Сергей Кузин - Битва за внимание [Как быть услышанным в эпоху инфошума] [litres]

19. Теодюль Рибо. Психология внимания. ЕЕ Медиа, М., 2019.

20. Юлия Гиппенрейтер: Психология внимания: Хрестоматия по психологии. Омега-Л, М., 2005.

21. Остин Клеон, Покажи свою работу! 10 способов сделать так, чтобы тебя заметили. МИФ. Арт, М., 2018.

22. Мария Азаренок, Екатерина Азизова. Активируй свой персональный бренд! Бомбора, М., 2019.

23. Ларри Кинг. Как разговаривать с кем угодно, когда угодно и где угодно. Альпина Паблишер, М., 2012.

24. Алексей Ходорыч, Вадим Петровский. Идеальный аргумент. 1500 способов победить в споре с помощью универсальных фраз-энкодов. Эксмо, М., 2019.

25. Tim Staples, Break Through the Noise: The Nine Rules to Capture Global Attention, Houghton Mifflin Harcourt, 2019.

26. Social Media Marketing 2020. How to Crush it with Instagram Marketing – Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money. SD Publishing LLC, 2019.

27. Running Virtual Meetings (HBR 20-Minute Manager Series), Harvard Business Review, 2019.

28. Sam Horn, Got Your Attention?: How to Create Intrigue and Connect with Anyone by Berrett-Koehler Publishers, 2015.

29. Dave Bricker, Speak Inside the Box: On-screen Presentation Tips for Speakers, Trainers, and Leaders, Amazon, 2020.

30. Chip Heath and Dan Heath, Made to Stick: Why some ideas take hold and others come unstuck, Cornerstone Digital, 2008.

31. Timothy Koegel, The Exceptional Presenter Goes Virtual: Take Command of Your Message, Create an “In-Person” Experience and Captivate Any Remote Audience”, Greenleaf Book Group Press, 2010.

32. Wayne Turmel, 10 Steps to Successful Virtual Presentations, ASTD Press, 2011.

33. Brad Phillips, 101 Ways to Open a Speech: How to Hook Your Audience From the Start With an Engaging and Effective Beginning, SpeakGood Press, 2015.

34. Carmine Gallo, Talk Like TED, St. Martin’s Press, 2014.

35. Paul McGee, How to Speak So People Really Listen, Hodder and Stoughton, 2019.

36. Johan Berger, Contagious: Why Things Catch On, Simon & Schuster, 2013.

37. Sally Hogshead, Fascinate, Revised and Updated, Harper Business, 2016.

38. Ben Parr, Captivology: The Science of Capturing People’s Attention, HarperOne, 2015.

39. Seth Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See, Portfolio, 2018.

40. Jim Kukral, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue, Wiley, 2010.

41. Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion, Harper Studio, 2009.

42. Meera Kothand, But I’m Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud, Independently published, 2018.

43. Bill McGowan, Pitch Perfect: How to Say It Right the First Time, Every Time, Harper Business, 2014.

44. Macia Yudkin, The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles, Creative Ways Publishing, 2011.

45. Hassan Osman, Influencing Virtual Teams: 17 Tactics That Get Things Done with Your Remote Employees, CreateSpace Independent Publishing, 2016.

46. Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media, Baker Books, 2012.

47. Penny Pullan, Virtual Leadership: Practical strategies for getting the best out of virtual work and virtual teams, Kogan Page, 2016.

48. Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Harper Business, 2013.

49. Tim Wu, The Attention Merchants: The Epic Struggle to Get Inside Our Heads, Knopf, 2016.

50. Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Wiley, 2020.

Синдром дефицита внимания и гиперактивности.

https://tinyurl.com/kuzin100

https://tinyurl.com/kuzin101

Itti, L. A Saliency-based search mechanism for overt and covert shifts of visiual attention / L. Itti, C. Koch // Vision Research. – 2000. – Vol. 40. – P. 1489–1506.

От англ . information (информация) и obesity (ожирение).

https://tinyurl.com/kuzin102

Sam Horn, Got Your Attention?: How to Create Intrigue and Connect with Anyone by Berrett-Koehler Publishers, 2015

https://tinyurl.com/kuzin103

Все имена и названия в истории изменены, совпадения случайны.

Дью дилидженс (от англ. due diligence ) – процедура составления объективного представления об объекте инвестирования.

«Мы пугаем, потому что заботимся» (англ.).

См. например, Ю. Гиппенрейтер «Введение в общую психологию: курс лекций», АСТ, 1996.

Добрынин Н. Ф. Внимание и его воспитание, М., 1951; его же, Основные вопросы психологии внимания, М., 1959.

Миссия и видение (англ.).

Например, см. «Your Company’s Purpose Is Not Its Vision, Mission, or Values», by Graham Kenny, 03.09.2014, Harvard Business Review.

Это моя любимая «записная книжка» среди мобильных приложений.

Ben Parr, Captivology: The Science of Capturing People’s Attention, HarperOne, 2015.

Sally Hogshead, Fascinate, Revised and Updated, Harper Business, 2016.

Automatic and controlled attentional capture by threatening stimuli Heliyon Volume 5, Issue 5 May 2019 R. A. Fabio, T. Caprì Whereof one cannot speak: How language and capture of visual attention interact Cognition Volume 194 January 2020 Florian Goller, etc.

Согласно данным Группы исследователей политической психологии Стэнфордского университета https://pprg.stanford.edu/

J. A. Maga, “Influence of Color on Taste Thresholds,” Chemical Senses 1, no. 1 (1974).

Romantic Red Red Enhances Men’s Attraction to Women Andrew J. Elliot and Daniela Niesta University of Rochester Journal of Personality and Social Psychology, 2008, Vol. 95, No. 5.