Мэтт Уоткинсон - Сетка. Инструмент для принятия решений

http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=0

https://www.vitsoe.com/gb/about/ethos

Bohlen, Joe M., and Beal, George M., The Diffusion Process, Special Report No. 18 (Cooperative Extension Service, Iowa State College, 1957), 5 – 6. Доступна онлайн на сайте http://www.soc.iastate.edu/extension/pub/comm/SP18.pdf.

Moore, G. A., Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (New York: Harper Business, 2014), 16 – 17.

См. сайт http://pmarchive.com/guide_to_startups_part5.html. Тут выложены занятные мысли Марка Андреесена на эту тему. Вот его совет: «Не запускайте стартапы, который для успеха нужны клиенты в виде крупных корпораций. Слишком уж велик риск упустить такие сделки, как бы тяжело вы ни трудились. Да и в самом хорошем случае порой такие сделки заканчиваются совсем не так, как вы рассчитывали».

Watkinson, M., The Ten Principles Behind Great Customer Experiences (Harlow: FT Press, 2013), 45 – 56.

https://www.shoreditchhouse.com/membership

Riezebos, R., and van der Grinten, J., Positioning the Brand: An Inside-Out Approach (London: Routledge, 2012; Kindle edn), ch. 4, section: ‘Brand-Product Class Connection’.

http://www.thisismoney.co.uk/money/cars/article-2451159/Aston-Martin-pulls-Cygnet-selling-fewer-150-years.html

Reason, J., Human Error (New York: Cambridge University Press, 1990), 5.

Berry, L., and Parasuraman, A., Marketing Services: Competing Through Quality (New York: The Free Press, 1991), part 2, ch. 2 and 3.

http://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/

Asacker, T., The Business of Belief (Tom Asacker, 2013; Kindle edn), 61

Там же.

Там же.

Krychman, Michael L., 100 Questions & Answers About Women’s Sexual Wellness and Vitality (Sudbury: Jones & Bartlett Learning, 2010), 91 – 92.

Christensen, C., The Clayton M. Christensen Reader (Boston: Harvard Business Review Press, 2016), 46

Merlin, B., The Complete Stanislavsky Toolkit (London: Nick Hern Books, 2007), 219 – 226.

Там же.

https://onlinedoctor.lloydspharmacy.com/uk/mens-health

https://onlinedoctor.lloydspharmacy.com/uk/info/about-us

Watkinson, The Ten Principles, 80 – 83.

http://www.nytimes.com/2001/01/28/business/business-did-you-hear-the-one-about-the-superjumbo-that-ate-the-airport.html.

https://www.bloomberg.com/news/articles/2016-07-12/airbus-plans-to-cut-annual-a380-deliveries-to-12-as-of-2018

McNish, J., Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 241.

https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/.

Seba, T., Winners Take All: The Nine Fundamental Rules of High Tech Strategy (San Francisco: Tony Seba, 2006), 192–193.

http://www.wsj.com/articles/theranos-has-struggled-with-blood-tests-1444881901?mg=id-wsj

http://www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive

См. примечание 42.

http://www.wsj.com/articles/u-s-regulator-bans-theranos-ceo-elizabeth-holmes-from-operating-labs-for-two-years-1467956064

http://www.forbes.com/sites/matthewherper/2016/06/01/from-4-5-billion-to-nothing-forbes-revises-estimated-net-worth-of-theranos-founder-elizabeth-holmes/#2bf9da702f29

http://www.wsj.com/articles/theranos-is-subject-of-criminal-probe-by-u-s-1461019055.

Rogers, E. M., Diffusion of Innovations (5th edn, New York: Free Press, 2003), 258.

Там же.

См. www.goruck.comи http://www.goruck.com/gr1-explained

Loewy, R., Never Leave Well Enough Alone (New York: Simon & Schuster, 1950), 325 – 331.

Там же.

https://www.netjets.com/AboutNetJets/Our-History/

https://www.netjets.com/why-netjets/Largest-Finest-Fleet

Похожий подход советует Тони Себа. См. примечание 43.

https://www.theguardian.com/business/2016/apr/18/dan-wagner-powa-technologies

http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4

Спасибо моей соседке Драже Янски за эту мысль.

Для более глубокого погружения в эту тему советую следующую книгу: Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn), ch. 1.

Goddard, J., and Eccles, T., Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others (London: Profile Books, 2013). Раздел ‘Losers look to competitive benchmarks rather than to their own imagination for their model of success.’

Парафраз из работу Pfenning, D., и Pfenning, K., Evolution’s Wedge: Competition and the Origins of Diversity (Berkeley: University of California Press, 2012), 2.

Liddell Hart, B. H., Strategy (London: Faber & Faber, 1954), xx.

Darwin, C., On the Origin of the Species: By Means of Natural Selection or The Preservation of Favoured Races in the Struggle for Life (1859; New York: Cosimo, 2007), cited in Pfenning and Pfenning, Evolution’s Wedge, 4.

McDonald, M., and Dunbar, I., Market Segmentation: How to Do It, How to Profit From It (Chichester: John Wiley & Sons, 2012; Kindle edn), ch. 3, section 4

http://www.theregister.co.uk/2011/10/18/vodafone_kills_360/

Riezebos, R., and van der Grinten, J., Positioning the Brand: An Inside-Out Approach (London: Routledge, 2012), ch. 4, section: ‘ Brand-Product Class Connection’.

See Thorndike, W. N., The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success (Boston: Harvard Business Review Press, 2012; Kindle edn).