Оуэйн Сервис: Начинай с малого

Milkman, K., J. Beshears, J. Choi, D. Laibson and B. Madrian (2011), ‘Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates’.

Milkman, K., J. Beshears, J. Choi, D. Laibson and B. Madrian (2011), ‘Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates’.

Gollwitzer and Sheeran (2002), ‘Implementation Intentions and Goal Attainment’; Gollwitzer, P. and V. Brandstatter (1997), ‘Implementation Intentions and Effective Goal Pursuit’.

Gollwitzer and Sheeran (2002), ‘Implementation Intentions and Goal Attainment’.

Gollwitzer and Sheeran (2002), ‘Implementation Intentions and Goal Attainment’; Milkman, Beshears, Choi, Laibson and Madrian (2011), ‘Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates’.

Oettingen, G., G. Honig and P. Gollwitzer (2000), ‘Effective Self-Regulation of Goal Attainment’.

Oettingen (2014), Rethinking Positive Thinking .

Robins, L., D. Davis and D. Goodwin (1974), ‘Drug Use by U. S. Army Enlisted Men in Vietnam: a Follow-Up on their Return Home’.

Bernheim, D. and A. Rangel (2004), ‘Addiction and Cue-Triggered Decision Processes’; также цит. по: Dolan (2014), Happiness by Design .

Bernheim and Rangel (2004), ‘Addiction and Cue-Triggered Decision Processes’.

Jacobs, L. (2013), The History of Popcorn!

Neal, D., W. Wood, M. Wu and D. Kurlander (2011), ‘The Pull of the Past: When Do Habits Persist Despite Conflict With Motives?’

University of Southern California (2011), ‘Habit Makes Bad Food Too Easy to Swallow’.

Lally, P. (2010), ‘How Habits are Formed’.

Lally, P. and B. Gardner (2011), ‘Promoting Habit Formation’.

Lally, P. (2010), ‘How Habits are Formed’.

Neal, Wood, Wu and Kurlander (2011), ‘The Pull of the Past’.

Lally (2010), ‘How Habits are Formed’.

Dellavigna, S. and U. Malmendie (2006), ‘Paying Not to Go to the Gym’.

Read, D., G. Loewenstein and S. Kalyanaraman (1999), ‘Mixing Virtue and Vice: Combining the Immediacy Effect and the Diversification Heuristic’.

Read, D., G. Loewenstein and S. Kalyanaraman (1999), ‘Mixing Virtue and Vice: Combining the Immediacy Effect and the Diversification Heuristic’.

Read, D., G. Loewenstein and S. Kalyanaraman (1999), ‘Mixing Virtue and Vice: Combining the Immediacy Effect and the Diversification Heuristic’.

Read, D., G. Loewenstein and S. Kalyanaraman (1999), ‘Mixing Virtue and Vice: Combining the Immediacy Effect and the Diversification Heuristic’.

Bryan, G., D. Karlan and S. Nelson (2010), ‘Commitment Devices’.

Ashraf, N., D. Karlan and W. Yin (2006), ‘Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines’.

Ashraf, N., D. Karlan and W. Yin (2006), ‘Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines’.

Rogers, T., K. Milkman and K. Volpp (2014), ‘Commitment Devices: Using Initiatives to Change Behavior.

Huyghe, E., Verstraeten, M. Geuens and A. Van Kerckhove (2016), ‘Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases’.

Asch, S. (1955), ‘Opinions and Social Pressure’.

Deutsch, M. and H. Gerard (1955), ‘A Study of Normative and Informational Social Influence upon Individual Judgment’.

Deutsch, M. and H. Gerard (1955), ‘A Study of Normative and Informational Social Influence upon Individual Judgment’.

В этом эксперименте был любопытный вариант: некоторые участники записывали ответы на магнитной доске для рисования и сразу же стирали свои ответы. В этом случае количество ошибок также снизилось (хотя и только на треть), но это доказывает силу письменного слова, даже если, кроме записавшего, его никто не увидит.

Thomas, A. and R. Garland (1993), ‘Supermarket Shopping Lists: Their Effect on Consumer Expenditure’.

Moriarty, T. (1975), ‘Crime, Commitment and the Responsive Bystander’.

Чалдини Р. (2016), Психология влияния. Как научиться убеждать и добиваться успеха.

Locke and Latham (2002), ‘Building a Practically Useful Theory of Goal Setting and Task Motivation’.

Kerr, N. and R. MacCoun (1985), ‘The Effects of Jury Size and Polling Method on the Process and Product of Jury Deliberation’.

Olson, R. (2014), ‘What Makes for a Stable Marriage’, блог: http://www.randalolson.com/2014/10/10/what-makes-for-a-stablemarriage

Francis, A. and H. Mialon (2014), ‘‘A Diamond is Forever’ and Other Fairy Tales: The Relationship between Wedding Expenses and Marriage Duration’.

Gollwitzer, P., P. Sheeran, V. Michalski and A. Seifert (2009), ‘When Intentions Go Public Does Social Reality Widen the Intention-Behavior Gap?’

https://www.youtube.com/watch?v=sCX_TcKDr4w

Ayres, I. (2010), Carrots and Sticks: Unlock the Power of Incentives to Get Things Done .

Baumeister, R. and Tierney, T. (2012), Willpower .

http://www.glowcaps.com

Burgess, S., R. Metcalfe, S. Sadoff (2016): ‘Understanding the response to financial and non-financial incentives in education: Field experimental evidence using high-stakes assessments’.

Giné, X., D. Karlan and J. Zinman (2009), ‘Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’.

Giné, X., D. Karlan and J. Zinman (2009), ‘Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’.

Kahneman, D. and A. Tversky (1992), ‘Advances in Prospect Theory: Cumulative Representation of Uncertainty’.

Kahneman, D., J. Knetsch and R. Thaler (1991), ‘The Endowment Effect, Loss Aversion, and Status Quo Bias’.

Loewenstein, G., J. Price and K. Volpp (2014), ‘Habit Formation in Children: Evidence from Incentives for Healthy Eating’.