Мэтт Уоткинсон - Сетка. Инструмент для принятия решений

Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 23 – 24.

http://www.wsj.com/articles/is-the-tech-bubble-popping-ping-pong-offers-an-answer-1462286089?mg=id-ws.j.

Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.

Там же.

https://www.bloomberg.com/news/articles/2015-10-30/new-york-hotel-group-goes-on-offensive-against-airbnb-rentals.

http://news.bbc.co.uk/onthisday/hi/dates/stories/january/11/newsid_2520000/2520189.stm. Более подробно см. Gregory, M., Dirty Tricks: British Airways’ Secret War against Virgin Atlantic (London: Virgin Publishing, 1994; revised edn, 2000).

Riezebos and van der Grinten, Positioning the Brand, 80.

McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 231.

Lafley, A. G., and Martin, R. L., Playing to Win: How Strategy Really Works (Boston: Harvard Business Review Press, 2013), ch. 3.

Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2, section 2.3: ‘Real Competitive Advantages/Cost’.

Ries, A., and Trout, J., Positioning: The Battle For Your Mind (New York: McGraw-Hill, 2000; Kindle edn), 196.

Сетку ценностей можно посмотреть тут: http://www.slideshare.net/adliterate/value-grid. Рыночная карта описана в книге Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), 25 – 28.

http://www.luxottica.com/en/oakley-merge-luxottica-group-us2930-share.

https://www.wired.com/2008/08/ff-redcamera

Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 181 – 182.

Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.

Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn).

Schwartz, B., The Paradox of Choice: Why More is Less (New York: Harper Perennial, 2004).

Isaacson, W., Steve Jobs (London: Little, Brown, 2011), 337.

Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 107.

Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016), ch. 2, section 3.

Baudrillard, J., For a Critique of the Political Economy of the Sign (New York: Telos Press, 1981), 63 – 66.

Higgins, T., Beyond Pleasure and Pain: How Motivation Works (New York: Oxford University Press, 2012), 49.

Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 3.

Pricken, M., The Essence of Value (Erlangen: Publicis, 2014), 36 – 58, 182.

Более подробно об этом я писал в своей предыдущей книге The Ten Principles Behind Great Customer Experiences (Harlow: FT Press, 2013). На эту мысль меня также натолкнуло исследование доктора Тэйера: Thayer, R., The Origin of Everyday Moods: Managing Energy, Tension and Stress (New York: Oxford University Press, 1996).

См. примечание 125.

Tiger, L., The Pursuit of Pleasure (New Jersey: Transaction Publishers, 2000), 53 – 54.

Там же, 54 – 56.

Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 4.

См. Deci, I. L., и Ryan, R. M., Intrinsic Motivation and Self-Determination in Human Behavior (New York: Plenum Press, 1985). Мнение о том, что чувство контроля является фундаментальным и мотивирует человека, поддерживает и психолог Тори Хиггинс. См. Higgins, T., Beyond Pleasure and Pain: How Motivation Works (New York: Oxford University Press, 2012).

Moore, G. A., Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Markets (New York: Harper Business, 2014), 186.

https://petapixel.com/2015/06/04/mirrorless-now-the-official-name-of-the-camera-market-dominated-by-sony/

http://mashable.com/2015/08/02/google-plus-history/#bKf2Q3FnTPqx

Сооснователь компании Y Combinator Пол Грэм считает так же и советует стартапам начинать работу, только достигнув «точки полезности» – т. е. момента, когда с их помощью потенциальный потребитель сможет начать делать что-то, что раньше было ему недоступно. См. https://news.ycombinator.com/item?id=542768

https://www.tesla.com

Kahneman, D., Thinking, Fast and Slow (London: Allen Lane, 2011), 378 – 380.

Там же, 381.

Berry, L., and Parasuraman, A., Marketing Services: Competing Through Quality (New York: The Free Press, 1991; Kindle edn), ch. 4.

https://www.airnewzealand.com/press-release-2016-air-new-zealand-heads-to-hollywood-for-its-latest-safety-video

http://www.airlineratings.com/awards.php

http://www.nytimes.com/2009/04/16/business/media/16dominos.html

http://www.fool.com/investing/general/2013/11/20/why-dominos-spent-millions-to-fix-its-pizza.aspx

http://anyware.dominos.com

http://www.cpbgroup.com/work/dominos/dominos-pizzaturnaround

Там же.

http://www.brandtags.com

https://youtu.be/Vq9ap6JuXuc

https://www.nytimes.com/2015/12/21/nyregion/unwrapping-mast-brothers-chocolatier-mythos.html

http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-1-tastetexture

http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-3-ingredients