Eli Pariser - The Filter Bubble

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An eye-opening account of how the hidden rise of personalization on the Internet is controlling—and limiting—the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google’s change in policy is symptomatic of the most significant shift to take place on the Web in recent years—the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society—and reveals what we can do about it.
Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook—the primary news source for an increasing number of Americans—prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like
devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.
In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs—and because these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can—and must—change course. With vivid detail and remarkable scope,
reveals how personalization undermines the Internet’s original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

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meaning threats

mean world syndrome

MeetUp

Metcalfe, Bob

Metcalfe’s law

Microsoft

Bob

Live

middleman, elimination of

Migra corridos

Milgram, Stanley

Mill, John Stuart

Minority Report

Moore’s law

MORIS

Moses, Robert

mousetraps

MoveOn

Mulvenon, James

MySpace

Nabokov, Vladimir

National Rifle Association (NRA)

National Security Agency (NSA)

Nauman, Arthur

Ne’eman, Yuval

Negroponte, Nicholas

Nemeth, Charlan

Netflix

Netflix Challenge

Newmark, Craig

news

Facebook feeds

Google News

people-powered

Yahoo News

newspapers

editorial ethics and

ombudsmen and

New York Times

9/11

Nordhaus, Ted

Norvig, Peter

Nosenko, Yuri

Obama, Barack

Oceana

“Of Sirens and Amish Children” (Benkler)

OkCupid

Olson, Carrie

Oswald, Lee Harvey

overfitting

Pabst

Page, Larry

PageRank

Palmer, Chris

Palo Alto Research Center (PARC)

Pandora

PanelDirector

Pareles, Jon

Parker, Sean

Pattern Language, A (Alexander et al.)

PayPal

PeekYou

persuasion profiling

Phantom Public, The (Lippmann)

Philby, Kim

Phorm

Piaget, Jean

Picasa

Picasso, Pablo

PK List Management

Plato

politics

electoral districts and

partisans and

programmers and

voting

Popper, Karl

postmaterialism

predictions

present bias

priming effect

privacy

Facebook and

facial recognition and

genetic

Procter & Gamble

product recommendations

Proulx, Travis

Pulitzer, Joseph

push technology and pull technology

Putnam, Robert

Qiang, Xiao

Rapleaf

Rather, Dan

Raz, Guy

reality

augmented

Reality Hunger (Shields)

Reddit

Rendon, John

Republic.com (Sunstein)

retargeting

RFID chips

robots

Rodriguez de Montalvo,

Garci

Rolling Stone

Roombas

Rotenberg, Marc

Rothstein, Mark

Rove, Karl

Royal Caribbean

Rubel, Steve

Rubicon Project

Rumsfeld, Donald

Rushkoff, Douglas

Salam, Reihan

Sandberg, Sheryl

schemata

Schmidt, Eric

Schudson, Michael

Schulz, Kathryn

science

Scientific American

Scorpion

sentiment analysis

Sentry

serendipity

Shields, David

Shirky, Clay

Siegel, Lee

signals

click

Simonton, Dean

Singhal, Amit

Sleepwalkers, The (Koestler)

smart devices

Smith, J. Walker

social capital

social graph

Social Graph Symposium

Social Network, The

Solove, Daniel

solution horizon

Startup School

Steitz, Mark

stereotyping

Stewart, Neal

Stryker, Charlie

Sullivan, Danny

Sunstein, Cass

systematization

Taleb, Nassim Nicholas

Tapestry

TargusInfo

Taylor, Bret

technodeterminism

technology

television

advertising on

mean world syndrome and

Tetlock, Philip

Thiel, Peter

This American Life

Thompson, Clive

Time

Tocqueville, Alexis de

Torvalds, Linus

town hall meetings

traffic

transparency

Trotsky, Leon

Turner, Fred

Twitter

Facebook compared with

Últimas Noticias

Unabomber

uncanny valley

Upshot

Vaidhyanathan, Siva

video games

Wales, Jimmy

Wall Street Journal

Walmart

Washington Post

Web site morphing

Westen, Drew

Where Good Ideas Come From (Johnson)

Whole Earth Catalog

WikiLeaks

Wikipedia

Winer, Dave

Winner, Langdon

Winograd, Terry

Wired

Wiseman, Richard

Woolworth, Andy

Wright, David

Wu, Tim

Yahoo

News

Upshot

Y Combinator

Yeager, Sam

Yelp

You Tube

LeanBack

Zittrain, Jonathan

Zuckerberg, Mark

Advance Praise for The Filter Bubble

“Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one.”

—Clay Shirky, author of Here Comes Everybody and Cognitive Surplus

“‘Personalization’ sounds pretty benign, but Eli Pariser skillfully builds a case that its excess on the Internet will unleash an information calamity—unless we heed his warnings. Top-notch journalism and analysis.”

—Steven Levy, author of In the Plex: How Google Thinks, Works and Shapes Our Lives

“The Internet software that we use is getting smarter, and more tailored to our needs, all the time. The risk, Eli Pariser reveals, is that we increasingly won’t see other perspectives. In The Filter Bubble, he shows us how the trend could reinforce partisan and narrow mindsets, and points the way to a greater online diversity of perspective.”

—Craig Newmark, founder of craigslist

“Eli Pariser has written a must-read book about one of the central issues in contemporary culture: personalization.”

—Caterina Fake, cofounder of flickr and Hunch

“You spend half your life in Internet space, but trust me—you don’t understand how it works. Eli Pariser’s book is a masterpiece of both investigation and interpretation; he exposes the way we’re sent down particular information tunnels, and he explains how we might once again find ourselves in a broad public square of ideas. This couldn’t be a more interesting book; it casts an illuminating light on so many of our daily encounters.”

—Bill McKibben, author of The End of Nature and Eaarth and founder of 350.org

The Filter Bubble shows how unintended consequences of well-meaning online designs can impose profound and sudden changes on politics. All agree that the Internet is a potent tool for change, but whether changes are for the better or worse is up to the people who create and use it. If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren’t seeing.”

—Jaron Lanier, author of You Are Not a Gadget

“For more than a decade, reflective souls have worried about the consequences of perfect personalization. Eli Pariser’s is the most powerful and troubling critique yet.”

—Lawrence Lessig, author of Code, Free Culture, and Remix

“Eli Pariser isn’t just the smartest person I know thinking about the relationship of digital technology to participation in the democratic process—he is also the most experienced. The Filter Bubble reveals how the world we encounter is shaped by programs whose very purpose is to narrow what we see and increase the predictability of our responses. Anyone who cares about the future of human agency in a digital landscape should read this book—especially if it is not showing up in your recommended reads on Amazon.”

—Douglas Rushkoff, author of Life Inc. and Program or Be Programmed

“In The Filter Bubble, Eli Pariser reveals the news slogan of the personalized Internet: Only the news that fits you we print.”

—George Lakoff, author of Don’t Think of an Elephant! and The Political Mind

“Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. His thorough investigation of Internet trends got me worried, too. He even taught me things àbout Facebook. It’s a must-read.”

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