Мэтт Уоткинсон - Сетка. Инструмент для принятия решений

Galinsky and Schweitzer, Friend & Foe, ch. 2.

Keltner, D., The Power Paradox: How We Gain and Lose Influence (New York: Penguin Press, 2016; Kindle edn), ch. 4.

McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 166–175.

Там же.

https://www.bloomberg.com/news/articles/2015-09-23/how-marketing-turned-the-epipen-into-a-billion-dollar-business

https://www.acep.org/content.aspx?id=104625

https://obamawhitehouse.archives.gov/blog/2013/11/13/president-obama-signs-new-epipen-law-protect-children-asthma-and-severe-allergies-an

См. примечание 32.

http://abc.go.com/shows/the-view/video/pl5554876/VDKA0_0pse6qzt

http://www.in-pharmatechnologist.com/Processing/Sanofi-abandoning-Auvi-Q-after-dosage-problems-led-to-total-recall

https://www.bloomberg.com/news/articles/2016-03-01/mylan-s-epipen-gets-boost-as-fda-spots-holes-in-teva-application?cmpid=yhoo.headline

http://time.com/4465954/epipen-myland-cost-fix-problems

См. примечание 32.

См. примечание 32.

http://www.forbes.com/sites/emilywillingham/2016/08/21/why-did-mylan-hike-epipen-prices-400-because-they-could/#578fc668477a

http://well.blogs.nytimes.com/2016/08/25/how-parents-harnessed-the-power-of-social-media-to-challenge-epipen-prices/?_r=0

http://www.klobuchar.senate.gov/public/2016/8/klobuchar-calls-for-ftc-investigation-of-mylan-pharmaceuticals-for-possible-antitrust-violations-in-light-of-dramatic-price-increase-of-epipen-packs

http://www.grassley.senate.gov/sites/default/files/constituents/upload/2016–08–24%20CEG%20PJ%20AK%20RB%20RJ%20to%20FDA%20(Mylan%20EpiPen)_Redacted.pdf

http://www.wsj.com/articles/mylan-to-pay-465-million-in-epipen-settlement-1475874312?mg=id-wsj

http://www.cnbc.com/2016/08/25/mylan-expands-epipen-cost-cutting-programs-after-charges-of-price-gouging.html

http://www.nbcnews.com/business/consumer/mylan-execs-gave-themselves-raises-they-hiked-epipen-prices-n636591

http://fortune.com/2016/09/21/mylan-stock-low

http://www.wsj.com/articles/mylan-launches-cheaper-generic-epipen-alternative-1481896300

Keltner, D., The Power Paradox, эпилог

http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor

См. http://www.forbes.com/sites/chuckjones/2014/10/30/this-is-why-apple-did-not-want-its-gtat-contracts-made-public/#55eb5baa35a0

http://www.bbc.com/news/entertainment-arts-33220189

http://www.businessinsider.com/cost-cutting-at-dropbox-and-silicon-valley-startups-2016-5

http://www.vanityfair.com/news/2016/05/dropbox-is-keeping-its-chrome-panda-statue-to-remind-itself-about-the-importance-of-frugality

http://www.bizjournals.com/sanfrancisco/morning_call/2016/06/dropbox-is-in-the-post-unicorn-era-says-ceo.html

См. примечание 2.

Wileman, A., Driving Down Cost: How to Manage and Cut Costs – Intelligently (London: Nicholas Brealey Publishing, 2010; Kindle edn), 55 – 57.

http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4

Vance, A., Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future (London: Ebury Publishing, 2015; Kindle edn), ch. 6.

Там же.

Robertson, D. C., Brick By Brick: How LEGO Rewrote the Rules of Innovation (London: Random House Business Books, 2013), 202.

Там же, 23.

Там же.

http://time.com/4253546/ingvar-kamprad-ikea-billionaire-frugal-clothes/

Kamprad, I., The Testament of a Furniture Dealer (Inter IKEA Systems BV, 1976).

Там же, 207.

См. Liker, J. K., The Toyota Way (New York: McGraw-Hill, 2004), 28 – 29.

https://www.fastcompany.com/3025315/fast-feed/shaving-startup-harrys-buys-razor-factory-for-100-million

Bragg, S. M., Cost Management (Centennial: Accounting Tools Inc, 2014; Kindle edn), ch. 1.

Там же, 124.

Там же, 48 – 49.

http://www.wsj.com/articles/SB1035929943494003751?mg=id-wsj

http://www.nytimes.com/2002/07/22/us/worldcom-s-collapse-the-overview-worldcom-files-for-bankruptcy-largest-us-case.html?_r=0

http://www.washingtonpost.com/wp-dyn/content/article/2005/07/13/AR2005071300516.html

См. Goldratt, E. M., and Cox, J., The Goal: A Process of Ongoing Improvement (1984; 30th anniversary edn, Great Barrington: The North River Press Publishing Corporation, 2014). Также Dettmer, H. W., Breaking the Constraints to World-Class Performance (Milwaukee: ASQ Quality Press, 1998). Также Techt, U., Goldratt and the Theory of Constraints: The Quantum Leap in Management (Stuttgart: Ibidem Press, 2015), ch. 6, and Bragg, Cost Management, ch. 7.

Berman, K., Knight, J., and Case, J., Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Mean (Boston: Harvard Business Review Press, 2013), part 6.

Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 65.

http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/#5bb00b435a75

http://marcbarros.com/build-brand-awareness-first-distribution-second

Ries, L., Visual Hammer (Laura Ries, 2015)

Эту идею мне подбросила Катрина Фанк.

См. примечание 5.

http://www.businessinsider.com/most-expensive-apple-watch-2015-3

https://www.marinelayer.com

https://www.headspace.com

https://www.apple.com/pr/library/2001/10/23Apple-Presents-iPod.html

https://www.bloomberg.com/news/articles/2016-09-08/death-of-apple-s-17–000-gold-watch-leaves-swiss-rivals-smiling