in reality, he thanks for better health. He is in a T-shirt in cold weather and bathing trunks.

Idea 2. They block the entrance to the State Duma with a mattress. A hapless courier carried it to the address of the delivery but all spread out. It turned out that he was wrong with the address. Maybe – if to serve as a rumor – he really carried to the Duma.

Idea 1. Live webcast: recording of sleep on the mattress of a beautiful girl. She is sleeping live for all night. The stream is on “Facebook”, periscope. The girl is attractive, nicely dressed, can be in special underclothes. It will be cool: “And now I fall asleep on camera”. You can make a special website where the logo “Phoenix” and “Fohow” will be. Before sleep a photo shoot takes place live with a slight erotic tinge and children with cats in the frame.

17) Тоp-5 PR-ideas for promotion of the cedar nuts

Idea 5. You should lay out the portraits of Putin and Trump with nuts, send photos to the mass media. As a variant, the near nuts resemble… Turn on your fantasy! Or a man was found, who collects such similarity. The mass media likes such stories very much.

Idea 4. You should make a scene at a fancy restaurant (White Rabbit, “Pushkin”, “Turandot”, La Marée, “Zolotoy”, “BOLSHOI” etc.): “Ho-ow? Have not you nuts? You are a loser and rogue, non-trend goof. And you are the best, called!” The cedar nuts, as I noticed, are in different restaurants in abundance. Therefore, you should make PR of the nuts of concretely your firm: “Do not you have Pupkin’s nuts?” Well, the list goes on.

Idea 3. We publish the cocktail recipes from the cedar nuts with funny names. We practice the addition of chopped nuts to the usual drinks like whiskey-Cola. We publish the video-reviews about the miraculous wonderful effect on your “YouTube” -channel.

Idea 2. Product-placement of the nuts in home porn. I have such an idea not in the first time, right? I do not know why! So, we organize a shooting with a girl, like Berkova, Sasha Grey, Pamela Anderson, “the Bald of Brothers” and with your nuts.

Idea 1. The nuts were put to the urban monuments, where it would be appropriate and funny at once. For example, to Sholokhov, to the boat, to the hairs on Gogolevskey Boulevard. Turn on your fantasy!

18) Тоp-5 PR-ideas for “YouTube” A channel about snowmobiles, quad bikes, and extreme sports

Idea 5. The snowmobile until there is snow (in summer – the quad bike) is equipped with ambulance, fire-fighting patrol, the police, or all it at once. A group of “national patrol” quickly responds and delivers all necessary things faster than conventional technics.

Idea 4. Driving by a snowmobile or by a quad bike will be available to all interested girls for free if they arrive to the place of driving in a swimming suit. Consent to the photo and publishing is compulsory.

Idea 3. The excursion, for example, around the city Chekhov by a quad bike. Reference – “The bike tour in Gomel”: https://youtu.be/HRGSyFUXbBM. Why around Chekhov? There a powerful group of “Chekhov’s crooks” dwells.

Idea 2. We go on the Garden Ring by the quad bike with a flag and a mannequin of a known recognizable politician. The witnesses throw photos and videos to the mass media.

Idea number 1. In the center of Moscow, a clean Maybach” (or “Porsche Pananmera”, limousine, “Ferrari”, if you pull) comes with a trailer where a filthy-filthy quad bike is. The witnesses send photos to the mass media. On the quad bike and “Maybach” there is your logotype, website, and link to “YouTube” -channel.