Джордж Ритцер - Макдональдизация общества 5

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 120.

Randall Stross. «What Starbucks Can Learn From the Movie Palace». New York Times-Business, March 4, 2007, p. 3.

Ibid.

Monica Soto Ouichi. «Opportunity Brewing for Starbucks in China; Starbucks in China — Q&A With Chairman Howard Schultz». Seattle Times, October 9, 2005, pp. D1ff.

John Simmons. My Sister’s a Barista: How They Made Starbucks a Home Away From Home. London: Cyon Books, 205, p. 110.

Как сказал репортер Скотт Пелли: «Это больше не кофе. „Старбакс“ — это театр». См.: 60 Minutes, April 23, 2006.

Dave Simanoff. «A Perfect Blend». Tampa Tribune-Business, October 29, 2006, pp. 1ff.

Erving Goffman. The Presentation of Self in Everyday Life. Garden City, NY: Doubleday, 1959.

John Simmons. My Sister’s a Barista: How They Made Starbucks a Home Away From Home. London: Cyon Books, 205, p. 93.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999.

Ibid., p. 135.

Ibid., p. 128.

Gregory Dicum. «Fair to the Last Drop?» Boston Globe, October 22, 2006, http://www.boston.com/news/globe/ideas.articles/2006/10/22/headline_fair_to_the_last_drop ; также см.: http://organicconsumers.org/starbucks , дополнение от мая 2007 г. Я благодарю Пола Дина за помощь в работе над этим разделом.

«Starbucks to Introduce Hormone-free Dairy to US Outlets». CBSNews, January 17, 2007, http://cbs.ca/consumer/story/2007/01/17/starbucks-hormone.html , дополнение от мая 2007 г.

Janet Adamy, Roger Thurow. «Ethiopia Battles Starbucks Over Rights to Coffee Names». Wall Street Journal, March 5, 2007, pp. A1, A15.

Ibid., p. А15.

Ibid., pp. A1, А15.

http://www.starbucksunion.org/ .

http://www.organicconsumers.org/starbucks/klatchl23105.cfm , дополнение от мая 2007 г.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 280.

http://www.hearmusic.eom/#ABOUTUS .

Susan Dominus. «The Starbucks Aesthetic». New York Times, October 22, 2006, sec.2, pp. 1, 25.

http://www.hearmusic.eom/#MOVIES .

Майкли уделяет много внимания вопросу предсказуемости в «Старбаксе», см.: Joseph A. Michelli. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary. New York: McGraw-Hill, 2007, pp. 99-103.

Хотя «Страбакс» ввел вариации в своих торговых точках, см.: John Simmons. My Sister’s a Barista: How They Made Starbucks a Home Away From Home. London: Cyon Books, 205, p. 112.

http://www.cbsnews.com/stories/2006/04/21/60minutes/mainl532246.shtml .

По крайней мере, такова добавочная стоимость в «Dunkin’ Donuts», см.: Stephen Rodrick. «New York Is Suddenly Brimming With Dunkin’ Donuts Stores. And With a Starbucks on Every Corner, a Coffee Class War Is Brewing». New York Magazine, November 28, 2005. Забавно, что Родрик обвиняет «Dunkin’ Donuts» в «макдональдизации кофе» (скорость, эффективность, использование нечеловеческих технологий), но упускает тот факт, что «Старбакс» делает тоже самое, может быть, не так откровенно, как «Dunkin’ Donuts».

«United States of Starbucks». Global News Wire, December 1, 2005.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 172.

John Simmons. My Sister’s a Barista: How They Made Starbucks a Home Away From Home. London: Cyon Books, 205, p. 85.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 145.

Samuel Friedman. «Starbucks: Not My One-stop Culture Shop». Arizona Daily Wildcat, via U-Wire, October 24, 2006.

Monica Soto Ouichi. «Opportunity Brewing for Starbucks in China; Starbucks in China — Q&A With Chairman Howard Schultz». Seattle Times, October 9, 2005, pp. D1ff.

Peter Enav. «Taiwan Tea Culture’s Vitality Slipping Away». China Post, September 19, 2006, p. 19.

Janet Adamy. «At Starbucks, Coffee Comes With New Décor». Wall Street Journal, November 10, 2006, pp. B1, B2.

Edward Iwata. «Owner of Small Coffee Shop Takes on Java Titan Starbucks: Lawsuit Could Clarify Cloudy Antitrust Issues». USA TODAY, December 20, 2006, pp. 1Bff.

Allison Linn. «In Starbucks’ Shadow, Smaller Coffeehouses Thrive». Associated Press Financial Wire, September 8, 2006.

Howard Schultz. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion, 1999, p. 208.

Janet Adamy. «Getting the Kids Hooked on Starbucks». Associated Press Financial Wire, June 27, 2006.

Benjamin Barber. Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole. New York: W.W. Norton, 2007.

Katherine Shave. «Pursuit of Grande Latte May Be Stirring Up Gridlock». Washington Post, May 18, 2005, pp. A1ff. Хотя термин «эффект „Уол-Марта“» используется иначе, чем «эффект „Старбакса“», см.: Charles Fishman. The Wal-Mart Effect: How the World’s Most Powerful Company Really Works — and How It’s Tranforming the American Economy. New York: Penguin Books, 2006. Тем не менее, оба термина демонстрируют глубокое воздействие крупной корпорации на современный мир.

Bruce Horovitz. «Fast-food Rivals Suit Up for Breakfast War». USA TODAY, February 22, 2007, pp. 5A, 5B.