Мэтт Уоткинсон - Сетка. Инструмент для принятия решений

Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 2.

Grimm, K., ‘Communications’, in N. Gallagher and L. Myers, eds., Patagonia Tools for Grassroots Activists (Ventura: Patagonia Books, 2016), 101.

http://www.martinagency.com/clients/geico

https://www.geico.com/about/corporate/at-a-glance

http://www.independent.co.uk/news/business/news/transferwise-valued-at-1bn-by-top-silicon-valley-venture-capital-fund-10002618.html

Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 210.

Там же, 32 – 34.

Там же, 35.

Там же.

Там же, 110.

Там же, 23.

Там же, 41 – 45.

Там же, 13.

Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.

Там же, 11 – 12.

http://www.forbes.com/sites/johnellett/2014/09/14/sephoras-winning-formula-highly-relevant-personalized-data/#21de7aa42459

Humby, Hunt and Phillips, Scoring Points, 19 – 24.

Capgemini Consulting, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age (Capgemini, 2015).

Там же.

http://adage.com/article/datadriven-marketing/starbucks-data-pours/240502

Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv

Там же, xvi.

Там же, xviii.

Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.

Там же, 134.

Там же, 142 – 150.

Там же, 151 – 153.

Reichheld, F., and Markey, R., The Ultimate Question 2.0 (Boston: Harvard Business School Publishing, 2011), 4 – 6.

Там же, 62.

Freed, L., Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results (Hoboken: John Wiley & Sons, 2013; Kindle edn), ch. 3.

Там же.

Там же, гл. 4.

Там же.

Там же, гл. 6.

https://www.bloomberg.com/news/articles/2015-03-26/meerkat-gets-14-million-as-livestreaming-becomes-tech-fad-again

Данные из https://www.appannie.com

http://www.recode.net/2016/3/4/11586696/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network

http://sprudge.com/exclusive-aeropress-inventor-alan-adler-selling-company-111887.html

Palfrey, J., Intellectual Property Strategy (Cambridge: The MIT Press, 2011), введение.

Johnson, S., Guide to Intellectual Property: What it is, how to protect it, how to exploit it (London: Profile, 2015; Kindle edn), ch. 2.

Sherman, A. J., Harvesting Intangible Assets (New York: Amacom, 2012; Kindle edn), ch. 5.

См. примечание 6.

http://www.nytimes.com/2005/12/17/world/americas/an-unlikely-trendsetter-made-earphones-a-way-of-life.html

http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html

См. примечание 7.

http://www.nytimes.com/2007/09/13/sports/13iht-prix.5.7500107.html

http://theweek.com/articles/457529/blurred-lines-5-other-popular-songs-sued-copyright-infringement

http://www.autocar.co.uk/car-news/guangzhou-motor-show/land-rover-complain-about-chinese-copy-range-rover-evoque

http://www.bbc.com/news/technology-23530337

Johnson, Guide to Intellectual Property, ch. 3.

См. примечание 7.

https://www.hodinkee.com/articles/can-you-guess-how-many-fake-watches-were-seized-last-year

Johnson, Guide to Intellectual Property, ch. 8.

Там же.

http://www.bbc.com/news/technology-28525440

Roland, A., Model Research Volumes 1 & 2 (Washington DC: National Aeronautics and Space Administration, 1985), ch. 2: ‘The Cross-Licensing Agreement’, accessed at: https://history.nasa.gov/SP-4103/ch2.htm

http://www.hollywoodreporter.com/thr-esq/warner-music-pays-14-million-863120

http://www.hollywoodreporter.com/news/george-lucas-star-wars-288513

http://theweek.com/articles/575363/star-wars-isnt-movie-franchise-toy-franchise

http://americanhistory.si.edu/collections/search/object/nmah_630930

https://www.tesla.com/blog/all-our-patent-are-belong-you

Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.

Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.

https://www.youtube.com/watch?v=PBg90zYM-pk

Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.

https://www.american-giant.com/our-story.html

http://www.inc.com/ilan-mochari/2015-30-under-30-casper.html

См. примечание 28.

http://www.saudiaramco.com/en/home/about.html

https://www.theguardian.com/business/2016/jun/16/zara-profits-uk-sales-profits

Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.

Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 48, 50, 68.