Jason Vale - Chocolate Busters - The Easy Way to Kick It!

With that in mind, I think the addiction part is pretty clear. Fortunately, 99% of the hook is mental, created by years and years of clever marketing; the actual physical withdrawal (if you can even call it that) you will simply not notice. However, like most addictions, let’s not underestimate the power of the emotional hook because it is this which drives the fear.

FALSE EMOTION THAT APPEARS REAL

The fact is the GODS, through clever emotional advertising, emotional conditioning and mood-altering chemicals (yes, there is a physical part), have managed to create a powerful and emotionally driven food. As such, people become mentally and physically ‘attached’ and in many cases getting rid of chocolate proves as difficult as ending a relationship; they literally feel fear at letting go and so are ‘hooked’. Luckily, the emotions created by the marketing and the chemicals are all false, they just appear real . After all, what on earth can possibly happen to you if you do stop eating chocolate? Your heads are hardly going to explode and you are certainly not going to starve. So any fears you may have about getting rid of chocolate from your life are completely false. That said, when something appears real it then is real to that person.

The only way to kick the chocolate – and be happy about it – is fully to shatter those fears and see this stuff and its pushers for what they really are. With that in mind, let’s really start to unwrap the industry by taking a long hard look behind the advertising and conditioning before we unwrap the many layers of the product itself.

One of the most famous lines with the word Mars in the title has got to be that from a very insightful John Gray – Men are from Mars, Women are from Venus – but it’s still not a patch on the most successful one ever used. I don’t think there’s a single person, in the UK at least, who doesn’t know …

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