Оуэйн Сервис: Начинай с малого

Belot, M., J. James and P. Nolen (2014), ‘Incentives and Children’s Dietary Choices: A Field Experiment in Primary Schools’.

Frey, B. and F. Oberholzer-Gee (1997), ‘The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out’.

Titmuss, R. (1970), The Gift Relationship .

Lacetera, N., M. Macis and R. Slonim (2012), ‘Will There Be Blood? Incentives and Displacement Effects in Pro-Social Behaviour’.

Gneezy, U. and Rusticini, A. (2000): A Fine is a Price.

Ordусez, L. D., M. E. Schweitzer, A. D. Galinsky and M. H. Bazerman (2009), ‘Goals Gone Wild: The Systematic Side Effects of Overprescribing Goal Setting’; Ariely, D., U. Gneezy, G. Loewenstein and N. Mazar (2009), ‘Large Stakes and Big Mistakes’.

Finkelstein, E., H. Hua, U. Gneezy and M. Bilger (2015), ‘A Randomized Controlled Trial to Motivate and Sustain Physical Activity Among Taxi Drivers Using Financial Incentives’.

Anik, L., L. Aknin, M. Norton, E. Dunn and J. Quoidbach (2013), ‘Prosocial Bonuses Increase Employee Satisfaction and Team Performance’.

Christakis, M. and J. Fowler (2008), ‘The Collective Dynamics of Smoking in a Large Social Network’.

Christakis, M. and J. Fowler (2008), ‘The Collective Dynamics of Smoking in a Large Social Network’.

Талер Р. (2017), Новая поведенческая экономика .

Gigerenzer, G. (2007), Gut Feelings: The Intelligence of the Unconscious .

Брукс Д. (2013), Общественное животное .

Flynn, F. and V. Lake (2008), ‘If You Need Help, Just Ask: Underestimating Compliance With Direct Requests for Help’.

Flynn, F. and V. Lake (2008), ‘If You Need Help, Just Ask: Underestimating Compliance With Direct Requests for Help’.

Bohns, V. (2016), ‘(Mis)Understanding Our Influence over Others: A Review of the Underestimation-of-Compliance Effect’.

Bohns, V. (2016), ‘(Mis)Understanding Our Influence over Others: A Review of the Underestimation-of-Compliance Effect’.

Education Endowment Foundation (2016), ‘Texting Parents Evaluation Report and Executive Summary’.

Bowman-Perrott, L., H. Davis, K. Vannest, L. Williams, C. Greenwood and R. Parker (2013), Academic Benefits of Peer Tutoring: A Meta Analytic Review of Single-Case Research .

The Education Endowment Foundation (2016), ‘Peer Tutoring: Technical Appendix’.

Wing, R. and R. Jeffery (1999), ‘Benefits of Recruiting Participants with Friends and Increasing Social Support for Weight Loss and Maintenance’.

Irwin, B., J. Scorniaenchi, N. Kerr, J. Eisenmann and D. Feltz (2012), ‘Aerobic Exercise Is Promoted when Individual Performance Affects the Group: A Test of the Kohler Motivation Gain Effect’.

Rogers, T. and K. Bohling (2015), ‘Thinking about Texting Parents? Best Practices for School to Parent Texting’.

Metcalfe, T. and R. LaFranco (2013), ‘Lego Builds New Billionaires as Toymaker Topples Matel’; статья на bloomberg.com.

Robertson, D. (2013), ‘Building Success: How Thinking ‘inside the brick’ saved Lego’; статья на wired.co.uk.

https://ideas.lego.com/howitworks.

Robertson, D. (2013), Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry .

Fritolay (2014), ‘Meet the Lays Do Us a Flavor Winning Flavor’; www.fritolay.com.

Grant, A. (2013), Give and Take .

Christakis and Fowler (2008), ‘The Collective Dynamics of Smoking in a Large Social Network’.

Christakis and Fowler (2008), ‘The Collective Dynamics of Smoking in a Large Social Network’.

Jebb, S., A. Ahern, A. Olson, L. Aston, C. Holzapfel, J. Stoll, U. Amann-Gassner, A. Simpson, N. Fuller, S. Pearson, N. Lau, A. Mander, H. Hauner and I. Caterson (2011), ‘Primary Care Referral to a Commercial Provider for Weight Loss Treatment Versus Standard Care: A Randomised Controlled Trial’.

Kast, F., S. Meier and D. Pomeranz (2012), ‘Under-Savers Anonymous: Evidence on Self-Help Groups and Peer Pressure as a Savings Commitment Device’.

Galton, F. (1907), ‘Vox Populi’.

Tetlock, P. and D. Gardner (2014), Superforecasting: The Art and Science of Prediction .

Glazebrook, K. (2016), ‘Would You Hire on the Toss of a Coin?’; пост на behaviouralinsights.co.uk

Tetlock and Gardner (2014), Superforecasting .

Harford, T. (2016), Messy: The Power of Disorder to Transform Our Lives .

Мы называем этот процесс мышление группой — попытка преодолеть феномен, который Ирвинг Джанис называл групповым мышлением, в котором « стремление к согласию настолько доминирует в цельной сплоченной группе, что вытесняет возможность критической оценки альтернативных способов действий».

Annual Report of the Chief Medical Officer: Volume Two, 2011: ‘Infections and the Rise of Antimicrobial Resistance’.

Hallsworth, M., T. Chadborn, A. Sallis, M. Sanders, D. Berry, F. Greaves, L. Clements and S. Davies (2016), ‘Provision of Social Norm Feedback to High Prescribers of Antibiotics in General Practice: A Pragmatic National Randomised Controlled Trial’.

Luca, M. (2011), ‘Reviews, Reputation, and Revenue: The Case of Yelp.com’.

Bandura, A. and D. Cervone, (1983), ‘Self-Evaluative and Self-Efficacy Mechanisms Governing the Motivational Effects of Goal Systems’.

По крайней мере они так думали. Но психологи любят позабавиться, поэтому они устроили так, что не только цели у всех были одинаковыми, но и обратная связь не зависела от их реальной производительности. В этом случае эффект от обратной связи был более очевидным, а вместе с ним и возрастала значимость понимания, где вы находитесь относительно места, куда хотите попасть (то есть своей цели).