Craig Callahan - Unloved Bull Markets

11 End User License Agreement

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Craig Callahan

Copyright © 2022 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permission.

Limit of Liability/Disclaimer of Warranty: While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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Library of Congress Cataloging-in-Publication Data

Names: Callahan, Craig, author.

Title: Unloved bull markets : getting rich the easy way by riding bull markets / Craig Callahan.

Description: Hoboken, New Jersey : Wiley, [2022] | Includes index.

Identifiers: LCCN 2021047306 (print) | LCCN 2021047307 (ebook) | ISBN 9781119847175 (hardback) | ISBN 9781119847410 (adobe pdf) | ISBN 9781119847403 (epub)

Subjects: LCSH: Bull markets. | Investments.

Classification: LCC HG4910 .C347 2022 (print) | LCC HG4910 (ebook) | DDC 332.64/2—dc23/eng/20211004

LC record available at https://lccn.loc.gov/2021047306

LC ebook record available at https://lccn.loc.gov/2021047307

Cover Design: Wiley

Cover Images: © Hryhorii Bondar/Getty Images, © fstop123/Getty Images

This book evolved out of frustration. Many investors, financial advisors, professional money managers, and institutions missed out on the opportunity for big returns and wealth accumulation during the eleven-year bull market from 2009 to 2020 and the subsequent bull market of 2020. We were correctly bullish during those bull markets and were frustrated by our inability to convince audiences that the stock market was going higher. Fears and intuition trumped our data and logic. The investors and managers who missed out were better at denying and dismissing bull markets than they were at recognizing them. The time to rationalize is over. It is time to learn how to recognize a bull market and make money.

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