Roman Maslennikov - Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

To be like everyone is not our method!

Explosive PR is an art, which is of artistic value. Like any other art, it has its characteristics, but does not have creative frames. Whether you succeed to make a masterpiece, you will understand when the mass media’s leadings say about you. Otherwise, let you get verbal gratitude from the local yard caretakers for their made work.

In the book “Explosive PR” Roman Maslennikov gives simple and useful pieces of advice about the way to make the really loud PR-stories. How to be inspired, to catch the wave and not to lose your chance.

a PR-manager of the company BlaBlaCar,

a specialist in the promotion of IT projects

The book of Roman Maslennikov “Explosive PR” —. The modern form of the exposition is absolutely appropriate to the content. I mentally the author.

I cannot understand one thing: why the author “gives all his secrets”, which help him to compete in the market… It is a desperate and brave step. When the technology is popular among everyone, how can you use it for very delicate humane operations? How can the author earn, when they can copy and they will copy him? And the main thing is how can the PR technology which is described in the book be still effective?

Fortunately, all the ideas are right only at first sight. Every difficult task has at least one false solution.

Let’s remember that even after the film “Tail wags by the dog” and the book “The American Character” in the world not an only war was begun, which had only inner political purposes. And it works. A friend and a colleague of John Fleming (an author of “Bodiano”) John Godfrey published “a trout memorandum” in the beginning, where 51 methods of misinformation of the opponents were described, and then he supported brilliant Juan Montagu and the operation “Stuffing”, which was described in the memorandum.

There are more examples in the history, including ones in my practice. Even after the publication of the laws of management of the fate “Karma logic” in “Tattler” the number of wishers to talk about the fate only grew.

I am sure that the reader not only will get large pleasure reading this book, but also will enrich the PR practice by his own cases. I wish the readers good luck, and the author – new remarkable books.

a doctor of psychological sciences, a doctor of economical sciences, a professor, MBA, www.sitnikov.com

Ideas

100 tops with 5 PR-ideas

Guys, here are the ideas. All they are working, all are carrying out; it is checked. You can get it free, or for 10—35 thousand rubles, or for 350—500 thousand rubles. I have already written about it. But before the start, here are more than 500 ideas. Keep your brain open, do not lose your consciousness, take some ammonia, and make an appointment to see the psychologist ahead of time. Or go to the PR consultation.

1) Top-5 PR-ideas for making platform’s for creating of landings famous

Idea 5. The word “landing” or landing page was made with people. It is desirable the crowd scene is in the public place, for example in the Red Square. People have to be beautiful at most either in swimsuits or naked. You have to shoot with a drone and by means of the “eye-witnesses”.

Idea 4. The man-landing. A high doll with all the elements of landing: a hat, a cellar and so on, is enclosing the way, for example in the parking place of the shopping center. Scandal.

Idea 3. An extremely beautiful girl, desirably a porno actress or a model, made an intimate tattoo with the name of platform and the constructer of landing. She, so to say, expressed her gratitude. Her parents wrote to the mass media, roused to indignation, went to the court against the company. And the girl said why she made it, which good site she created on the platform, how she attracted leads, increased the conversion and so on.

Idea 2. On every successful thing, car, man, house, and Mona Lisa hang “made on the platform…”.

Idea 1. When business of corruption is exposed or the next civil servant or силовик will be taken red-handed (like the colonel Zakharchenko, “a boyar from МIA”, Belich, Ulukaev, and so on), give the legend that he earned due to the definite platform of landings. Reference is a broker office “Olymp”, which made its site “like Zakharchenko’s business”, drew a fake screenshot of the Sberbank’s card and got to the business newspaper “Kommersant” with all these things.

2) Тоp-5 PR-ideas for promotion of the paintball club in the region

Idea number 5. Give some rumor to the local forums, publics, and mass media. Something like Ramzan Kadyrov decided to open/visit or invest in the paintball club. People are, of course, against it. But some people are for it because he could invest 10 million dollars and the club would be not only the largest in Russia (we can give this message), but also the largest in the world (it is an occasion for pride on the level of the country). Should we co-ordinate with Ramzan Kadyrov? You may guess for three times.

Idea 4. Zhirinovsky suggested shooting either the deputies, or the criminals… All remembered this loud story. Then he said that he “was not understood right”, justified. You can do some video editing where Vladimir Volfovich amplifies that playing paintball you should have possibility to shoot in reality.

Idea 3. At night in the center of Moscow shooting was, at the wedding Dagestanis shot in the air with guns. They happened to be paintball. They threw them “at the place of crime”, and the weapons had your club’s logotype.

Idea 2. The paintball team repeated “Square” of Malevich on one of the city’s walls. It is simple and beautiful.

Idea 1. At the paintball club, a deceived wife and a mistress swore at one another and began the struggle for the husband.

3) Тоp-5 PR-ideas for making the youth journal famous

Idea number 5. We announce that the battle list of Navalney (or the letters of Trump from the White House) will be published in every journal. But it depends on your attitude towards politics, a lot of businessmen are against political themes, but in vain.

Idea number 4. There is an annoying “mistake” on the cover of the number about the optimism: “The glass is half porno”. The number is taken to the private collections for much money. Many advertisements inform about it on the portals “Avito”, “Slex” and “From hands to hands”.

Idea number 3. We can make some loss of information, send rumor that Sasha Grey will be on the cover and give corresponding sketches to the ether. When the news will be known, we have to give denial.

Idea number 2. The classics of explosive PR is hanging on every stall of a city some cardboard “The magazine… is not on sale”. You haven’t, of course, to co-ordinate it with Russian press. Plus, to it we make a fight for the last number, shoot the video, and send it to the mass media.