Demetra Garbasevschi - Infoselves

Demetra Garbaşevschi, PhD

National University of Political Studies and Public Administration Bucharest, Romania

This edition first published 2021

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Library of Congress Cataloging-in-Publication Data

Names: Garbaşevschi, Demetra, author.

Title: Infoselves: the value of online identity / Demetra Garbaşevschi.

Description: Hoboken, NJ : John Wiley & Sons, 2021. | Includes bibliographical references and index.

Identifiers: LCCN 2020042800 (print) | LCCN 2020042801 (ebook) | ISBN 9781119642152 (paperback) | ISBN 9781119642282 (pdf) | ISBN 9781119642312 (ebook) | ISBN 9781119642268 (epub)

Subjects: LCSH: Online identities.

Classification: LCC HM851 .G349 2021 (print) | LCC HM851 (ebook) | DDC 302.3—dc23

LC record available at https://lccn.loc.gov/2020042800

LC ebook record available at https://lccn.loc.gov/2020042801

Cover image: ©Andreea Macri

Cover design: Wiley

Set in 9.5/12.5 STIX Two Text by Integra Software Services Pvt. Ltd, Pondicherry, India

To Filip

1 Cover

2 Title page Infoselves The Value of Online Identity Demetra Garbaşevschi, PhD National University of Political Studies and Public Administration Bucharest, Romania

3 Copyright

4 Dedication To Filip

5 Introduction: A Moment in Time and Our Self-Identity DilemmaChapter OverviewReferences

6 1 Identity and the Value of Self-Commodification1.1 “It’s Complicated”1.2 The Identity of Identity1.3 The Logic of Self-Commodification1.4 A Brief History of Online Identity1.5 Identity Through-the-LineReferences

7 2 The Datafied Identity and Latent Self-Commodification2.1 The Internet of Us2.2 The Digital Context of Identity Building2.3 The New Nature of Identity2.4 The Identity Economy2.5 Datafied, CommodifiedReferences

8 3 The Rise of Assertive Self-Commodification3.1 Two Sides to Every Story3.2 The Self as a Branded Commodity3.3 The Business of Running the Self3.4 Self-Branding, Influencership, and Authenticity3.5 The Transformative Power of Personal BrandingReferences

9 4 Researching Online Identity4.1 Lessons From an Unexpected Social Experiment4.2 Why Investigate?4.3 From Zero to Theory: A Grounded Theory Approach4.4 Quantifying Online Identity4.5 As Long as We Know …References

10 Conclusion: Managing InfoselvesReferences

11 Index

12 End User License Agreement

1 Chapter 2Visible sources of self-identity information online. Source: Author

2 Chapter 3Personal brand equity and its components. Source: Author.

3 Chapter 4Protecting the known self. A grounded model of online identity perceptions and practices. Source: Author.

1 Chapter 1 Cultural prototypes of identity formation patterns constituting the culture-identity link.

2 Chapter 4Table 4.1 Online identity questionnaire.

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2 Title page Infoselves The Value of Online Identity Demetra Garbaşevschi, PhD National University of Political Studies and Public Administration Bucharest, Romania

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